Dr Paul Blakey
Course Leader for MSc International Sport Management and Senior Lecturer in Sport Management/Sport Development
tel: 01905 542573
Paul is Senior Lecturer in Sport Business Management and joined the School of Sport and Exercise Science in November 2015. Paul has considerable experience within the higher education sector having previously been course leader for Sport MSc programmes at Northumbria University, and before that at the University of Chester. His PhD thesis, from the University of Manchester, focused upon strategic marketing practices of small and medium-sized businesses in the leisure industry. Prior to embarking on a career in academia, Paul was employed by several sport, leisure and hospitality companies, most notably working as an Assistant Manager with a leading private sector entertainment company.
Paul has worked on collaborative, and individual, research publications, conference presentations, in-field event impact studies for sport governing bodies and co-ordinated a nationwide research project for a UK-based leisure corporation. He has supervised PhD students on subjects including surf brands, sports volunteers and sport tourism destinations.
- PhD Strategic Marketing (University of Manchester)
- MA Leisure Management (University of Sheffield)
- BA (Hons) Sports Studies (University of Chichester)
- Certificate in Education (University of Chester)
Teaching & Research
- Sponsorship and Fundraising
- Sport Event Operations
- The Sports Entrepreneur
- Sport Event Impacts
- Sport Small and Medium-sized Enterprises
- Sport Sponsorship
- Social Sport Marketing
Blakey, P. A. and Elkington (in press) Understanding Small and Medium Enterprises (SMEs) in Sport.
Cook, P., Blakey, P. A. and Fishwick, L. (in press) Co-creating an authentic identity, perceptions beyond the core consumers: an ethnographic study of the commodified surfing subculture.
Blakey, P. A. (2011) Sport Marketing. Exeter: Learning Matters.
Blakey, P. A. and Chavan, R. (2010) Twenty20 Cricket Sport Sponsorship Management Strategies: A Comparison Between India and the UK. International Journal of Sport Management and Marketing, Vol. 9, Nos. 1/2, pp. 94-115.
Bell, B. and Blakey, P. A. (2010) Do Boys and Girls Go Out to Play? Women’s Football and Social Marketing. International Journal of Sport Management and Marketing, Special Issue on Sport Event Marketing: creating relationship value, Vol. 7, No. 3/4, pp.156-172.
External Examiner for London Metropolitan University