Rowena Simmons

Rowena Simmons

Course Leader for UG Business, Lecturer in Digital Business and School and College Liaison

Department of Marketing and Enterprise

Contact Details


Rowena is a Lecturer in Digital Business and teaches on a variety of undergraduate modules. Her areas of expertise include digital business, digital technology, e-commerce, and international trade.

Rowena is a Fellow of the Higher Education Academy (FHEA) and holds an MBA in Executive Leadership and Management.

Before venturing into academia, Rowena distinguished herself as an entrepreneur, founding several companies, including Black & White Boutique, Franco Florenzi, and Enjiie. At 16, she began her entrepreneurial journey and subsequently earned multiple prestigious awards:

  • Lloyds Bank Enterprise Awards (2014) – Best Digital Heat Winner
  • Midlands Business Awards (2015) – Midlands Young Entrepreneur of the Year
  • Midlands Business Awards (2015) – Exporter of the Year (Turnover under £1Million)
  • Clothiers Company (2016) - Most Promising Entrepreneur


In the classroom, Rowena brings a wealth of real-world insights, drawing from her own experiences as an entrepreneur to enrich her lectures. Rowena’s aim is to prepare the next generation of business leaders for the challenges of the digital era.

Here at the University of Worcester, Rowena is the Course Leader for the UG Business programmes, in addition to the Induction Coordinator, Marketing Lead and School and College Liaison for the Business School.


PGCert Learning and Teaching in Higher Education

MBA in Executive Leadership and Management (Distinction)

CMI Level 7 Diploma in Strategic Management and Leadership Practice

BA (Hons) Business, Finance and Entrepreneurship (First Class)


Rowena currently teaches on a range of undergraduate modules:


Generation Digital – Level 4

Digital Content Systems and Ecommerce – Level 5

Digital Business – Level 6

The Next Big Thing – Level 6


Simmons, R. (2023) How to embed self-assessment practices into the curriculum. In: Student Experience Conference 2023, 13 June 2023, Worcester, United Kingdom. (Unpublished)

Professional Bodies

Fellow of the Higher Education Academy (FHEA)