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What makes International Business Management at Worcester special?

Begin an exciting journey towards a fulfilling career in international business management.

You will spend a year abroad in either study or work placement. You have the option to study at one of our partner universities in Australia, Canada, Europe, New Zealand or the USA. You can opt to study foreign languages and take a one-year paid overseas placement. Our network of academic staff, business coaches, worldwide partner Universities and the Chartered Management Institute (CMI), will support you as you launch your international career.

With its focus on innovation, creativity and contemporary issues (such as globalisation, emerging markets, protectionism, demographic changes, more rapid global communications and environmental sustainability), this flexible degree will signal that you are a well-networked, culturally-aware and commercially-focussed graduate. You will be able to demonstrate that you have the knowledge of international business, the intercultural awareness, management capabilities and language skills that employers most value.

Our range of fun extra-curricular activities, such as sport clubs, societies, cultural visits and the student social scene further add to your university experience and personal development.

If you are unable to undertake the mandatory Third Year Abroad as part of BA (Hons) International Business Management and this course is no longer an option, you may wish to consider BA (Hons) Business Management instead.



Key features

  • Experience international cultures, learn a language and develop a global mind-set through a period of study abroad
  • Gain an insight into international business management and explore the latest thinking in accountancy, advertising, economics, entrepreneurship, finance, human resources, law, leadership, marketing, project management, public relations and sustainability
  • Enhance your employability through optional internships, a one-year paid placement and integrated coaching from experienced business leaders
  • Work with academics who have extensive experience of international business management, consultancy or running their own business
  • Gain Associate Membership of the Chartered Management Institute - there will be a charge for membership of the professional bodies

University of the Year - Finalist 2020

We're proud to have been shortlisted for the prestigious Times Higher Education University of the Year for the second year running.

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Entry requirements

What qualifications will you need?

UCAS tariff points

Entry requirements

112 UCAS tariff points (for example, BBC at A Level)

And GCSE English and Maths at Grade C / 4 or above

Applicants with no formal qualifications may be considered for Mature Student Entry Routes


Other information

If you have any questions about entry requirements, please contact the Admissions Office on 01905 855111 or email for advice.

Further information about the UCAS Tariff can be obtained from the UCAS website.

If you are an international student who does not have the relevant entry requirements for direct entry onto this course, our pathway courses at University of Worcester International College could be the right option for you and enable you to still graduate with this degree. To find out more visit the Accountancy, Business & Marketing pathway page.

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Course content

What will you study?

Our courses are informed by research and current developments in the discipline and feedback from students, external examiners and employers. Modules do therefore change periodically in the interests of keeping the course relevant and reflecting best practice. The most up-to-date information will be available to you once you have accepted a place and registered for the course. If there are insufficient numbers of students interested in an optional module, this might not be offered, but we will advise you as soon as possible and help you choose an alternative. 

Year 1


  • Unlocking Individual Potential
  • Customer Insight & Marketing
  • Financial Management
  • Generation Digital


Year 2


  • Unlocking Organisational Potential


  • Integrated Marketing Communications
  • Life-Style Marketing
  • Market Insight
  • Essential PR
  • Fundamentals of Management Accounting
  • Fundamentals of Financial Accounting
  • Financial Markets and Investments
  • The Global Economy: Institutions, Trade and FDI
  • Public Law: The Wider Legal Landscape
  • Micro Economics
  • Macro Economics
  • Managing Successful Projects
  • SME Management
  • Creating a High Performance Workforce
  • Selling & Sales Management
  • Responsible Business
  • Digital Content Systems and Ecommerce
  • Consultancy and Research Methods
  • Optional language modules

Optional Placement Year or Year Abroad

You can choose to take a placement year and convert your degree to a 4-year sandwich degree with virtually all of our full-time Single Honours degrees in Business or Computing by taking a year in industry between your second and final years.

You will be able to apply to spend your placement year at an organisation of your choice, anywhere in the UK. Placement opportunities are available in all business sectors, including marketing, advertising, PR, HR, business management, finance, economics, programming and game design.

Year 3


  • International Business Strategy
  • Intercultural Business Perspectives


  • Digital & Social Media Marketing
  • Brand Management
  • International Marketing
  • Customer Relationship Management
  • Spin Doctors and Other Persuaders
  • Advertising and Digital Communications
  • Strategic Financial Management
  • International Banking and Finance
  • Employment Law
  • Applied Economics
  • The Dark Side of Management
  • Service Innovation Management
  • Strategic Challenges for HRM
  • Coaching and Mentoring
  • Saving the Planet, one organisation at a time
  • Corporate Reputation Management
  • Digital Business
  • The Next Big Thing
  • Business Intelligence and Analysis
  • Research Project
  • Consultancy Project
  • Internship (ii)
  • Business Innovation and Entrepreneurship
  • Intrapreneurship

STUDENT VIEW - Mitchel Hoogstrate, Belgium

“What I especially like about Worcester is the freedom of choice in terms of topic and approach in every subject, and the support and collaboration from the lecturer and module leader after a choice is made. On graduation, I am planning to find a job in the gaming industry, doing market/advertising/communications." 
Mitchel Hoogstrate, Belgium


STUDENT VIEW - Caroline Goossens, Belgium

“I enjoyed the sincere support lecturers provide, and liked gaining a deeper understanding of acquired knowledge and applying it in a more academic and research-focused setting. During the past three years, I have grown to be more confident and to love studying abroad, so for next year, I aim to start studying for a bachelor of geology in Amsterdam, so I can chase my dreams”. 
Caroline Goossens, Belgium

STUDENT VIEW - Erik Magpantay, Austria

“International Business Management has truly exceeded my expectations, in terms of the flexibility of its course content. As a result, I find myself enjoying every class I attend as it significantly complements what I am aiming for in the near future.”  Erik Magpantay, Austria

International business management degree student Will Marston in high vis jacket clearing snow


Will Marston at Safecote Ltd – Studying a semester abroad program pushed Will to also undertake a placement year, which involved him in new business development, designing a new website and creating printed and video promotional materials. The photo above was taken as part of a photo and video shoot to demonstrate the effectiveness of the company’s products to potential clients.

Teaching and assessment

How will you be taught?

The University places emphasis on enabling you to develop the independent learning capabilities that will equip you for lifelong learning and future employment, as well as academic achievement. A mixture of independent study, teaching, academic support through integrated coaching and the personal academic tutoring system enables you to reflect on progress and build up a profile of skills, achievements and experiences that will enable you to flourish and be successful.


All of our courses and modules have been mapped to take advantage of professional body accreditations: see individual course pages for further details.


You are taught through a combination of interactive workshops, lectures, seminars, laboratory practical sessions, fieldwork, practical activities, etc. Interactive workshops take a variety of formats and are intended to enable the application of learning through discussion and small group activities. Seminars enable the discussion and development of understanding of topics covered in lectures, and laboratory practical sessions are focused on developing subject specific skills and applied individual and group project work.

In addition, meetings (both individual and group) with personal academic tutors are scheduled throughout the academic year. There is an opportunity to undertake a year-long placement in the third year of the course, supervised by a work-based mentor and a University tutor. Depending upon the course, there may be an opportunity to study abroad at one of the exchange partner universities.

Contact time

In a typical week there will be at least 12 hours of timetabled teaching in lectures, seminars and small-group work. The precise contact hours will depend on the optional modules selected. If the degree requires a Research or Consultancy Project, students will have guided supervision time with a Project Supervisor.

Typically class contact time will be structured around:

  • Information giving, facilitated discussions, small group work, presentations
  • Practical skills - the opportunity to practise group facilitation, presentation, communication and listening skills
  • Visiting speakers and opportunities to visit other settings are regular features of the course.

Independent self-study

In addition to the contact time, full-time students are expected to undertake around 24 hours of personal self-study per week, plus additional preparation for assessments and examinations. Typically, this will involve meeting with individual tutors to discuss progress and feedback, completing online activities, reading journal articles and books, working on individual and group projects, undertaking research in the library and online. In addition to this, students will spend time sharing ideas with fellow students, taking part in extra-curricular learning activities and engaging with external employers.

Independent learning is supported by a range of excellent learning facilities, including The Hive and library resources, the virtual learning environment, and extensive electronic learning resources as well as our network of employers and entrepreneurs.

Teaching staff

You will be taught by a teaching team whose expertise and knowledge are closely matched to the content of the modules on the course. The team includes senior academics, professional practitioners with industry experience and business leaders and employers.

Teaching is informed by research and consultancy, and many lectures are Fellows of the Higher Education Academy. Teaching is informed by the research and consultancy work carried out by staff and staff profiles can be view at the WBS Staff Profile Page.


The precise assessment requirements in an academic year will vary according to the mandatory and optional modules taken. The assessment strategy has been designed so that:

  • All modules have both formative and summative assessment elements. Formative assessment allows tutors and students to recognise strengths and weaknesses in learning and to address those issues immediately. Summative assessments are graded and count towards the final module grade, and they are assessed against the specific module learning outcomes.
  • Typically 15 credit/ one semester modules will have one assessment item; 30 credit/ two semester modules will have 2-3 assessments
  • Across each individual year and cumulatively across all three years the concept of continuous assessment and/or building up expertise in different assessment types applies. A variety of assessment types (reports, portfolios, presentations, essays and a final year research or consultancy project) are designed to suit different learning styles
  • There may be some specialisation by subject: e.g. exams are more common in Accounting, Finance and Economics modules because the professional bodies prefer this method of assessment for exemption/ accreditation purposes and many of our modules are linked to those bodies in order to obtain such exemption/ accreditation
  • Different types of employability skills are embedded in all modules.


You will receive feedback on practice assessments and on formal coursework assessments. Feedback on examination performance is available upon request from the module leader.

Feedback is intended to support learning by indicating how you can improve in future assignments and you are encouraged to discuss it with personal academic tutors and module tutors to help support personal and academic development and enhance employability skills. Feedback on formal course work assessments is normally provided within 20 working days of hand-in.

Programme specification

For comprehensive details on the aims and intended learning outcomes of the course, and the means by which these are achieved through learning, teaching and assessment, please download the latest programme specification.

Meet The Team

You will be taught by a teaching team whose expertise and knowledge are closely matched to the content of the modules on the course.


Anne-Marie McTavish

Anne-Marie McTavish joined the University of Worcester as Head of the Business School in 2018-19. She is a leading expert in Location Independent Working and Technology Enhanced Flexible Working, and has recently led funded projects worth in excess of £600,000 on business implementation of LIW and its management. Alongside this she has worked with major commercial and public sector organisations helping prepare for and maximise LIW introduction, while advising on a national and European government level on flexible working practice both during a 20 year global consultancy career and in her academic roles. Her senior experience in HE include Birmingham City Business School, Coventry University and Nottingham Trent University.


Professor Howard Cox

Howard's teaching and research interests draw on a long experience in the fields of economics, business strategy and international business.He has published work in the area of business history and contemporary economic analysis. Howard is currently engaged in writing a history of Britain's magazine publishing industry from its earliest days through to the digital revolution.


PhD Economics
MSc Economics
BA (Hons.) Economics


Dr Vessela Warren

Vessela has several years of senior operations management experience in international businesses in the field of construction, engineering and hydropower plant construction.

She has also project managed the implementation of EU funded cross-country projects for a number of international organisations (Embassy of Italy, Italian Institute of Foreign Trade, Trade Consortium for Internationalization) for the promotion of the economic cooperation, trade and investment.


Jeff Parry

Previously Jeff worked in the oil industry, latterly as a Research Analyst for a consultancy and also part-owned and managed a small but successful retail business. Jeff particularly enjoys teaching students the value of the subject of Economics in offering insights into the behavior of business organizations in the real world. For several years he has been the student exchange tutor for the Business School and in this role been fortunate to visit many of our partner institutions abroad.


Where could it take you?

Our Business Management Degree offers a range of benefits to kick-start your business management career.

These include:

  • Benefit from integrated career coaching throughout your course, where we will support you with preparation of your CV and interview technique
  • Gain professional body accreditation, exemptions and recognition
  • Create a portfolio of direct business experience through a one-year paid placement, internships, consultancy projects and company visits
  • Develop your own business through the Business School's Incubator
  • Work on live client projects through the Business School's Media Lab
  • Build your own business network
  • Learn a foreign language and experience international cultures through opportunities to work and study abroad
Cover of the 2020 University of Worcester prospectus

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How much will it cost?


The current fees can be found within the tuition fees document on our figure out finances page.

How to apply

How do you apply?

Applying through UCAS

International Business Management BA (Hons) N122
International Business Management (Placement Year) 4 Yr: N120

UCAS is the central organisation through which applications are processed for entry onto full-time undergraduate courses in Higher Education in the UK.

Read our How to apply pages for more information on applying and to find out what happens to your application.


N122 or N120

Get in touch

If you have any questions, please get in touch. We're here to help you every step of the way.

John Gardener

Admissions tutor