Dr Barbara Mitra


Senior Lecturer in Media and Culture, Joint Head of Department of English, Media & Culture

English Media and Culture

Contact Details

email: b.mitra@worc.ac.uk
tel: 01905 54 2366

Barbara Mitra is Subject Leader for Media & Cultural Studies. She has varied teaching and research interests and has published on issues relating to television, gender, advertising and children, and also on the use of technology in learning and teaching. She is also interested in employability, ethnography, and race and gender in the media. Her doctoral thesis focused on advertising in India, whilst her current research addresses Facebook and new media in relation to gender, identity and language. She has also researched the impact of TV advertising on children.

Barbara's teaching includes the specialist modules Television Times and Gender and Popular Culture. She has spoken on local radio and in local schools on issues related to gender and body image, Facebook and television advertising and children. She has also made a number of films on various academic topics.


Teaching & Research

Barbara is a University Teaching Fellow (awarded 2011)

Fellow of the Higher Education Academy (Awarded 2014)

Student Led Teaching Award Recipient (2015)

Nominated for Exceptional Personal Academic Tutor (2017-2018 and 2018-2019)

Nominated for Outstanding Lecturer Award (2017-2018 and 2018-2019)

Nominated for Module Excellence Award (2018-2019)

Co-editor of Worcester Journal of Learning and Teaching (2012-2018)

Specialist Teaching Areas
Gender, television, children and media, advertising, race and ethnicity, new media, teaching and learning , e-learning

Specialist Research Areas
Gender, advertising and children, television, television in India

PhD and MRes    
I welcome PhD and MRes topics in relation to the broad areas of gender, social media, body images and digital cultures 

Professional Bodies

Feminist and Women's Studies Association

Media, Communications and Cultural Studies Association (MeCCSA)

European Communication Research and Education Association


Mirza, M. and Mitra, B. (In Press) Autoethnographic Stories in Academia from Two Women of Diasporas IN Reshmi Lahiri-Roy and Nish Belford (Eds.) Asian Women, Identity and Migration: Experiences of Transnational Women of Indian origin/heritage. Abingdon, Routledge.

Mitra, B., Taylor, L., Milburn-Curtis, C. and McCarron, J. (2018) Gendering Worcester News, Journal of the Association for Journalism Education. Vol. 7 (1), pp. 29-38.

Mitra, B. (2017) Written Evidence Submitted to the Youth Select Committee (Body Image and Eating Disorders) 012,British Youth Council.Available at:http://www.byc.org.uk/wp-content/uploads/2017/06/BYC012-Dr-Barbara-Mitra.pdf

Mitra, B.M. and Golz, P. (2016)Exploring Intrinsic Gender Identity Using Second Life.Journal for Virtual Worlds Research Vol. 9(2), pp. 1-17.

Mitra, B., M. and Johnson, Rachel, E. (2015)Gender Construction in Kays Catalogues: 1920 to the New Millennhttp://jvwresearch.org/iumCambridge, Cambridge Academic Ltd.

Mitra, B., Webb, M. & Wolfe, C. (2014) 'Audience responses to the physical appearance of television newsreaders' Participations, Journal of Audience and Reception Studies, Vol. 11(2), pp.45-57.
Click here for link to Journal article

Mirza, M and Mitra, B (2013) Curriculum 2013: Two Subject Leaders Reflect on the Process University of Worcester Teaching and Learning Journal Issue 8, pp.57-62.

Wolfe, C and Mitra, B (2012) Newsreaders as Eye Candy Journal of the Association for Journalism Education. Vol. 1(1), pp 92-99 (available at http://journalism-education.org/2012/04/newsreaders-as-eye-candy/)

Mitra, B & Lewin-Jones, J (2012) 'Colin won't drink out of a pink cup' in Karen Ross (ed), Blackwell Handbook of Gender, Sexualities and the Media, Oxford, Wiley-Blackwell, pp 383-400

Lewin-Jones, J. & Mitra, B. (2011) Gender Roles in children's Television Commercials in K. Safford, M.Stacey & R. Hancock (eds.) Small-scale Research in primary schools. A reader for learning and Professional Development / Oxon: Routledge.( reprinted and abridged from Mitra & Lewin-Jones 2009)

Mitra, B Lewin-Jones, J Barrett, H & Williamson, S (2010) The use of video to enable deep learning Research in post-compulsory education Issue 15(4) pp 405-414

Mitra, B. & Lewin-Jones, J. (2010) 'Children and Gender Identity in Television Commercials' Worcester Papers in English and Cultural Studies, Spring, Issue 8 pp 71-83

Barrett, H, Lewin-Jones, J, Mitra., B & Williamson, S (2009) 'Evaluating the Use of Video in Learning and Teaching:the Blended Learning Research Project' Worcester Journal of Learning and Teaching, Issue 2

Lewin Jones, J and Mitra, B (2009) 'Gender Roles in Television Commercials and Primary School Children in the UK' Journal of Children and Media Volume 3(1) pp 35-50

Mitra, B (2005) 'The Influence of Television Commercials on Clothing in India' Worcester Papers in English and Cultural Studies October(3), University of Worcester

Milbourne, P, Mitra, B, and Winter, M (2001) Agriculture and Rural Society: Complementarities and Conflicts Between Farming and Incomers to the Countryside in England and Wales. Cheltenham Countryside and Community Research Unit Report to MAFF

External Responsibilities

External Examiner, BA (Hons) Communication, Media and Culture, Oxford Brookes University, 2008-2012

Barbara helps organise Café Philosophique at which philosophical ideas are discussed in the informal, friendly setting of the Fold in Bransford. If you are interested in finding out more about this, please contact Barbara by email.

Barbara is also on the organising committee for Woo Feminista (a feminist group in Worcester) which organises Feminist Cafés and other events. If you are interested in finding out more about this, please contact Barbara by email