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What makes Marketing at Worcester special?

This course has been specifically designed to fast-track your marketing career and enhance your employability in a range of business environments and entrepreneurial situations. The combination of academic rigour and practical relevance will ensure that you are equipped with a critical awareness of current issues in marketing and informed by ‘leading edge’ research and practice. An international theme will be at the forefront of many modules, allowing you to explore and investigate the core content of marketing subjects in a multicultural and global setting.

Exposure to live case studies will enable you to gain an appreciation of real business contexts and gain an understanding of strategic marketing practices in the contemporary business environment. You will be provided with opportunities to develop your skills as leaders and apply the knowledge you have gained throughout the course in an individual, business related research project. You will also have an opportunity to gain further exposure to relevant practice through the internship pathway that is available as an option to all students.  

Please note this course will not be running in 2021/22

Overview

Overview

Key features

  • Scholarships and Discounts for international students, based on their grades
  • Regular seminars by expert speakers to further contextualise the programme
  • Opportunities to gain an awareness of operating as a leader in sustainable and ethical business
  • Optional modules with a marketing focus enable you to customise your degree and focus on your personal career goals   
  • The course is taught by senior academics who have excellent links with industry and a wealth of professional experience  
  • Opportunities to gain access to local and national employers through the internship
  • Cross-learning opportunities amongst students of diverse backgrounds and business practices from around the world
  • A flexible course design to allow two entry points in both September and January 
Entry requirements

What qualifications will you need?

Entry requirements

The MSc Marketing course is available to aspiring individuals who can exhibit good intellectual abilities and personal and professional skills. The minimum entry requirements are:

  • A second class honours degree in any subject (or International students holding a qualification recognised as equivalent by the University).

Entry to the MSc Marketing course requires all applicants to complete an application form.  Where information on the form is insufficient, applicants will be requested to attend an interview with the Admissions Tutor.

Recognition of Prior Learning

Students with relevant previous study at postgraduate level or with extensive experience may be considered eligible for recognition of prior learning.  Please contact the Registry Admissions Office for further information or guidance on 01905 855111. Further information on Recognition of Prior Learning can be found at our Registry Services page.

International Students

We accept IELTS, Pearson and many Cambridge certificates as proof of English language fluency on our degree courses. Other equivalent English qualifications will also be considered as well as qualifications recognised as equivalent by the University. Some courses may require a higher score for professional accreditation or registration. Find out more about language requirements and support.

Students whose first language is not English are required to demonstrate proficiency to a minimum level of 6.5 IELTS (and minimum of 5.5 in each element) or equivalent.

If you are an international student who does not have the relevant entry requirements for direct entry onto this course, our pathway courses at University of Worcester International College could be the right option for you and enable you to still graduate with this degree. To find out more visit the Business Postgraduate page.

If you have any questions about entry requirements, please contact the Admissions Office on 01905 855111 or email admissions@worc.ac.uk for advice.

Course content

What will you study?

Our courses are informed by research and current developments in the discipline and feedback from students, external examiners and employers. Modules do therefore change periodically in the interests of keeping the course relevant and reflecting best practice. The most up-to-date information will be available to you once you have accepted a place and registered for the course. If there are insufficient numbers of students interested in an optional module, this might not be offered, but we will advise you as soon as possible and help you choose an alternative. 

The course is composed of 8 taught modules and the Research Project module. Each module is 15 credits and the research project one is 60 credits. The taught modules consist of six mandatory and two selected from a menu of optional modules. This will allow students to customise their degree to match their own interests. It will also appeal to a wider range of students who are maybe interested in particular subjects due to career aspirations or further studies. 

Modules

Mandatory

  • Marketing Management
  • International Business
  • Managing Corporate Reputation
  • Marketing Communications
  • Services Marketing
  • Research Methods

60 credit research module

  • Research Project (Dissertation)

Students need to select two of the following optional modules:

  • Cybersecurity and the Online Market
  • Business Information Systems
  • Managing for Sustainable Futures  
  • Managing Across Cultures
  • Corporate Entrepreneurship and Innovation

What will you study and when?

The internship

An optional internship (up to 6 months in duration) is available to all students, taking place on completion of the taught modules.  This internship will not be credit-rated but will allow the student to gain first-hand experience within a real business environment to enhance their future employability.  Students may also choose to make use of this opportunity to base their Research Project on a business-related issue arising during the internship. There may be possibilities, with the employer’s permission, to gain access to research participants and primary data, and to apply their understanding of theories and principles discussed within their programme to a live organisational setting.

Securing the internship is the responsibility of the students to arrange and is not necessarily paid. Students who request the internship option will need to secure this by a specified deadline. If the deadline isn't met, the course will revert to the route without internship.

Part time option

The course will normally take one academic year to complete. Part time students will complete the course over 2 years at least. The maximum registration periods allowed for the completion of these awards in part time mode (without credit on entry) is 6 years.

Teaching and assessment

How will you be taught?

The University places emphasis on enabling students to develop the independent learning capabilities that will equip you for lifelong learning and future employment, as well as academic achievement.

A mixture of independent study, teaching and academic support from Student Services and Library Services, and also the personal academic tutoring system, will enable you to reflect on progress and build up a profile of skills, achievements and experiences to help you to flourish and be successful.

Teaching

You are taught through a combination of interactive workshops, lectures, seminars, practical sessions, organisational fieldwork and practical activities. Interactive workshops take a variety of formats and are intended to enable the application of learning through discussion and small group activities. Seminars enable the discussion and development of understanding of topics covered in lectures. In addition, meetings with Personal Academic Tutors are scheduled on at least four occasions in the first year and three occasions in each of the other years of a course.

An optional internship (up to 6 months in duration) is available to all students, taking place on completion of the taught modules.  This internship will not be credit-rated but will allow the student to gain first-hand experience within a real business environment to enhance their future employability.  Students may also choose to make use of this opportunity to base their Research Project on a business-related issue arising during the internship. There may be possibilities, with the employer’s permission, to gain access to research participants and primary data, and to apply their understanding of theories and principles discussed within their programme to a live organisational setting.

Contact time

Contact time

Each module will have a weekly session of two hours. In a typical week full time students will have around 8 contact hours of teaching.  For part time students, this will depend on the number of modules being taken.  Typically, class contact time will be structured around:

  • Delivering theoretical content to address contemporary marketing issues
  • Practical tasks relating theory to practice
  • Discussions and group activities
  • Case studies and other exercises

Independent self-study

In addition to the contact time, a full time student is expected to undertake around 30 hours of personal self-study per week, making this equivalent (including contact time) to working full time. Typically, this will involve reading, researching, preparing for group work, rehearsing presentations, preparing for assessments and exams.

Independent learning is supported by a range of excellent learning facilities, including the Hive and library resources, the virtual learning environment, and extensive electronic learning resources. 

Duration

  • Full time students can finish the course in one year. Students who take the internship option will not be required to take extra modules, but their course duration will be extended by 6 months. 
  • Part time students would normally complete the course in no less than two years, but the maximum registration period is 6 years.  They have the option of selecting up to 90 credits of study per year, but the Research Project should be the final module taken.

Timetables

Timetables are normally available one month before registration. Please note that whilst we try to be as student-friendly as possible, scheduled teaching can take place on any day of the week; and some classes can be scheduled in the evenings.

Assessment

The course provides opportunities to test understanding and learning informally through the completion of practice or ‘formative’ assignments.  Each module has one or more formal or ‘summative’ assessment which is graded and counts towards the overall module grade.  

The precise assessment requirements for an individual student in an academic year will vary according to the mandatory and optional modules taken, but a typical formal summative assessment pattern for a full-time student is:

Semester 1

  • 1 Research proposal
  • 3 Individual reports

Semester 2

  • 1 Individual report
  • 1 Exam 
  • 1 Group presentation 

Semester 3

  • Research Project

The precise assessment requirements for part-time students will vary according to the modules selected.

All assignments will be internally marked and moderated as well as being externally examined as per the University of Worcester assessment policy. 

Feedback

You will receive feedback on practice assessments and on formal assessments undertaken by coursework. Feedback on examination performance is available upon request from the module leader. Feedback is intended to support learning and you are encouraged to discuss this with personal academic tutors and module tutors as appropriate.

Feedback on formal course work assessments is within 20 working days of hand-in.

Teaching staff

Teaching is informed by research and consultancy, and all lecturers on the course have or are working towards a higher education teaching qualification or are Fellows of the Higher Education Academy.

Further information about staff profiles can be view at the WBS Staff Profile Page.

Programme specification

For comprehensive details on the aims and intended learning outcomes of the course, and the means by which these are achieved through learning, teaching and assessment, please download the latest programme specification document.

Meet the team

You will be taught by a teaching team whose expertise and knowledge are closely matched to the content of the modules on the course.

dr-abdulmaten-taroun

Dr Abdulmaten Taroun

Dr Taroun's teaching interests include Marketing, Project Management, Operations Management, Supply Chain Management and Risk & Value Management

Careers

Where could it take you?

Specialist marketing, advertising and PR agencies are not the only major employers of marketing graduates. Marketing is a core element of all organisations and, therefore, opportunities exist across all industry sectors - private, public and voluntary. These can range from the financial, consumer and information technology industries to not-for-profit organisations, such as charities, local government and higher education institutions.  However, typical roles for new graduates include:

  • Advertising account executive
  • Advertising account planner
  • Advertising copywriter
  • Market researcher
  • Media buyer
  • Media planner
  • Event organiser
  • Public relations account executive 

Student employability 

Employability is at the heart of the course design for MSc Marketing. The course is structured around producing competitive graduates ready for the current challenges of the job market. They are taught a wide range of current and relevant topics and trained to exhibit the best attributes and qualities of critical, open-minded, inclusive and skilful individuals. The international nature of both students and faculty, and the diversity of expertise and backgrounds are central to shaping the learning experience and contribute to student employability upon graduation.

Links with employers 

The Business School works closely with a number of professional organisations including the Chartered Institute of Management, Institute of Commercial Management, Chartered Institute of Marketing, Chartered Institute of Personnel and Development, Chartered Institute of Public Relations, Chartered Institute of Management Accountants, Association of Chartered Certified Accountants, Institute of Financial Accountants, Chartered Institute of Payroll Professionals, and British Computer Society.

The School has worked with a number of business clients in developing and delivering its programmes.  These include – The NHS (a range of Primary Care and Acute Trusts); Local Government (a range of County, District and Unitary Authorities); West Mercia, Warwickshire, Gloucestershire and Staffordshire Constabularies; Ministry of Defence and The Royal Air Force; Her Majesty’s Prison Service; Royal Mail; Financial Services Organisations (e.g. Lloyds TSB, HBOS Plc, Clerical Medical, NFU Mutual and Virgin Money); Housing Associations, Southco, Malvern Instruments, Allpay Limited, G4S Secure Solutions, Hereford & Worcester Fire and Rescue Service and Hitachi Capital.

The School has well-developed working relations with the local business community many of whom contribute to postgraduate programmes through the internship option to give students a real-world insight into the future world of work and/or to provide live client briefs to students. Senior managers from this business community have been involved in the design of this programme. They were consulted on the skills and attributes they expect to see in our graduates as we well as the knowledge and academic competencies they want our graduated to exhibit.

 

Costs

How much will it cost?

Fees

The current fees can be found within the tuition fees document on our figure out finances page.

International fees and finance

If you are an international applicant, information on international fees and relevant scholarships is available on our International student fees page.

Postgraduate loans

The Government will provide a loan of up to £11,222 per eligible student for postgraduate Masters study. It will be at your own discretion whether the loan is used towards fees, maintenance or other costs.

For more details visit our postgraduate loans page.

Accommodation

Finding the right accommodation is paramount to your university experience. Our halls of residence are home to friendly student communities, making them great places to live and study.

We have over 1,000 rooms across our range of student halls. With rooms to suit every budget and need, from our 'Traditional Hall' at £108 per week to 'En-suite Extra' at £184 per week (2021/22 prices).

For full details visit our accommodation page.

Additional costs

Every course has day-to-day costs for basic books, stationery, printing and photocopying. The amounts vary between courses.

If your course offers a placement opportunity, you may need to pay for a Disclosure & Barring Service (DBS) check.

International Scholarships and Discounts 

There are substantial Postgraduate Scholarships and Discounts available for International Students of up to £3,000, based on their grades. 

Further information is available on our International student fees page.

Alternatively, please contact the course leader, Dr Taroun a.taroun@worc.ac.uk

 

How to apply

How do you apply?

To register your interest in this course please get in touch with the course leader, details below.

Get in touch

If you have any questions, please get in touch. We're here to help you every step of the way.

Postgraduate Admissions Office

Dr Abdulmaten Taroun

MBA & MSc Course Leader

Isabel Clarke

Postgraduate Admission Tutor