Craig Williams

craig-williams

Course Leader for Cricket Coaching and Management and Senior Lecturer (Teaching) in Sports Coaching

School of Sport and Exercise Science

Academics

Contact Details

email: c.williams@worc.ac.uk
tel: 01905 855569

Craig successfully blends his passion for student learning and employability in his roles at the University of Worcester where he is a Senior Lecturer in Sports Coaching Science, Course Leader for the BSc Cricket Coaching and Management degree and the Coach Education and Development Manager.

Since 2001, Craig has created a vocational coach education programme that has provided over 16,600 opportunities for University students and community coaches to secure accredited coach education and relevant coaching and officiating CPD. These qualifications and opportunities provide University of Worcester students with the necessary skills and qualifications to secure coaching and officiating opportunities.

Craig works with colleagues within the Sports Coaching Science pathway to embed qualifications where possible within the academic pathway and he regularly works with over 20 National Governing Bodies of Sport in the UK to create a coach education programme that provides students with opportunity, credibility and value for money.

Craig has an extensive network of sports clubs and organisations in the region and students utilise Craig’s connections to secure work based learning opportunities in both a paid and voluntary capacity. He is a member of the School's Employability Action Group.

Craig is an affiliate tutor for the Football Association where he delivers FA Level 1 and 2 courses, the UEFA B course and the Futsal Level 1 course.

Craig’s innovative approach to coach education and the delivery of his academic modules led to him receiving the ‘best academic module’ at the 2015 Student Led Teaching Awards within the School of Sport and Exercise Science, and the University's Outstanding Lecturer Award in 2019 at the annual Students' Union Awards.

Craig is a strong advocate of student sport and has experience as an elite student mentor for bursary and scholarship student athletes.

In 2018, Craig became the course leader for the BSc Cricket Coaching and Management degree within the School of Sport and Exercise Science.

Qualifications:

  • Fellow of the Higher Education Academy (FHEA)
  • MSc in the Sociology of Sport
  • BSc Sports Studies and Business Management
  • UEFA B Football Coaching Award
  • Football Association Affiliated Tutor
  • 1st4sport Level 3 Certificate in Assessing Vocational Achievement in Sport
  • 1st4sport Level 4 Certificate in the Internal Quality Assurance of Assessment Processes and Practice

Teaching & Research

Teaching Interests:

  • Sports Coaching Pedagogy
  • Reflective Practice
  • Inclusive Sports Coaching

Research Interests:

  • Coach Education
  • Sports Development
  • Effective Coach Education
  • Employability

Recent and Current Projects:

  • Principal Investigator in an FA sanctioned research project on - The learning journey for coach educators and coaches on higher level FA coaching awards: Expectations, motivations and implications.

  • Investigating - A comparison study of players' and coaches’ ethical standpoints and attitudes to winning in youth sport.

Professional Bodies

  • FA Licensed Tutor
  • FA Licensed Coach
  • Fellow of the Higher Education Academy (FHEA)
  • Sports Coach UK

Publications

Vinson, D., Christian, P., Jones, V., Matthews, J., Williams, C. and Peters, D. (2015) Investigating the culture of coach education in the UK: The Supporting and Promoting Inclusive Coach Education (SPICE) project. 3rd International Coaching Conference, Manchester Metropolitan University, Crewe, 9th-10th September.

Vinson, D., Christian, P., Jones, V., Matthews, J., Williams, C. and Peters, D.M. (2014) Investigating the culture of coach education in the UK: The Supporting and Promoting Inclusive Coach Education (SPICE) Project. Leeds: National Coaching Foundation.

Conference Presentations:

Williams, C. (2013) (invited speaker). University and Community Club Development Strategies within Wheelchair Basketball. Great Britain Wheelchair Basketball Coaching Conference. Loughborough.

Williams, C. (2009) Developing Creativity in Teaching Physical Education, Competencies of a Physical Education Teacher in 21st Century, 5th FIEP European Congress, Niš, Serbia, 23rd-26th September.

External Responsibilities

  • Qualified Football Association Coach Educator (Level 1, Level 2, UEFA B, Futsal Level 1 and Coaching Disabled Footballers).
  • 1st4sport Level 2 Certificate in Coaching (Sport and Physical Activity) (QCF). Tutor and Assessor.
  • 1st4sport Level 2 in Multi-Skills Development in Sport (QCF). Tutor and Assessor.