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What makes Digital Business at the University of Worcester special?

Digital technology is transforming our workplaces, challenging organisations from all sectors to seek out graduates with the digital business know-how that is essential in all sectors. If you aspire to build a career in the areas of ecommerce, social media and digital technologies, our Digital Business course will give you the knowledge, skills and experience to prepare you for the digital revolution facing employers. This course enables you to step ahead on the route towards digital transformation to support organisational growth. You'll be supported by regular coaching, and our professional network of academic staff, business leaders and the Chartered Management Institute (CMI).

With the Learning & Work Institute reporting that the UK is heading toward a “catastrophic” digital skills shortage, this course will place you in an ideal position having developed your digital skills for employability. These skills will enable you to meet the needs and aspirations of organisations adopting new digital technologies with roles including Digital Business Transformation, eCommerce, Digital Content Systems, Business Data Analytics and Cybersecurity. You'll be able to demonstrate your digital business knowledge through active experience, such as applied consultancy projects, paid placements, internships, and study abroad. This active experience will demonstrate that you are a digital native, with creative, e-business-oriented skills that are valued by today’s employers.




Key features

  • Enhance your employability through internships, consultancy projects, a one-year paid placement and integrated coaching from experienced marketing and digital business leaders.
  • Grow your experience of working on digital business initiatives, including social commerce, e-business planning, the internet of things and cyber security.
  • Experience international cultures and develop a global mind-set through options to work and study abroad.
  • Achieve accreditation through the Chartered Management Institute.
Entry requirements

What qualifications will you need?

UCAS tariff points

Entry requirements

112 UCAS tariff points (for example, BBC at A Level), plus GCSE English and Maths at Grade C / 4 or above

Applicants with no formal qualifications may be considered for Mature Student Entry Routes

Other information

If you have any questions about entry requirements, please contact the Admissions Office on 01905 855111 or email for advice.

Further information about the UCAS Tariff can be obtained from

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Course content

What will you study?

Our courses are informed by research and current developments in the discipline and feedback from students, external examiners and employers. Modules do therefore change periodically in the interests of keeping the course relevant and reflecting best practice. The most up-to-date information will be available to you once you have accepted a place and registered for the course. If there are insufficient numbers of students interested in an optional module, this might not be offered, but we will advise you as soon as possible and help you choose an alternative. 

Year 1


  • Unlocking Individual Potential
  • Customer Insight and Marketing
  • Financial Management
  • Generation Digital


  • Data Driven Decisions
  • Language modules

Year 2


  • Unlocking Organisational Potential
  • Integrated Marketing Communications
  • Digital Content Systems and Ecommerce
  • Social Commerce


  • Responsible Business
  • Consultancy & Research Methods
  • Market Insight
  • Essential PR
  • Cultivating the Entrepreneurial Mind-set
  • Life-style Marketing
  • PR and Campaigning
  • Managing Successful Projects
  • New Venture Formation
  • Value Chain Management
  • Micro Economics
  • Creating a High Perform Workforce
  • Selling and Sales Management
  • Macro Economics
  • Developing Employee Talent

Optional Placement Year

You can choose to take a placement year and convert your degree to a 4-year sandwich degree by taking a year in industry between your second and final years.

Year 3


  • Digital & Social Media Marketing
  • Digital Business
  • The Next Big Thing
  • Cyber Security
  • Managing Cyber Risks


  • Consultancy Project
  • Research Project
  • Brand Management
  • Customer Relationship Management
  • International Marketing
  • Advertising & Digital Communications
  • Spin Doctors and Other Persuaders
  • Strategic Challenges for HRM
  • The Dark Side of Management
  • Business Intelligence and Analysis
  • Saving the Planet, One Org at a time
Teaching and assessment

How will you be taught?

The University places emphasis on enabling you to develop the independent learning capabilities that will equip you for lifelong learning and future employment, as well as academic achievement. A mixture of independent study, teaching, academic support through integrated coaching and the personal academic tutoring system enables you to reflect on progress and build up a profile of skills, achievements and experiences that will enable you to flourish and be successful.


You are taught through a combination of interactive workshops, lectures, seminars, laboratory practical sessions, fieldwork, practical activities, etc. Interactive workshops take a variety of formats and are intended to enable the application of learning through discussion and small group activities. Seminars enable the discussion and development of understanding of topics covered in lectures, and laboratory practical sessions are focused on developing subject specific digital skills and applied individual and group project work. As this is a ‘digital-focused’ programme, there will be particular teaching focus on delivery using digital technologies, drawn from the latest web-based platforms and digital apps.

In addition, meetings (both individual and group) with personal academic tutors are scheduled throughout the academic year. There is an opportunity to undertake a year-long placement in the third year of the course, supervised by a work-based mentor and a University tutor.

Contact time

In a typical week there will be at least 12 hours of timetabled teaching in lectures, seminars, and small-group work. The precise contact hours will depend on the optional modules selected. There is the option to complete a Research or Consultancy Project, for which you will have guided supervision time with a Project Supervisor.

Typically class contact time will be structured around:

  • Information giving, facilitated discussions, small group work and presentations
  • Practical skills - the opportunity to practise group facilitation, presentation, communication and listening skills
  • Visiting speakers and opportunities to visit other settings are regular features of the course.

Independent self study

In addition to the contact time, full-time students are expected to undertake around 24 hours of personal self-study per week, plus additional preparation for assessments and examinations. Typically, this will involve meeting with individual tutors to discuss progress and feedback, completing online activities, reading journal articles and books, working on individual and group projects, undertaking research in the library and online. In addition to this, students will spend time sharing ideas with fellow students, taking part in extra-curricular learning activities, and engaging with external employers.

Independent learning is supported by a range of excellent learning facilities, including the Hive and library resources, the virtual learning environment, and extensive electronic learning resources as well as our network of employers and entrepreneurs.


  • 3 years full-time
  • 4-6 years part-time
  • 4 years full-time including one year placement.


Timetables are normally available one month before registration. Please note that whilst we try to be as student-friendly as possible, scheduled teaching can take place on any day of the week; and some classes can be scheduled in the evenings.

Teaching staff

You will be taught by a teaching team whose expertise and knowledge are closely matched to the content of the modules on the course.

The team includes senior academics, professional practitioners with industry experience and business leaders and employers.

Teaching is informed by the research and consultancy work carried out by staff and you can learn more about the staff by visiting our staff profiles. All of our teaching team either have or are currently working towards a PGCert in Education or a Fellowship of the Higher Education Academy.


The precise assessment requirements in an academic year will vary according to the mandatory and optional modules taken. The assessment strategy has been designed so that:

  • All modules have both formative and summative assessment elements. Formative assessment allows tutors and students to recognise strengths and weaknesses in learning and to address those issues immediately. Summative assessments are graded and count towards the final module grade, and they are assessed against the specific module learning outcomes.
  • Typically 15 credit/ one semester modules will have one assessment item; 30 credit/ two semester modules will have 2-3 assessments.
  • Across each individual year and cumulatively across all three years the concept of continuous assessment and/or building up expertise in different assessment types applies. A variety of assessment types (reports, portfolios, presentations, essays and a final year research or consultancy project) are designed to suit different learning styles.
  • There may be some specialisation by subject: e.g. exams are more common in Accounting, Finance and Economics modules because the professional bodies prefer this method of assessment for exemption/ accreditation purposes and many of our modules are linked to those bodies in order to obtain such exemption/ accreditation.
  • Different types of employability skills are embedded in all modules.

You will receive feedback on practice assessments and on formal assessments undertaken by coursework. Feedback on examination performance is available upon request from the module leader. Feedback is intended to support learning and you are encouraged to discuss it with personal academic tutors and module tutors as appropriate.

We aim to provide you with feedback on formal course work assessments within 20 working days of hand-in. Here is a list of all mandatory assessments linked to this programme:

Year 1

  • 1 x 4000 words Reflective Portfolio (30cr)
  • 1 x 2500 word report and 15min group poster presentation (30cr)
  • 1 x 2hr examination (15cr)
  • 1 x 2000 word report and practical [digital] artifact (30cr)

Year 2

  • 1 x 2000 words Reflective Portfolio and 2000 word written assignment (30cr)
  • 1 x 1000 word (equiv.) Individual Presentation and 3000 word Marketing Communications plan (30cr)
  • 1 x portfolio (artifact) (15cr)
  • 1 x portfolio (artifact) (15cr)

Year 3

  • 1 x 1500 word portfolio/presentation and 3000 word report (30cr)
  • 1 x portfolio (artifact) (15cr)
  • 1 x 2500 word report and 15min group presentation (15cr)
  • 1 x 1500 word report and 1500 word (equiv.) poster presentation (15cr)
  • 1 x 1500 word report and 1500 word risk assessment (15cr)

You will be taught by a teaching team whose expertise and knowledge are closely matched to the content of the modules on the course. The team includes senior academics, professional practitioners with industry experience and business leaders and employers.

Teaching is informed by the research and consultancy work carried out by staff and you can learn more about the staff by visiting our staff profiles. Here are a few of the current members of the department who teach on this course:


Joanne Law

Joanne is a lecturer in E-Business and a Fellow of the Higher Education Academy. She has a background in both Computing and Business and has taught subjects relating to both areas, at Worcester, since 2015. Joanne has a keen interest for technology and how to provide innovative solutions for business impact. She also has an interest in how technology can enhance the learning and teaching experience. Joanne is currently researching in the field of open-source intelligence, specifically in relation to screening practices.

Rowena Simmons

Rowena Simmons

Rowena is a serial entrepreneur and the founder of Black & White Boutique, Franco Florenzi and Enjiie. She started her entrepreneurial journey aged 16 and has since won several prestigious awards:

  • Lloyds Bank Enterprise Awards (2014) – Best Digital Heat Winner
  • Midlands Business Awards (2015) – Midlands Young Entrepreneur of the Year
  • Midlands Business Awards (2015) – Exporter of the Year (Turnover under £1Million)
  • Clothiers Company (2016) - Most Promising Entrepreneur 

Her areas of expertise include entrepreneurship, e-commerce, social media marketing and international trade.

Rowena aims to inspire the next generation of entrepreneurs and intrapreneurs, by encouraging students to be creative and to think outside the box.

Dr Helen Watts 2

Dr Helen Watts

Helen is a Senior Lecturer in Business, and teaches marketing, consumer psychology, consumer behaviour, and research methods (quantitative, qualitative, mixed), as well as supervising research students at various levels (UG/PG/DBA/PhD). Helen is a Registered Psychologist (HCPC - Occupational Psychology), and holds a PhD in Customer Membership Retention giving her professional and academic expertise in both occupational and consumer psychology.

Helen also enjoys engaging with the public (regularly giving frequent radio interviews- regional and national), and also has a background in health and fitness (qualified fitness instructor, fitness competitor), and competitive rowing.


Where could it take you?


Our Digital Business Degree offers a range of benefits to kick-start your e-business career. These include:

  • Benefit from integrated career coaching throughout your course, where we will support you with preparation of your CV and interview technique
  • Gain professional body accreditation, exemptions and recognition
  • Create a portfolio of direct business experience through a one-year paid placement, internships, consultancy projects and company visits
  • Potential to develop your own business with support from the corporate development team
  • Build your own digital business network
  • Learn a foreign language and experience international cultures through opportunities to work and study abroad
Two students are walkng next to each other and smiling

Careers and Employability

Our Graduates pursue exciting and diverse careers in a wide variety of employment sectors.

Find out how we can support you to achieve your potential.

How much will it cost?

Full-time tuition fees

UK and EU students

The standard fee for full-time home and EU undergraduate students enrolling on BA/BSc/LLB degrees and FdA/FdSc degrees in the 2022/23 academic year is £9,250 per year.

For more details, please visit our course fees page.

International students

The standard tuition fee for full-time international students enrolling on BA/BSc/LLB degrees and FdA/FdSc degrees in the 2022/23 academic year is £13,400 per year.

For more details, please visit our course fees page.

Part-time tuition fees

UK and EU students

The standard tuition fees for part-time UK and EU students registering on this course in the academic year 2022/23 are £1,156 per 15-credit module, £1,542 per 20-credit module, £2,312 per 30-credit module, £3,083 per 40-credit module, £3,469 per 45-credit module and £4,625 per 60 credit module.

For more details, please visit our course fees page.

Additional costs

Every course has day-to-day costs for basic books, stationery, printing and photocopying. The amounts vary between courses.

If you decide to take up the optional placement year accommodation and travel costs may be incurred dependent on location of placement. As placements are paid by the employer at minimum wage plus these costs can be covered by the student's wage. During this year you will pay 10% of normal academic fees to the University. You are provided with a placement tutor, and have access to the advice of the full placement team, as well as all University student support and services. You may need to pay for a Disclosure & Barring Service (DBS) check for your placement.

There are also occasional trips which may require you to incur travel costs.

There may be a charge for membership of professional bodies


Finding the right accommodation is paramount to your university experience. Our halls of residence are home to friendly student communities, making them great places to live and study.

We have over 1,000 rooms across our range of student halls. With rooms to suit every budget and need, from our 'Traditional Hall' at £111 per week to 'En-suite Premium' at £189 per week (2022/23 prices).

For full details visit our accommodation page.

How to apply

How do you apply?

Applying through UCAS

Digital Business BA (Hons) - NPMD
Digital Business BA (Hons) (Placement Year) 4 Year - NPND

UCAS is the central organisation through which applications are processed for entry onto full-time undergraduate courses in Higher Education in the UK.

Read our How to apply pages for more information on applying and to find out what happens to your application

UCAS Codes

Digital Business BA (Hons) - NPMD

Apply via UCAS

Digital Business BA (Hons) (Placement Year) 4 Year - NPND

Apply via UCAS

Get in touch

If you have any questions, please get in touch. We're here to help you every step of the way.

John Gardener

Admissions Tutor