Dr Robin Bell


Senior Lecturer in Enterprise

Department of Marketing and Enterprise

Contact Details

email: r.bell@worc.ac.uk

Dr Robin Bell joined the Worcester Business School in 2011. He works as a Senior Lecturer within the Marketing subject group and specialises in entrepreneurial and enterprise development. He is responsible for coordinating Worcester Business School’s activities with international partners. He is also a visiting faculty member at Beijing Foreign Studies University, delivering sessions on entrepreneurship and enterprise.

His innovative curriculum development and teaching approaches to the field of entrepreneurship and enterprise development have been recognized by multiple awards, and he has been the recipient of research and teaching funding from a wide range of institutions, including private multinational organizations, professional bodies, and the European Union. Dr Bell has utilized these awards to develop and encourage the use of active and experiential teaching methods in the field of entrepreneurship, implementing real-world exercises into modules to give students hands-on experience at enterprise creation and fostering their entrepreneurial development.

He has a strong research background in both qualitative and quantitative methodologies, and supports both PhD and DBA students studying a range of topics. His current research focuses on enterprise support, entrepreneurship and small business and international exposure.


Enterprise & Entrepreneurship

Research Methods


Recent peer-reviewed journal articles include:

Bell, R. (2016) The continuing search to find a more effective and less intimidating way to teach research methods in higher education, Innovations in Education and Teaching International, 53(3), 285-295.

Bell, R. (2016) Unpacking the link between entrepreneurialism and employability: An assessment of the relationship between entrepreneurial attitudes and likelihood of graduate employment in a professional field, Education + Training, 58(1), 2-17.

Bell, R. & Loon, M. (2015) The impact of critical thinking disposition on learning using business simulations, The International Journal of Management Education, 13(2), 119-127.

Bell, R. (2015) Developing the next generation of entrepreneurs: Giving students the opportunity to gain experience and thrive. The International Journal of Management Education, 13(1), 37-47.

Smith, R., Bell, R. & Watts, H (2014) Personality trait differences between traditional and social entrepreneurs, Social Enterprise Journal, 10(3), 200-221.

Professional Bodies

Fellow of the Higher Education Academy (FHEA)

Staff and Educational Development Association Fellow (FSEDA)


BA (Hons) Business Administration and Marketing, First Class

MSc International Relations

MSc Social Science Research Methods

PhD Entrepreneurship and Enterprise Development


Enterprise & Entrepreneurship

Entrepreneurship Education

International Business & Exposure