Dr Paul Blakey

Dr Paul Blakey

Course Leader for MSc Sport (International Sport Management) and BA (Hons) Sport Business Management, Senior Lecturer in Sport Management/Development

School of Sport and Exercise Science


Contact Details

email: p.blakey@worc.ac.uk
tel: 01905 542573

Paul is Senior Lecturer in Sport Business Management and joined the School of Sport and Exercise Science in November 2015. Paul has considerable experience within the higher education sector having previously been course leader for Sport MSc programmes at Northumbria University and the University of Chester. He is also Visiting Professor at NEOMA Business School in Paris.

Paul’s PhD thesis, from the University of Manchester, focused upon strategic marketing practices of small and medium-sized businesses in the leisure industry. Prior to embarking on a career in academia, Paul was employed by several sports, leisure and hospitality companies, most notably working as an Assistant Manager with a leading private sector entertainment company.

Paul is the author/co-author of several sport marketing textbooks including the first digital sport marketing book published by Routledge in 2020. He has worked on collaborative, and individual, research publications, conference presentations, in-field event impact studies for sports governing bodies and co-ordinated a nationwide research project for a UK-based leisure corporation. He has supervised PhD students on subjects including surf brands, sports volunteers and sport tourism destinations.


  • PhD Strategic Marketing (University of Manchester)
  • MA Leisure Management (University of Sheffield)
  • BA (Hons) Sports Studies (University of Chichester)
  • Certificate in Education (University of Chester)

Teaching & Research

Teaching Interests:

  • Sport Marketing
  • Sponsorship and Fundraising
  • Sport Event Operations
  • The Sports Entrepreneur

Research Interests:

  • Digital Sport Marketing
  • Sport Sponsorship
  • Sport Event Impacts
  • Sport Small and Medium-sized Enterprises
  • Social Sport Marketing


Seymour, A. J. and Blakey, P. A. (2020) Digital Sport Marketing, Abingdon, Routledge.

Piekarz, M., Blakey, P. A., Newbold, M. and Renfree, G. (2020) Sport Operational Management and Development, Abingdon, Routledge.

体育市场营销 (Sport Marketing), (2018) 吴盼&保罗.布莱基 (Wu Pan and Blakey, P. A), 北京:清华大学出版社 (Beijing: Tsinghua University Press).

Blakey, P. A. (2014) British Orienteering Championships Event Impact Survey, Consultancy Project.

Blakey, P. A. (2011) Sport Marketing. Exeter: Learning Matters.

Blakey, P. A. and Chavan, R. (2010) Twenty20 Cricket Sport Sponsorship Management Strategies: A Comparison Between India and the UK. International Journal of Sport Management and Marketing, Vol. 9, Nos. 1/2, pp. 94-115.

Bell, B. and Blakey, P. A. (2010) Do Boys and Girls Go Out to Play? Women’s Football and Social Marketing. International Journal of Sport Management and Marketing, Special Issue on Sport Event Marketing: creating relationship value, Vol. 7, No. 3/4, pp.156-172.

External Responsibilities

Co-Director of The Future of Sport and The Future of Sport Educate

External Examiner for St Mary's University, Twickenham