Dr Umar Farooq Sahibzada
Lecturer in Digital Business and Data Analytics
Worcester Business School
Department of Marketing and Enterprise
email: u.sahibzada@worc.ac.uk
Dr Umar Farooq Sahibzada is a Lecturer in Digital Business and Data Analytics. His expertise spans digital transformation, business analytics, artificial intelligence, knowledge management, organisational behaviour, leadership and innovation. His work explores how digital technologies, data-driven insights and responsible AI can improve organisational performance, encourage innovation and support sustainable business practices.
Dr Umar holds a PhD in Management Science and Engineering and is a Senior Fellow of the Higher Education Academy (SFHEA). He has published in internationally recognised peer-reviewed journals, including Business Strategy and the Environment, Studies in Higher Education, Current Issues in Tourism and the International Journal of Hospitality Management. His research examines knowledge management, leadership, digital capabilities and sustainable innovation, with collaborative research experience across China, Italy and the UK.
With extensive experience in higher education, Dr Umar has taught undergraduate and postgraduate students and led modules and curriculum development across business and management disciplines. His teaching specialisms include Digital Business, Business Analytics, Research Methods, Artificial Intelligence for Business and Digital Transformation. Through module leadership, he enhances the curriculum, develops innovative assessments, and creates engaging, inclusive learning experiences. He combines research-informed teaching with real-world case studies, practical activities and digital tools, helping students connect theory with practice and develop analytical, critical-thinking and problem-solving skills.
Dr Umar is passionate about helping students from diverse backgrounds build confidence, explore new ideas, and prepare for the opportunities of a rapidly evolving digital economy. He brings his research and teaching together to create learning experiences that are academically rigorous, practically relevant and focused on student success.