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What makes Sport Business Management at Worcester special?

From the high-rolling glamour of the Premier League to the rapid expansion in sports tourism, sport is one of the most dynamic and exciting growth industries in the world. Graduates who combine a passion for sport with expertise in finance, business and management are in an ideal position to shape this brave new world.

At Worcester, our entrepreneurial culture will give you the confidence to be creative, innovative and successful, helping your work stand out from the crowd.

Key features

  • Excellent industry links, including Worcester Warriors Rugby Club, Worcestershire County Cricket, and Worcester Wolves basketball
  • Professional placements build confidence, experience and life skills
  • Top-flight facilities including the University Arena host international elite sports events, providing further work experience opportunities
  • Opportunities to win funds to support new sport enterprises
  • Develop specialisms in areas such as event planning and marketing

Entry requirements

What qualifications will you need?


UCAS tariff points

Entry requirements

112 UCAS Tariff points including GCSE English and Mathematics at Grade C/4 or above


Other information

A Disclosure and Barring Service (DBS, formerly CRB) may be required for some modules.

If you are an international student who does not have the relevant entry requirements for direct entry onto this course, our pathway courses at University of Worcester International College could be the right option for you and enable you to still graduate with this degree. To find out more visit the Sport and Exercise Science pathway page.

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Course content

What will you study?

Our courses are informed by research and current developments in the discipline and feedback from students, external examiners and employers. Modules do therefore change periodically in the interests of keeping the course relevant and reflecting best practice. The most up-to-date information will be available to you once you have accepted a place and registered for the course. If there are insufficient numbers of students interested in an optional module, this might not be offered, but we will advise you as soon as possible and help you choose an alternative. 

Year 1


  • Introduction to the Sport Industry
  • Fundamentals of Sport Marketing
  • Sport Management Intrapersonal Skills 
  • Financial Management  



Year 2


  • Sport Business  Professional Placement
  • Creating Successful Research to Inform practice
  • Sport Tourism and Event Management
  • Management and Leadership in Sport


  • Sponsorship and Fundraising
  • Sports Journalism
  • Responsible Business
  • Language School


Single Honours students may take an optional work placement or third year abroad year between Levels 5 and 6.

  • Study year or work year abroad
  • Work Placement Year in the UK

Please Note: Students on Tier 4 visas must ensure that they remain compliant with UKVI regulations on attendance and engagement if they take up an opportunity to study abroad. They should also be aware that taking up such an opportunity may compromise their immigration status in the UK so should take advice from the International Student Advisor before applying

Year 3


  • Independent Research Project
  • The Sports Entrepreneur
  • Sport Strategy in Action
  • Event Project Management 



  • International Sport Development and Volunteering
  • Group Dynamics in Sport
  • Dark Side of Management

Deciding to study Sport Business Management BA (Hons) was the smartest academic decision I have made to date. I couldn't recommend it highly enough to anyone who is seeking a prosperous and successful career within sports business.

Sean Walsh, Graduating in 2015 with first class honours

Teaching and Assessment

How will you be taught?

The University places emphasis on enabling students to develop the independent learning capabilities that will equip you for lifelong learning and future employment, as well as academic achievement.  A mixture of independent study, teaching and academic support through the personal academic tutoring system enables you to reflect on progress and build up a profile of skills, achievements and experiences that will enable you to flourish and be successful.


You are taught through a combination of seminars, interactive lectures, tutorial groups and learning sets alongside various digital technologies such as blackboard, twitter and you tube.

In addition, meetings with personal academic tutors (PATs) are scheduled on at least 4 occasions in the first year and three occasions in each of the other years of a course.  The Sport Business Management course supports your PAT sessions throughout your 3-years with a personal academic journal which you receive within induction week and you also have access to other resources within your year group blackboard page.

You have an opportunity to engage in a number of modules where scenario and case study approach are utilised to contextualise theory and practice and students are encouraged to engage through discussion and group work.  This interactive approach encourages an applied approach from theory to practical ‘real-world’ application which enhance academic and employability skills.

Contact time

In a typical week you will have around 12 – 16 contact hours of teaching. The precise contact hours will depend on the optional modules selected and in the final year you will normally have slightly less contact time in order to do more independent study.

Typically class contact time will be structured around:

  • 3 or 4 hours of interactive lecture/seminar

Independent self-study

In addition to the contact time, you are expected to undertake around 24-48 hours of personal self-study per week.  Typically, this will involve:

  • Completing specific module related directed study tasks
  • Engaging with online activities (e.g. twitter)
  • Topic reading and research
  • Working on individual and group projects
  • Preparing for assignments and learning experiences
  • Reflection and evaluation
  • Revision of class notes and engaging with blackboard  

Independent learning is supported by a range of excellent learning facilities, including the Hive and library resources, the virtual learning environment, and extensive electronic learning resources.


The course provides opportunities to test understanding and learning informally through the completion of practice or ‘formative’ assignments.  Each module has one or more formal or ‘summative’ assessments which are graded and count towards the overall module grade.

  • Assessment methods include:  
  • Exams and Essays
  • Formal Group, Paired or Individual Presentations
  • Project work
  • Student led seminar discussions
  • Reports
  • Infographics and marketing campaigns
  • Research Proposals

The precise assessment requirements for an individual student in an academic year will vary according to the mandatory and optional modules taken, but a typical formal summative assessment pattern for each year of the course is:

Year 1

  • Written work (e.g. essay, report)
  • Exams
  • Presentations (e.g. Groups & pairs)
  • Seminar discussion  

Year 2

  • Written work (e.g. essay, report)
  • In-class test
  • Presentations (Group & individual)
  • Research Proposal  

Year 3

  • Written work (e.g. report, business plan)
  • Student led seminar presentation
  • Independent Study    


You will receive feedback on practice assessments and on formal assessments undertaken by coursework. Feedback on examination performance is available upon request from the module leader. Feedback is intended to support learning and you are encouraged to discuss it with personal academic tutors and module tutors as appropriate.

We aim to provide you with feedback on formal course work assessments within 20 working days of hand-in.

Meet the team


You will be taught by a teaching team whose expertise and knowledge are closely matched to the content of the modules on the course. The team includes academics as well as guest speakers.



Teaching is informed by the research and consultancy, and the majority of course lecturers have a higher education teaching qualification or are Fellows of the Higher Education Academy.



  • Gill_Renfree(1)

    Gill Renfree

    Gill Renfree began working in sport at the University of Edinburgh developing and organising exercise programmes, workshops and courses for all ages and consumers, working in partnership with a very active Student Union and their Performance sport programme.  Since moving to Worcester and completing an MSc in Sport Management began teaching and now focuses on subject areas of sport tourism, events and sport marketing.  

    Gill has been Course Leader for Sport Business Management since Jan 2015 and is also the head for the PR, Recruitment and Promotion group for the Women in Sport and Exercise (@UoWWISE) initiative which aims to advocate gender equity in all areas of the sport and exercise domain.  In 2016 she was shortlisted as Outstanding Lecturer and nominated as Best Academic Tutor in the Student Choice Awards.

  • Paul_Blakey(2)

    Paul Blakey

    Paul is Senior Lecturer in Sport Business Management and joined the Institute of Sport and Exercise Science in November 2015. Paul has considerable experience within the higher education sector having previously been course leader for Sport MSc programmes at Northumbria University, and before that at the University of Chester. His PhD thesis, from the University of Manchester, focused upon strategic marketing practices of small and medium-sized businesses in the leisure industry.

    Prior to embarking on a career in academia, Paul was employed by several sport, leisure and hospitality companies, most notably working as an Assistant Manager with a leading private sector entertainment company. 

  • Jaime_Guinan

    Jaime Guinan

    Jaime has been a member of the ISES team since 2005 teaching on various HND programmes.  She has been working in education for the past 12 years at Birmingham Metropolitan College undertaking the role of HND Sports Coaching course leader for the last 5 years.  Developing extensive knowledge of HND programmes through leading, teaching and externally examining these programmes for a number of years.

    Jaime is currently involved in the working project group Women in Sport and Exercise (@UoWWISE) to advocate gender equity in all areas of the sport and exercise domain. This will lead into personal research practice investigating the underrepresentation of women in sport in particular football.

  • Mandy_Newbold

    Mandy Newbold

    Mandy joined the University following 20 years work within the Sports Development industry. Mandy has supported initiatives for disabled people, youth groups, schools, sports clubs and Local Authorities and has worked for the national sports charity, the Youth Sport Trust (1997-2006), where she became one of their National Programme Managers overseeing the early years and primary TOP programmes.

    A part-time lecturer, she supports the Sport Development and Sport Business Management modules, as well as being an active Tutor and National Faculty Trainer for the Youth Sport Trust and Sport England. She also works at major national events including the National Talent Camp for young coaches, and the Talent Inspiration Programme for Young Team Managers as part of the Level 4 Sainsbury’s School Games.  Mandy is a full member of the Association for Physical Education and the European Sport Development Network.

  • Alex_Radu

    Alexandru Radu

    Alexandru Radu joined the Institute of Sport and Exercise Science in May 2010 after lecturing at Northumbria University, where he gained an MSc in Sport Management UK/European and the APT Award (Applauding and Promoting Teaching). Alex is currently the Head Coach of Wales U18 Men National Team and the Assistant Coach of Worcester Wolves. The books titled “Basketball: A Guide to Skills, Techniques and Tactics” and “Basketball Coaching. Putting Theory into Practice” are two of his key publications.



Where could it take you?


The course provides a sound basis for careers in sports facility management, events management, sports development, health promotion, the fitness industry, outreach work, marketing, sports research and sports entrepreneurship.

It is also an ideal base for postgraduate study.

  • dean-cueson-bmx-rider

    Case study

    Dean Cueson - Freestyle BMX Rider

    Freestyle BMX is an activity that many people associate with young people and free leisure time spent in parks. Few people know that this sport has been included in the programme of the Summer Olympic Games in Tokyo in 2020. For Dean Cueson, a 25 year old from Birmingham, freestyle BMX is a way of life. It is “the perfect way to express your personality” as Dean says.

    The University of Worcester Year 2 student (currently enrolled onto the Sport Business Management programme) started to be involved since he was 11 years old as he says: “I have been hooked on freestyle BMX since I was eleven years old. Being exposed to what was possible on a bicycle from watching VHS videos/looking at magazines really provided me with an imagination of what can be done on a bike. Luckily for me around the same period of getting into BMX, an indoor action sports facility opened in Birmingham (my home city). This allowed my riding to develop into my own unique style. By the age of thirteen I gained sponsorship by Vans Apparel/Shoes and entered/won amateur contests. This motivated me to push my riding even further”.

    Soon afterwards, riding BMX bikes became more serious and Dean was travelling all around Europe and competing at an elite level despite being 16 only. He remembers that at the age of 18 he was competing in some of the biggest contests in the USA (such as Dew Tour, Vans Invitational). “Within the past nine years, I have won many National/ European contests, and been sponsored by various action sports companies (Vans, Oakley, Haro Bikes) who have allowed me to travel the world and experience life as a professional BMX athlete. I have worked on Red Bull video projects, sponsor video projects, TV shows/ adverts, concerts in China, and even shows on the beaches of Dubai” – Dean added.

    At the moment, Dean is keen to combine his love and involvement in a pro sport with education and with the academic world: “Studying a sports business management degree at the University of Worcester, I am hoping to connect my past experiences as an athlete with academic knowledge of the sporting industry. This will hopefully help me gain a career in the sporting sector/ action sports industry, and to ensure other people are as passionate about their sports as I am with BMX”.

    As for the future, Dean has set ambitious targets for himself: “I am still riding as much as ever, pushing my riding in new different ways and keeping it fun. Yet, freestyle BMX is heading to the 2020 Olympics, so that is a future goal of mine too”.

    (Photo credit: Predrag Vuckovic).

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How much will it cost?

Full-time tuition fees

UK and EU students

The standard tuition fee for full-time UK and EU students registering in the academic year 2019/20 will be £9,250 per year.

For more details, please visit our course fees page.

International students

The standard tuition fee for full-time international (non-EU) students registering in the academic year 2019/20 will be £12,400 per year.

For more details, please visit our course fees page.

Part-time tuition fees

UK and EU students

The standard tuition fees for part-time UK and EU students registering on this course in the academic year 2019/20 will be £1,156 per 15-credit module, £1,542 per 20 credit module and £2,313 per 30-credit module.

For more details, please visit our course fees page.

Additional costs

Every course has day-to-day costs for basic books, stationery, printing and photocopying. The amounts vary between courses.

If your course offers a placement opportunity, you may need to pay for a Disclosure & Barring Service (DBS) check.

All Physical Education and Sports Coaching students are expected to wear School of Sport and Exercise Science branded sports kit. This includes a polo top, t-shirt and a hooded sweatshirt and costs approximately £85.


Finding the right accommodation is paramount to your university experience, and our welcoming student communities are great places to live and study.

We have over 1,000 rooms across our halls of residence. With rooms to suit every budget and need, from our 'Traditional Hall' at £102 per week to 'En-suite Extra' at £165 per week (2019/20 prices).

For full details visit our accommodation page


How do you apply?

Applying through UCAS

Sports Business Management BA (Hons) CN62 BSc/SBM

UCAS is the central organisation through which applications are processed for entry onto full-time undergraduate courses in Higher Education in the UK.

Read our How to apply pages for more information on applying and to find out what happens to your application.



Apply now via UCAS

Get in touch

If you have any questions, please get in touch. We're here to help you every step of the way.

Admissions Office

01905 855111