Dr Sajad Rezaei


Senior Lecturer in Digital Marketing

Worcester Business School

Department of Marketing and Enterprise

Contact Details

email: s.rezaei@worc.ac.uk

Professional Bodies and External Responsibilities

Research Fellow: Hamburg University, Germany

Associate Editor: Journal of Promotion Management

Guest Editor: Journal of Retailing and Consumer Services


Membership of Editorial Boards:

  • Journal of Global Marketing (2019–present)
  • Heliyon (2019–present)
  • Journal of Promotion Management (2017–present)
  • International Journal of Electronic Marketing and Retailing (2017–present)
  • Journal of Hospitality and Tourism Insights (2017–present)

Journal Referee/Reviewer:

  • Journal of Business Research
  • Australasian Marketing Journal
  • Journal of Strategic Marketing
  • Journal of Research in Interactive Marketing
  • Journal of Marketing Management
  • Information Technology & People
  • Journal of Retailing and Consumer Services
  • Computers in Human Behavior
  • Journal of Retailing and Consumer Services
  • Technology Analysis & Strategic Management
  • Technological Forecasting & Social Change
  • International Journal of Retail & Distribution Management                      
  • Asia Pacific Journal of Marketing and Logistics
  • The International Review of Retail, Distribution & Consumer Research
  • International Journal of Health Care Quality Assurance
  • Business Process Management Journal
  • Journal of Marketing Communications
  • International Journal of Hospitality Management
  • Current Issues in Tourism
  • Internet Research

Specialist Teaching Interests

  • Digital Marketing
  • Customer Insight and Marketing
  • Research Methods
  • Marketing Experiments

Specialist Research Interests

  • Interactive & Digital Marketing
  • Consumer Psychology
  • Retail Marketing
  • Neuromarketing