Dr Laila Kasem


Senior Lecturer in Strategic Marketing

Department of Marketing and Enterprise

Contact Details

email: l.kasem@worc.ac.uk
tel: 01905 542694

Laila is interested in research that advances the theory as well as the practice of various organisations. Her research expertise lies in the internationalisation of firms and subsequent capability development. She is also interested in migrant entrepreneurship and the relationship between migrant entrepreneurs and their customers. Laila is a member of the Complex Customer Interactions Research (CCIR) group and the Applied Research group reflecting her interests in consumer research and providing research support to businesses.

Laila teaches undergraduate and postgraduate students on a variety of subjects that relate to her research including global strategy, international business and strategic marketing.

Teaching & Research

Teaching & Research

Teaching areas include:

  • International Business and Marketing
  • Global Strategy
  • Strategic Marketing
  • Research Methods
  • Introduction to Marketing
  • Introduction to Management

Research interests include:

  • Organisational Learning from internationalisation
  • Capability Development
  • Internationalism of SME's
  • Migrant Entrepreneurship
  • Cross-cultural consumer Interactions
  • The resource - and knowledge-based views of the firm
  • The network approach to internationalisation
  • Mixed methods research

PhD Project Ideas

Professional Bodies

Higher Education Academy (FHEA)

British Academy of Management (Member)


Ibeh, K. and Kasem, L. (2014) Internationalization's effect on marketing learning: A study of Syrian firms Journal of Business Research. 67 (5), 680-685.

Kasem, Laila and Ibeh, Kevin (2011) Learning from International markets: Facilitators and Barriers for Firms in Transition Economies in Academy of International Business, UK and Ireland Chapter. Edinburgh. 14-16 April 2011.

Ibeh, Kevin and Kasem, Laila (2011) The Network Perspective and the Internationalisation of Small and Medium-Sized Software Firms from Syria Industrial Marketing Management. 40 (3), 358367.

Kasem, Laila and Kevin Ibeh (2010), "The Internationalization of Knowledge-Based Small and Medium-Sized Enterprises from Syria," in Resources, Efficiency and Globalization, Pavlos Dimitratos and Marian V. Jones (Eds.) Vol. 17. Houndmills, Basingstoke, U.K.: Palgrave MacMillan, 268-293.