Craig Williams


Course Leader for Cricket Coaching and Management and Senior Lecturer (Teaching) in Sports Coaching


Contact Details

tel: 01905 855569

Craig successfully blends his passion for student learning and employability in his dual role as the University Coach Education and Development Manager and as a Module Leader on a variety of work based learning modules within the School of Sport and Exercise Science.

Since 2001, Craig has created a vocational coach education programme that has provided over 13,000 opportunities for University students and community coaches to secure accredited coach education and relevant coaching and officiating CPD. These qualifications and opportunities provide University of Worcester students with the necessary skills and qualifications to secure coaching and officiating opportunities.

Craig regularly works with over 20 National Governing Bodies of Sport in the UK to create a coach education programme that provides our students with opportunity, credibility and value for money.

Craig has an extensive network of sports clubs and organisations in the region and students utilise Craig's connections to secure work based learning opportunities.

Craig's innovative approach to coach education and the delivery of his academic modules led to him receiving the best module at the 2015 Student Led Teaching Awards within the School of Sport and Exercise Science.

Craig is a strong advocate of student sport and has experience as an elite student mentor for bursary and scholarship student athletes.


  • MSc Sociology of Sport
  • BSc Sports Studies and Business Management
  • Fellow of the Higher Education Academy (FHEA)
  • UEFA B Football Coaching Award
  • Football Association Coach Educator
  • 1st4sport Level 3 Certificate in Assessing Vocational Achievement in Sport

Teaching & Research

Teaching Interests:

  • Sports Coaching Pedagogy
  • Reflective Practice
  • Disability Sport
  • Mentoring

Research Interests:

  • Coach Education
  • Sports Development
  • Effective Coach Education
  • Employability

Recent and Current Projects:

  • Working with GB Rowing to develop a mentoring programme for novice rowing coaches on the 1st4sport Level 2 Award in Coaching Rowing
  • Reviewing the impact of a bespoke and modified UKCC Level 2 + Award Programme at the University of Worcester.

Professional Bodies

  • FA Licensed Tutor
  • FA Licensed Coach
  • Fellow of the Higher Education Academy (FHEA)
  • Sports Coach UK


Vinson, D., Christian, P., Jones, V., Matthews, J., Williams, C. and Peters, D. (2015) Investigating the culture of coach education in the UK: The Supporting and Promoting Inclusive Coach Education (SPICE) project. 3rd International Coaching Conference, Manchester Metropolitan University, Crewe, 9th-10th September.

Vinson, D., Christian, P., Jones, V., Matthews, J., Williams, C. and Peters, D.M. (2014) Investigating the culture of coach education in the UK: The Supporting and Promoting Inclusive Coach Education (SPICE) Project. Leeds: National Coaching Foundation.

Conference Presentations:

Williams, C. (2013) (invited speaker). University and Community Club Development Strategies within Wheelchair Basketball. Great Britain Wheelchair Basketball Coaching Conference. Loughborough.

Williams, C. (2009) Developing Creativity in Teaching Physical Education, Competencies of a Physical Education Teacher in 21st Century, 5th FIEP European Congress, Ni, Serbia, 23rd- 26th September.

External Responsibilities

  • Primary School Parent Governor.
  • Qualified Football Association Coach Educator (Level 1 Coaching, Futsal and Disability).
  • 1st4sport Level 2 in the Principles for Coaching Sport (QCF). Tutor and Assessor.
  • 1st4sport Level 2 in Multi-Skills Development in Sport (QCF). Tutor and Assessor.
  • University of Worcester Schools Engagement and Legacy Lead for the 2015 European Wheelchair Basketball Championships.
  • Working in conjunction with Great Britain Wheelchair Basketball to deliver annual regional and national schools Inclusive Zone Basketball finals.