ParCeL Research Group


Participant Centred Learning in Management Education (ParCel) logo

Participant Centred Learning in Management Education (ParCeL) is a Research Group which was first established as a network of researchers and mentors, early career researchers and commercial practitioners in 2016. The research group, based at the University of Worcester, includes research partners from both the UK and Türkiye. Our vision is to promote participant-centred learning in management education through impactful collaborative research. ParCeL focusses on how we understand and deliver impactful teaching and learning in management education and how new signature pedagogies are emerging to re-imagine learner development in new management contexts, including professional education.

Our Aims

We aim to address complex pedagogic questions involving learning, management education and the learner experience through:

  1. Promoting research-inspired learning and teaching.
  2. Working collaboratively on research areas and pursuing research publication.
  3. Working with UK and international partners to bid for research funding to develop collaborative projects.
  4. Undertaking projects that can clearly demonstrate auditable impact.
  5. Showcasing the findings of research through public and community engagement.
  6. Support PhD and post-doc research funding/studentships to broaden support for specific research priorities.

We are keen to work with organisations to promote research-inspired, participant-centred learning and teaching. Details of the expertise we offer and examples of current projects may be found by accessing the drop-down menus below. Please do not hesitate to contact Scott Andrews, ParCeL Research Group leader if you wish to discuss your needs.


Dr Scott Andrews; Head of Worcester Business School and Principal Lecturer in Leadership and Business, provides an insight into the work of the Participant Centred Learning in Management Education Research Group.


Core Members and Expertise

  • Dr Scott Andrews – Case methodologies, executive education and work-based learning
  • Professor Robin Bell – Entrepreneurship education, research methodologies
  • Professor Geoffrey Elliot – Post-Compulsory Education and work-based learning, ethics in education, education and social change
  • John Gardener – Case methodologies, Teaching and Learning: Student Enhancement
  • Dr Carla Solvason – Education, ethical research, educational partnerships, practitioner research
  • Dr Vessela Warren – Innovation management and Coaching
  • Jamie Wells – Accounting education, learning and teaching methodologies and staff development
  • Richard Wilkinson – Learning and teaching methodologies and staff development

Affiliate Members

  • Associate Professor Dr Adil Oran – Middle East Technical University, Ankara – Entrepreneurship education
  • Professor Nazli Wasti Parmasuk – Middle East Technical University, Ankara – Case methodologies
  • Dr Tim Sellick – Kings College, London – Executive education and placements
  • Dr Hilal Terzi – Middle East Technical University, Ankara – Case methodologies

Current Projects

  • Case writing for social entrepreneurship – a case writing project in partnership with TED University, Ankara, funded by Tubitak 2223D.
  • The impact of live case studies on learning in entrepreneurship education in UK/TR – a two-year collaborative project with the Middle East Technical University funded by the British Council Connect4innovation fund.
  • Collaborating over Cases: Developing an International Community to Support Participant Centred Entrepreneurship Education in Turkey. Research contributing to a book chapter with Taylor and Francis
  • The Place for Placements in Management Education – a review of the impact of placements on student performance and the acquisition of employability skills.

For up-to-date details on our latest projects, see our research blog.

Doctorate Opportunities

We welcome interest from potential research students. If you are interested in joining us to study a research degree, then please visit our MPhil/PhD and DBA webpages where you will find more information about how to apply.

Recent Publications

Andrews, S. (2023) Learning and Researching with Case Studies - A Student Companion for Business and Management Research.  Routledge, UK

Andrews, S. (2021) The Case Study Companion - Teaching, Learning and Writing Business Case Studies.  Routledge, UK

Andrews, S. (2019) Black Sheep Breweries – A Leadership Challenge – A Case Study. The Case Centre, Cranfield University, UK. Ref: 319-0322-1; Teaching Note ref: 319-0322-8

Andrews, S. and Wasti Pamuksuz, S.N (2018) Participant Centred Learning in Management Education: The Case for Learning in Turkey.  Proceedings of the 11th Annual Conference of EuroMED Academy of Business, Valetta, Malta

Andrews, S., Gandham, M., Grigorescu, I., McQuaide, E., Parkin, S., and Taylor, A. (2018) Monarch Airlines – A Case Study.  The Case Centre, Cranfield University. UK

Bell, R. & Cui, J. (2023) Addressing progressive educational reforms: Fusing acquisition approaches and participation in Chinese entrepreneurship education, The International Journal of Management Education, 21(1), 100748. doi: 10.1016/j.ijme.2022.100748

Bell, R. & Bell, H. (2023) Entrepreneurship education in the era of generative artificial intelligence, Entrepreneurship Education, doi: 10.1007/s41959-023-00099-x

Bell, R & Vessela, W. (2023) Illuminating a methodological pathway for doctor of business administration researchers: Utilizing case studies and mixed methods for applied research, Social Sciences & Humanities Open, 7(1), 100391. doi: 10.1016/j.ssaho.2022.100391

Bell, Robin (2021) Underpinning the entrepreneurship educator’s toolkit: Conceptualising the influence of educational philosophies and theory. Entrepreneurship Education, 4 (1). pp. 1-18. ISSN Print: 2520-8144 Online: 2520-8152

Bell, Robin and Bell, H. (2020) Applying educational theory to develop a framework to support the delivery of experiential entrepreneurship education. Journal of Small Business and Enterprise Development, 27 (6). pp. 987-1004. ISSN 1462-6004

Bell, Robin (2020) Adapting to Constructivist Approaches to Entrepreneurship Education in the Chinese Classroom. Studies in Higher Education, 45 (8). pp. 1694-1710. ISSN Print:0307-5079 Online:1470-174X

Bell, Robin (2020) Developing entrepreneurial behaviours in the Chinese classroom through value creation pedagogy. Innovations in Education and Teaching International, 59 (1). pp. 37-48. ISSN 1470-3297

Bell, Robin (2019) Predicting Entrepreneurial Intention Across the University. Education & Training, 61 (7/8). pp. 815-831. ISSN 0040-0912

Bell, Robin and Liu, P. (2019) Educator Challenges in the Development and Delivery of Constructivist Active and Experiential Entrepreneurship Classrooms in Chinese Vocational Higher Education. Journal of Small Business and Enterprise Development, 26 (2). pp. 209-227. ISSN 1462-6004

Bell, H. and Bell, Robin (2017) Applying Enterprise: Active Learning Environments for Business Higher National Diploma Students. Journal of Further and Higher Education, 42 (5). pp. 649-661. ISSN Print 0309-877X Online: 1469-9486

Bell, Robin (2016) Concerns and Expectations of Students Participating in Study Abroad Programs: Blogging to Reveal the Dynamic Student Voice. Journal of Research in International Education, 15 (3). pp. 196-207. ISSN Print 1475-2409 Online 1741-2943

Bell, Robin and Bell, H. (2016) Replicating the Networking, Mentoring and Venture Creation Benefits of Entrepreneurship Centres on a Shoestring: A Student-centred Approach to Entrepreneurship Education and Venture Creation. Industry and Higher Education, 30 (5). pp. 334-343. ISSN Print: 0950-4222 Online:2043-6858

Bell, Robin and Bell, H. (2016) An Enterprise Opportunity for Entrepreneurial Students: Student Enterprise Development and Experience Assessed through the Student Voice. Education + Training, 58 (7/8). pp. 751-765. ISSN 0040-0912

Bell, Robin (2016) The Continuing Search to Find a More Effective and Less Intimidating Way to Teach Research Methods in Higher Education. Innovations in Teaching and Education International, 53 (3). pp. 285-295. ISSN Print 1470-3297 Online 1470-3300

Bozward, D., Rogers-Draycott, M., Angba, C., Zhang, C., Ma, H., An, F., Topolansky, F., Sabia, L., Bell, R. & Beaumont, E. (2022) How can entrepreneurial interventions in a university context impact the entrepreneurial intention of their students?, Entrepreneurship Education, 6, 1-23. doi: 10.1007/s41959-022-00083-x

Cui, Jun and Bell, Robin (2022) Behavioural entrepreneurial mindset: How entrepreneurial education activity impacts entrepreneurial intention and behaviour. The International Journal of Management Education, 20 (2). p. 100639. ISSN 1472-8117

Cui, J., Sun, J. and Bell, Robin (2021) The Impact of Entrepreneurship Education on the Entrepreneurial Mindset of College Students in China: the Mediating Role of Inspiration and the Role of Educational Attributes. The International Journal of Management Education, 19 (1). p. 100296. ISSN 1472-8117

Dakung, R.J., Bell, R., Orobia, L.A. & Yatu, L. (2022) Entrepreneurship education and the moderating role of inclusion in the entrepreneurial action of physically disabled students, The International Journal of Management Education, 20(3), 100715. doi: 10.1016/j.ijme.2022.100715

Elliot, G. (2023) Ethics in Education: Contemporary perspectives on research, pedagogy and leadership, London: Ethics International Press. (Edited with Dr Carla Solvason; Contract secured, chapters commissioned, publication March 2023)

Elliot, G. (2018) Your Guide to Successful Postgraduate Study, London: Sage (Written with Dr Karima Kadi-Hanifi and Dr Carla Solvason).

Ersahin, D, Andrews, S. and Wasti Pamuksuz, S.N. (2019) Ereuna Research – Ethical Dilemma with Big Data Analytics – a Case Study.  The Case Centre, Cranfield University, UK. Ref: 719-0049-1; Teaching Note ref: 709-0049-8

Evans, C. and Gardener, J. (2018) "What universities might learn from professional associations in marking large undergraduate modules", Quality Assurance in Education, Vol. 26 Issue: 3, pp.343-348,

Gardener, J. Evans, C. and Richardson.R. (2015) Inertia, friendships or effective relationship marketing? Remaining at the same University for a taught Master’s degree. Worcester Journal of Learning and Teaching, Issue 10, July 2015

Kaplan, A., Andrews, S. and Wasti Pamuksuz, S.N. (2019) To Change or Not To Change – The Blue&Green Design Technology Company – A Case Study. The Case Centre, Cranfield University, UK. Ref: 419-0118-1; Teaching Note ref: 419-0118-8

Loon, Mark and Bell, Robin (2017) The Moderating Effects of Emotions on Cognitive Skills. Journal of Further and Higher Education, 42 (5). pp. 694-707. ISSN 0309-877X Online: 1469-9486

Nuhu, Lemun Yatu, Bell, Robin and Loon, M. (2018) Entrepreneurship Education Research in Nigeria: Current Foci and Future Research Agendas. African Journal of Economic and Management Studies, 9 (2). pp. 165-177. ISSN Online: 2040-0705

Saadat, S, Aliakbari, A, Alizadeh Majd, A and Bell, Robin (2021) The effect of entrepreneurship education on graduate students' entrepreneurial alertness and the mediating role of entrepreneurial mindset. Education + Training. ISSN 0040-0912

Shi, Y., Yuan, T., Bell, Robin and Wang, J. (2020) Investigating the Relationship between Creativity and Entrepreneurial Intention: The Moderating Role of Creativity in the Theory of Planned Behavior. Frontiers in Psychology, 11. Article no. 1209. ISSN Online: 1664-1078

Warren, Vessela and Bell, Robin (2022) The Role of Context in Qualitative Case Study Research: Understanding Service Innovation. SAGE Research Methods.

Wasti Pamuksuz, S.N. and Andrews, S. (2019) NusrET – Sustaining the Personality Brand - a Case Study.  The Case Centre, Cranfield University, UK. Ref: 519-0167-1; Teaching Note ref: 519-0167-8


We are an open, diverse and friendly group, so please contact us about our research, knowledge exchange activities and doctoral opportunities. 

For more information about the ParCeL Research Group, please contact Dr Scott Andrews ( Research Group Leader.