At Worcester, your future career starts before you graduate. With a work placement built into your degree, you'll have the opportunity to gain real industry experience, grow your professional network and put your creativity into practice in a professional setting.
Overview
From social media and podcasts to video, photography and emerging technologies, digital content shapes how people discover, learn, connect and engage with the world. Our BA (Hons) in Digital Content Creation will help you develop the creative, technical and strategic skills to thrive in this fast-growing industry.
You'll learn how to create compelling content across multiple platforms, using text, image, audio and video to tell stories, engage audiences and achieve real-world objectives. Working in our specialist studios, podcast suites and production facilities, you'll build practical skills while exploring the opportunities and challenges presented by AI and new technologies.
This course is designed for ambitious creators who want to make an impact. Through live projects, industry briefs, work placements and employer engagement, you'll gain valuable experience while developing a professional portfolio that showcases your talent. Alongside practical production skills, you'll explore audience behaviour, content strategy, ethical practice and digital communication, preparing you for a wide range of careers in the creative, media and communications industries.
Work placements
Building industry experience is a key part of this course. Throughout your studies, you'll work with employers through guest talks, mentoring opportunities and live briefs based on real-world challenges.
In your final year, you'll complete a work placement as part of a dedicated professional practice module, giving you the opportunity to apply your skills in a professional setting and gain valuable industry experience. You'll also respond to live briefs set by organisations and local businesses, helping you build your confidence, expand your professional network and strengthen your portfolio.
Course content
We regularly review our courses to reflect the latest research and developments in the subject area, as well as feedback from students, employers and the wider sector. As a result, modules may change to ensure the course remains current and relevant.
Optional modules will run if enough students choose to study them. It is not guaranteed that all modules will be offered every year.
Careers
Great content can inform, inspire and influence millions of people. This course is designed to help you become the kind of creative professional employers are looking for, combining practical content production skills with the strategic thinking needed to succeed in a fast-moving digital world. Whatever your goals, we'll encourage you to think big, challenge yourself and build the knowledge, experience and confidence to get there.
Through live briefs, industry projects, employer engagement and a work placement in your final year, you'll gain valuable real-world experience while building a professional portfolio ready for you to step into the industry.
You could go on to work as a:
- Digital content creator
- Videographer
- Documentary maker
- Social media manager
- Content producer
- Podcast producer
- Copywriter
- Creative content strategist
- Communications specialist
- Digital marketing executive
If you'd like to work for yourself, this course will help you develop the confidence, professional skills and industry knowledge needed to work as a freelancer or start your own creative business.
You may also wish to progress to postgraduate study with our Film MRes or Creative Media MA.
Course highlights
Teaching and assessment
You'll learn by creating. Through a mix of lectures, workshops, studio sessions and live projects you'll develop the skills to plan, produce and evaluate digital content across a range of platforms. Assessments are practical and portfolio-focused, giving you opportunities to showcase your creativity, build industry-ready skills and graduate with examples of work you can share with employers.
Teaching and assessment contents
Digital Content Creation is a hands-on course that combines creative thinking with practical production skills. You'll learn how to plan, create and share content for different audiences, platforms and purposes, while building a portfolio of work that reflects the kind of projects you'll encounter in industry.
Most topics are introduced through lectures, discussions and demonstrations before being put into practice in workshops, studios and live project settings. You might be filming and editing video content, producing podcasts, creating social media campaigns, designing websites, capturing photography, or experimenting with new digital tools and technologies.
Throughout the course, you'll work on individual and group projects that mirror professional creative environments. You'll learn how to develop ideas, understand audiences, solve real communication challenges and use data and feedback to improve your work.
You'll be encouraged to explore the social and cultural impact of digital content, as well as the legal and ethical responsibilities that come with creating and publishing it. We aim to create a supportive and inclusive learning environment where you'll feel confident sharing ideas, testing new approaches and learning from others.
From your first week, you'll be assigned a Personal Academic Tutor (PAT) who will support you throughout your degree. You'll have regular one-to-one and group tutorials each year, and you can contact your tutor whenever you need additional guidance or support.
Entry requirements
UCAS tariff points required: 104
| Qualification | Grade |
|---|---|
| A-level | BCC |
| BTEC National Extended Diploma | DMM |
| T-level | Merit |
We do accept Access to HE Diplomas and other qualifications which may not exactly match the combinations above. Work out your estimated points with the UCAS tariff calculator.
Any questions?
If you have any questions about entry requirements, please call our Admissions Office on 01905 855111 or email admissions@worc.ac.uk.
Fees
Fees contents
UK and EU students
The standard fee for full-time home and EU undergraduate students on BA/BSc/LLB degrees and FdA/FdSc degrees in the academic year 2027/28 is £10,050 per year.
Tuition fees are reviewed annually and may increase each year for both new and continuing students.
For more details on course fees, please visit our course fees page.
International students
The standard tuition fee for full-time international students enrolling on BA/BSc/LLB degrees and FdA/FdSc degrees in the academic year 2027/28 is £17,700 per year.
Tuition fees are reviewed annually and may increase each year for both new and continuing students.
For more details on course fees, please visit our course fees page.
How to apply
How to apply contents
Applying through UCAS
UCAS is the central organisation through which applications are processed for full-time undergraduate courses in the UK.
Read our how to apply pages for more information on the application process, or if you’d like to apply for part-time study.
Applications will be open shortly.
Contact
If you have any questions, please get in touch. We're here to help you every step of the way.
Admissions Office
admissions@worc.ac.uk01905 855111More to explore
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