Dr Malcolm Kirkup

Malcolm Kirkup

Worcester Business School

Department of Marketing and Enterprise

Contact Details

email: m.kirkup@worc.ac.uk

Malcolm joined Worcester Business School in November 2023, and is currently engaged part-time, contributing to teaching and enterprise activities.

Malcolm’s extensive career to date has included periods in business, consultancy and academia. He previously held senior management roles at a number of UK universities – including Birmingham, Exeter, Lancaster and Edinburgh – particularly engaged in MBA/EMBA post-experience education, programme design and strategic innovation. Immediately prior to joining Worcester, Malcolm worked for 7 years as the Dean of the Business School and Pro Vice-Chancellor at the University of Westminster in London.

In business, Malcolm also worked at a senior marketing level for Sears plc – a major UK retail conglomerate in the 90s and 00’s engaged in department stores, clothing, footwear, property development and financial services. In addition, Malcolm has managed his own consultancy enterprise, providing services to a variety of corporate clients and new ventures. A key consultancy interest has focused on retail store design, particularly drawing on advanced tracking technology and consumer behaviour analytics.

Qualifications

  • PhD Marketing
  • MSc Marketing and Product Management
  • BSc (Hons) Humanities (Geography Major)
  • Fellow of the Higher Education Academy

Teaching & Research Interests

  • New Venture Formation
  • Corporate Entrepreneurship
  • Sustainable Business
  • Social Enterprise
  • Retail and Brand Strategy

Publications

Edited Books

Oldfield BM, Schmidt RA, Clarke I, Hart C and Kirkup MH (Eds.) (2000) Contemporary Cases in Retail Operations Management. Macmillan Business: Basingstoke.

Hart C, Kirkup MH, Preston D, Rafiq M and Walley P (1997) Cases in Retailing: Operational Perspectives, Blackwell Business: Oxford.

Hart C, Kirkup MH, Preston D, Rafiq M and Walley P (1997) Cases in Retailing: Operational Perspectives - Instructor's Manual. Blackwell Business: Oxford.

Journal Articles

Clarke, I, Kirkup, MH and H Oppewal (2012) Consumer satisfaction with local retail diversity in the UK: Effects of supermarket access, brand variety and social deprivation, Environment and Planning A. 44 1896 – 1911.

Jackson, P., Perez del Aguila, R., Clarke, I, Hallsworth, A, de Kervenoael, and MH Kirkup (2006) Retail Restructuring and Consumer Choice 2: Understanding Consumer Choice at the Household Level, Environment and Planning A, 38, pp 25-46.

Clarke, I, Hallsworth, A, Jackson P, de Kervenoael, R, Perez-del-Aguila and MH Kirkup (2006) Retail Restructuring and Consumer Choice 1: Long Term Local Changes in Consumer Behaviour: Portsmouth, 1980-2002, Environment and Planning A, 38, pp 47-67.

Kirkup MH, de Kervenoael, R, Hallsworth, A, Clarke, I, Jackson, P and R Perez-del-Aguila, (2005) Inequalities in Retail Choice: Exploring Consumer Experiences in Suburban Neighbourhoods, International Journal of Retail and Distribution Management.

Clarke, I, Hallsworth, A, Jackson, P, de Kervenoael, R, Perez-del-Aguila, R and Kirkup MH (2004) Retail Competition and Consumer Choice: Contextualising the ‘Food Deserts’ Debate, Special Issue of International Journal of Retail and Distribution Management, 32 (2), pp 89-99.

Kirkup M H and Mitchell A (2003) Retail Development and Urban Regeneration : A Case Study of Castle Vale, International Journal of Retail and Distribution Management, 31 (9): 451-458.

Kirkup MH and Carrigan M (2001) The Ethical Responsibilities of Marketers in Retail Observational Research: Protecting Stakeholders Through the Ethical Research Covenant. International Review of Retail, Distribution and Consumer Research 11(4): 415-436.

Kirkup MH and Carrigan M (2000) Video Surveillance Research in Retailing: Ethical Issues. International Journal of Retail and Distribution Management 28(11): 470-480.

Kirkup MH and Rafiq M (1999) Marketing Shopping Centres: Challenges in a UK context. Journal of Marketing Practice: Applied Marketing Science 5(5): 119-133.

Kirkup MH (1999) Electronic Footfall Monitoring: Experiences among UK Clothing Multiples. International Journal of Retail and Distribution Management 27(4): 166-173.

Oldfield BM, Schmidt RA, Kirkup MH and Hart C (1998) Special Issue - Retail Operations Management. Management Case Quarterly 3(1).

Kirkup MH, Walley P, and Temperley J (1998) Halfords Motor Oils (B): Translating Consumer Needs into Products. Management Case Quarterly 3(1): 37-41.

Kirkup MH, Walley P and Temperley J (1998) Halfords Motor Oils (A): A Case of Success by Design. Management Case Quarterly 3(1): 21-36.

Kirkup MH and Temperley J (1998) CWS Retail: Responsible Product Development. Management Case Quarterly 3(1): 42-52.

Dodd CA, Clarke I and Kirkup MH (1998) Camera Observations of Customer Behaviour in Fashion Retailing: Methodological Propositions. International Journal of Retail and Distribution Management 26(8): 311-317.

Coates DS, Doherty N, French A and Kirkup MH (1995) Neural Networks: Fool's Gold or Layman's Delight. OR Insight 8(4): 23-7.

Coates DS, Doherty N, French AP and Kirkup MH (1995) Store Performance Forecasting: Neural Networks vs Regression. International Review of Retail, Distribution and Consumer Research 5(4): 415-432.

Kirkup MH and Rafiq M (1994) Managing Tenant Mix in New Shopping Centres. International Journal of Retail and Distribution Management 22(6).

Kirkup MH and Rafiq M (1994) Tenancy Development in New Shopping Centres: Implications for Developers and Retailers. International Review of Retail, Distribution and Consumer Research 4(1): 17-32.

Kirkup MH and Anderson CD (1987) The Role of the Dealer in Farmers' Purchase Decisions. European Journal of Marketing 21(9): 21-31.

Denison T and Kirkup MH (1995) EPoS meets ECCaT. European Retail IT Decisions, Autumn: 20-24.

Chapters in Books

Kirkup M H and K Illes (2019) Achieving Good Dividends through Brand Leadership, Chapter 9 in Kempster, S, T Maak and K Parry, Good Dividends: Responsible Leadership of Business Purpose, Routledge.

Gaffney P and Kirkup MH (2000) Concessions Management in Department Stores. In BM Oldfield, RA Schmidt, I Clarke, C Hart, MH Kirkup (Eds.), Contemporary Cases in Retail Operations Management: 63-72. Macmillan Business: Basingstoke.

Kirkup MH and Walley P (2000) Halfords Motor Oils (A): A Case of Success by Design. In BM Oldfield, RA Schmidt, I Clarke, C Hart, MH Kirkup (Eds.), Contemporary Cases in Retail Operations Management: 170-189. Macmillan Business: Basingstoke.

Walley P, Kirkup MH and Temperley J (2000) Halfords Motor Oils (B): Translating Consumer Needs into Products. In BM Oldfield, RA Schmidt, I Clarke, C Hart, MH Kirkup (Eds.), Contemporary Cases in Retail Operations Management: 190-197. Macmillan Business: Basingstoke.

Temperley J and Kirkup MH (2000) CWS Retail: Responsible Product Development. In BM Oldfield, RA Schmidt, I Clarke, C Hart, MH Kirkup (Eds.), Contemporary Cases in Retail Operations Management: 210-224. Macmillan Business: Basingstoke.

Kirkup MH and Denison T (1997) ECCaT Meets EPoS: Investigating the Potential of Electronic Customer Counting and Tracking Systems. In C Hart, MH Kirkup, D Preston, M Rafiq, P Walley (Eds.), Cases in Retailing: Operational Perspectives. Blackwell Business: Oxford.

Kirkup MH and Moirano L (1997) Store Layout and Merchandising. In CA Hart, MH Kirkup, D Preston, M Rafiq, P Walley (Eds.), Cases in Retailing: Operational Perspectives. Blackwell Business: Oxford.

Kirkup MH, Walley P and Ganly D (1997) Managing a Store Relocation Project: Marks and Spencer in Kendal. In C Hart, MH Kirkup, D Preston, M Rafiq, P Walley (Eds.), Cases in Retailing: Operational Perspectives. Blackwell Business: Oxford.

Contributions to Edited Works

Kirkup M (2002) Halfords Motor Oils: Packaging in Own Brand Success (Case Study). In C Fill (Ed.), Marketing Communications: Contexts, Strategies and Applications, Third Edition ed.: 728-729. Financial Times/Prentice Hall: Hemel Hempstead.

Kirkup MH (2000) Research and Own Brand Development. In LT Wright, M Crimp (Eds.), The Marketing Research Process, Fifth ed.: 287-291. FT Prentice Hall: Harlow.

Official Reports

Clarke, I, Kirkup, M H and H Oppewal (2007) Local Choice Report: Third Party submission to the Competition Commission’s Grocery Market Investigation, Advanced Institute of Management. Cited: Competition Commission’s Groceries Market Investigation (pp 55-6).

Clarke, I, Kirkup, M H and H Oppewal (2007) Findings from a Major Survey of Consumer Satisfaction with their Local Selection of Grocery Stores. Presentation to public policy-makers, researchers and academics, MIC Conference Centre, London, June 15th.

Clarke, I., Kirkup, M.H. and H Oppewal, (2006) Retail Competition from a Consumer Perspective: The Role of Large and Small Stores in Providing Adequate Assortment. Presentation to the Advanced Institute of Management, Institute of Fiscal Studies, London.

Memberships of Professional Bodies

Fellow of the Higher Education Academy