At Worcester, you’ll work with real clients, explore the latest trends and technologies, and even enter national competitions. Whether you dream of designing for big brands, launching your own creative business or shaping the future of digital media, this course gives you the tools to make it happen.
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Recognised for our graduate success, we’re shortlisted for University of the Year in the Times Higher Education Awards 2025.
Overview
Design isn't just about making things look good – it's about making an impact. This course combines graphic design, advertising and marketing, helping you understand how creativity, strategy and audience insight work together to influence how people think, feel and act.
You'll develop skills in visual communication, branding, campaign development and digital design while learning how marketing strategies shape consumer decisions. Whether you want to work for a creative agency, global brand or start your own business, you'll graduate with a versatile skill set for a wide range of careers.
From your first year, you'll build your creative skills in areas such as layout, typography and visual storytelling. As you progress, you'll work on live briefs with real clients, designing websites, creating brand identities and developing marketing campaigns for print and digital platforms.
Based in the Art House, you'll be part of a collaborative creative community with access to specialist facilities, expert technicians and industry-focused teaching that helps you grow as a confident and adaptable creative professional.
Graphic Design, Advertising and Marketing students' work
Course content
Each year, you’ll study a mix of core and optional modules that build your skills in graphic design, advertising and marketing. This flexible structure allows you to explore different creative and strategic areas, such as branding, digital media, and consumer insight, before focusing on your strengths and career goals in your final year.
We regularly review our courses to reflect the latest research and developments in the subject area, as well as feedback from students, employers and the wider sector. As a result, modules may change to ensure the course remains current and relevant.
Optional modules will run if enough students choose to study them. It is not guaranteed that all modules will be offered every year.
Optional modules
Careers
Throughout this course, you'll receive specialist careers support from your lecturers, industry professionals and our Careers and Employability team to help you prepare for your future career.
You'll graduate with a professional portfolio, website and CV, alongside the creative, technical and strategic skills needed to succeed across the creative industries. Through live briefs, industry visits and networking opportunities, you'll gain valuable real-world experience and build contacts within the sector.
You could go on to work as a:
- Graphic designer
- Art director
- Advertising creative
- Motion designer
- Social media manager
- Content creator
- Brand strategist
If you're interested in running your own business, this course also supports you in developing the confidence, knowledge and professional skills to work as a freelancer or launch your own creative company.
Student case studies
Recent graduates reflect on their time on the course.
Emily Harris
During her time on the course, Emily Harris embraced every opportunity to grow creatively and professionally. Through the course’s strong industry connections, Emily secured a role as a graphic designer at a local agency, an opportunity that began while she was still studying.
“Without the support and connections I made at university, I wouldn’t have the position. It was amazing to be working in the industry while still learning—I couldn’t have asked for anything more.”
Emily Harris
During her time on the course, Emily Harris embraced every opportunity to grow creatively and professionally. Through the course’s strong industry connections, Emily secured a role as a graphic designer at a local agency, an opportunity that began while she was still studying.
“Without the support and connections I made at university, I wouldn’t have the position. It was amazing to be working in the industry while still learning—I couldn’t have asked for anything more.”
Emily Harris
During her time on the course, Emily Harris embraced every opportunity to grow creatively and professionally. Through the course’s strong industry connections, Emily secured a role as a graphic designer at a local agency, an opportunity that began while she was still studying.
“Without the support and connections I made at university, I wouldn’t have the position. It was amazing to be working in the industry while still learning—I couldn’t have asked for anything more.”
Course highlights
Teaching and assessment
This course is taught through a mix of hands-on studio practice, interactive workshops and live client briefs that mirror the fast-paced world of creative agencies. Alongside lectures and seminars, you'll develop the creative, strategic and professional skills needed to respond to client challenges and communicate ideas effectively.
Teaching and assessment contents
You'll learn through a combination of studio practice, interactive workshops, lectures, seminars, tutorials and independent study. Live client briefs and group projects give you the opportunity to apply your learning in an agency-style environment and develop both creative and professional skills.
Throughout the course, you'll be supported by lecturers, design practitioners and your Personal Academic Tutor. You'll also have access to support from Student Services and Library Services, helping you develop your skills, confidence and professional practice as you progress.
Learning materials, activities and resources are available through the University's digital learning platforms, allowing you to access course content and stay connected with your studies both on and off campus.
Entry requirements
UCAS tariff points required: 104
| Qualification | Grade |
|---|---|
| A-level | BCC |
| BTEC National Extended Diploma | DMM |
| T-level | Merit |
We do accept Access to HE Diplomas and other qualifications which may not exactly match the combinations above. Work out your estimated points with the UCAS tariff calculator.
Any questions?
If you have any questions about entry requirements, please call our Admissions Office on 01905 855111 or email admissions@worc.ac.uk.
Fees
Fees contents
UK and EU students
In 2026/27 the standard fee for full-time home and EU undergraduate students on BA/BSc/LLB degrees and FdA/FdSc degrees is £9,790 per year.
Tuition fees are reviewed annually and may increase each year for both new and continuing students.
For more details on course fees, please visit our course fees page.
International students
In 2026/27 the standard tuition fee for full-time international students enrolling on BA/BSc/LLB degrees and FdA/FdSc degrees is £17,200 per year.
Tuition fees are reviewed annually and may increase each year for both new and continuing students.
For more details on course fees, please visit our course fees page.
How to apply
How to apply contents
Applying through UCAS
UCAS is the central organisation through which applications are processed for full-time undergraduate courses in the UK.
Read our how to apply pages for more information on the application process, or if you’d like to apply for part-time study.
Graphic Design, Advertising and Marketing BA (Hons) - WN25
Contact
If you have any questions, please get in touch. We're here to help you every step of the way.
Admissions Office
admissions@worc.ac.uk01905 855111More to explore
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