Nikki Ayles

Nikki Ayles

Lecturer in Psychology

School of Psychology

Contact Details


Nikki started her career in Business, working as a brand and marketing Manager for Cadbury Ltd (managing Crunchie and Caramel); Kraft Foods Ltd (managing Philadelphia, Dairylea and Kenco) and in latter years she was Head of Brand at Barclaycard. Nikki also held consultancy roles within brand and consumer marketing consultancies. Throughout this ‘first’ career, Nikki drew heavily on her A Level and UG level studies in psychology, applying Consumer Psychology, Business Psychology and Coaching Psychology in her working practice. Over time, as Nikki’s passion for psychology took priority within her career aspirations, she made a shift towards psychology practice and gained further qualifications at Masters Level in both Psychology and Positive Psychology. Nikki now works part-time as a Psychology lecturer at the University of Worcester, and part time as a Business Psychology and Positive Psychology practitioner and consultant.


BSc (Hons) Business and Marketing
MSc Psychology
MSc Applied Positive Psychology (MAPP)


Nikki teaches mainly in her areas of expertise and passion – Positive Psychology, Business Psychology and Coaching Psychology and hence mainly teaches at Level 6 and Level 7. She also teaches on some core modules at Level 4, in areas of personal interest and knowledge such as Developmental Psychology, Social Psychology and Professional Skills Development.

Research Interests

Nikki’s research interests are focused in the areas of positive psychology and wellbeing. Nikki is particularly interested in applications of Positive Psychology to Coaching; evaluation and evolution of PPIs (Positive Psychology interventions), particularly those involving strengths, positive emotions and resilience; ‘Third wave’ positive psychological approaches and more recently Nature Connectedness as a pathway to wellbeing.

Membership of Professional Bodies

  • Accredited Master Strengths Coach (with StrengthScope®)
  • Member of the International Society for Coaching Psychology (ISCP)
  • Member of the International Positive Psychology Association (IPPA)
  • Fellow of the Positive Psychology Guild (PPG)
  • Registered approved practitioner with the Positive Psychology Guild
  • Fellow of the Institute for Training and Occupational Learning (iTOL)
  • Accredited Mindfulness Teacher (with Mindfulness Now™)

External Roles

As part of Nikki’s consultancy work, she has created and delivered many training workshops in the areas of wellbeing, strengths and resilience for groups large and small. She has worked with clients to develop wellbeing strategies for their employees and staff. As an L&D professional with over 12 years experience in this area of Business Psychology, Nikki has also designed, developed and delivered blended training programmes for large organisations such as Ferrero, Mars, Bayer, Tesco, Johnson&Johnson and the ONS in a number of functional and leadership capability areas. She coaches individuals in all areas of wellbeing including strengths, personal resilience and flourishing as well as in performance, leadership and professional development.