Department of Marketing and Enterprise
tel: 07796 500590
Chris teaches on a range of second and third year marketing and intercultural modules.
Chris has a background in business and she has over 25 years’ experience of working as a Marketing & Business Development specialist across the private, public and voluntary sectors. She has won national and international awards for some of the projects she has designed and delivered, and still runs her own business alongside her work at the Worcester Business School.
Chris has spent a lot of her career working overseas, which has given her a great interest in international marketing and cross-cultural issues. Her experience is varied: amongst other things she has worked on aid-funded initiatives to support women in business in Bangladesh, led trade missions to the Caribbean and helped UK-based creative companies in the music, film and jewellery sectors to find international buyers for their products.
Over the past couple of years, Chris has been involved in helping UK-based charities improve their public profiles through better PR & Marketing. She also works freelance as an editor and copywriter for a German marketing firm, including work for Bayern Munich, Swarovski and Porsche.
Graduate of Common Purpose “Profile” programme for leaders in private, public, voluntary & educational sectors to encourage cross-sector co-operation on key local issues
Professionalism in International Trade, UK Trade & Investment
Winner of the National Centre for Languages “Award for Innovation” and a European Union “European Language Label” award for ‘Fashion International’
Associate of the Institute of Financial Services (formerly the Chartered Institute of Banking) – Associate by examination including Finance, Law & Management
Accredited media spokesperson (Central Office of Information, 2003)
BA Hons, University of York, Language (including one year’s study in Germany)
Marketing, International Marketing, Advertising & Intercultural Awareness and Working Internationally.
Typically, Chris teaches on the following modules:
BMGT3002 International Marketing
BMGT3020 Advertising & Digital Communication
BMGT3222 Intercultural Business Perspectives
BMGT3402 Business Investigation
BMGT2001 Lifestyle Marketing
Associate of the Institute of Financial Services (formerly the Chartered Institute of Bankers)