Chris Everall

Christine-Everall

Associate Lecturer

Department of Marketing and Enterprise

Contact Details

email: c.everall@worc.ac.uk
tel: 07796 500590

Chris teaches on a range of second and third year marketing and intercultural modules.

Chris has a background in business and she has over 25 years’ experience of working as a Marketing & Business Development specialist across the private, public and voluntary sectors. She has won national and international awards for some of the projects she has designed and delivered, and still runs her own business alongside her work at the Worcester Business School.

Chris has spent a lot of her career working overseas, which has given her a great interest in international marketing and cross-cultural issues. Her experience is varied: amongst other things she has worked on aid-funded initiatives to support women in business in Bangladesh, led trade missions to the Caribbean and helped UK-based creative companies in the music, film and jewellery sectors to find international buyers for their products.

Over the past couple of years, Chris has been involved in helping UK-based charities improve their public profiles through better PR & Marketing. She also works freelance as an editor and copywriter for a German marketing firm, including work for Bayern Munich, Swarovski and Porsche.

 

Qualifications

Graduate of Common Purpose “Profile” programme for leaders in private, public, voluntary & educational sectors to encourage cross-sector co-operation on key local issues

Professionalism in International Trade, UK Trade & Investment

Winner of the National Centre for Languages “Award for Innovation” and a European Union “European Language Label” award for ‘Fashion International’

Associate of the Institute of Financial Services (formerly the Chartered Institute of Banking) – Associate by examination including Finance, Law & Management

Accredited media spokesperson (Central Office of Information, 2003)

BA Hons, University of York, Language (including one year’s study in Germany)

 

 

Teaching Interests

Marketing, International Marketing, Advertising & Intercultural Awareness and Working Internationally.

Typically, Chris teaches on the following modules:

BMGT3002 International Marketing

BMGT3020 Advertising & Digital Communication

BMGT3222 Intercultural Business Perspectives

BMGT3402 Business Investigation

BMGT2001 Lifestyle Marketing

 

Professional Bodies

Associate of the Institute of Financial Services (formerly the Chartered Institute of Bankers)