Dr Laila Kasem

Laila Kasem

MBA & MSc Course Leader, Senior Lecturer in Strategic Marketing

Worcester Business School

Department of Marketing and Enterprise

Contact Details

email: l.kasem@worc.ac.uk

Laila is a Senior Lecturer in Strategic Marketing at Worcester Business School with expertise in the areas of strategy, international business, marketing and entrepreneurship. She is a Fellow of the Higher Education Academy with over 10-years teaching and research experience at different UK universities. She has a working experience in diverse cultures and sectors including Higher Education, Social Enterprise, and Commercial Sectors.

Laila is interested in research that advances the theory as well as the practice of various organisations. Her research expertise lies in the internationalisation of firms and subsequent capability development. She is also interested in migrant entrepreneurship, particularly refugee entrepreneurship. Laila leads the Entrepreneurship Research Cluster at Worcester Business School and is a member of the Future Proofing Organisations Research Group.

Laila teaches undergraduate and postgraduate students on a variety of subjects that relate to her research including global strategy, international business and strategic marketing.

Teaching & Research

Current PhD Project Supervision:

  • Investigating the experiences of Tier 1 Immigrant Entrepreneurs in the UK.
  • Critical analysis of the reality of Entrepreneurship Education in Omani HEIs.
  • Examining the experiences of Chinese Immigrant Entrepreneurs in Germany.

Research interests include:

  • Migrant Entrepreneurship
  • Organisational Learning from internationalisation
  • Capability Development
  • Internationalism of SME's
  • Cross-cultural consumer interactions
  • The resource - and knowledge-based views of the firm
  • The network approach to internationalisation
  • Mixed methods research

Teaching areas include:

  • International Business and Marketing
  • Global Strategy
  • Strategic Marketing
  • Marketing Research
  • Research Methods


PhD Project Ideas

Professional Bodies

Higher Education Academy (FHEA)


Mawson, S., & Kasem, L. (2019). Exploring the entrepreneurial intentions of Syrian refugees in the UK. International Journal of Entrepreneurial Behavior & Research, Vol. 25 No. 5, pp. 1128-1146.

Kasem, L. and Mawson, S. (2019). Are Refugees Truly More Entrepreneurial. British Academy of Management Conference Paper.

Ibeh, Kevin and Kasem, Laila (2014) “Internationalization's effect on marketing learning: A study of Syrian firms” Journal of Business Research. 67 (5), 680-685.

Kasem, Laila and Ibeh, Kevin (2011) “Learning from International markets: Facilitators and Barriers for Firms in Transition Economies” in Academy of International Business, UK and Ireland. Edinburgh. 14-16 April 2011.

Ibeh, Kevin and Kasem, Laila (2011) “The Network Perspective and the Internationalisation of Small and Medium-Sized Software Firms from Syria” Industrial Marketing Management. 40 (3), 358–367.

Kasem, Laila and Kevin Ibeh (2010), "The Internationalization of Knowledge-Based Small and Medium-Sized Enterprises from Syria" in Resources, Efficiency and Globalization, Pavlos Dimitratos and Marian V. Jones (Eds.) Vol. 17. Houndmills, Basingstoke, U.K.: Palgrave, 268-293.