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What makes Sport Business Management at Worcester special?

From the high-rolling glamour of the Premier League to the rapid expansion in sports tourism, sport is one of the most dynamic and exciting growth industries in the world. Graduates who combine a passion for sport with expertise in finance, business and management are in an ideal position to shape this brave new world.

At Worcester, our entrepreneurial culture will give you the confidence to be creative, innovative and successful, helping your work stand out from the crowd.

Key features

  • Excellent industry links, including Worcester Warriors Rugby Club, Worcestershire County Cricket, and Worcester Wolves basketball
  • Professional placements build confidence, experience and life skills
  • Top-flight facilities including the University Arena host international elite sports events, providing further work experience opportunities
  • Opportunities to win funds to support new sport enterprises
  • Develop specialisms in areas such as event planning and marketing

Entry requirements

What qualifications will you need?


UCAS tariff points

Entry requirements

112 UCAS Tariff points including GCSE English and Mathematics at Grade C/4 or above


Other information

A Disclosure and Barring Service (DBS, formerly CRB) may be required for some modules.

If you are an international student who does not have the relevant entry requirements for direct entry onto this course, our pathway courses at University of Worcester International College could be the right option for you and enable you to still graduate with this degree. To find out more visit the Sport and Exercise Science pathway page.

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Our open days are the perfect way to find out.

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Course content

What will you study?

Here is an overview of current modules available on this course. Regular updates may mean that exact module titles may differ.

Year 1


  • Foundations of Sport Management
  • Business Viability: Financial and Economic Perspectives
  • Sport Risk Management
  • PR and Promotion in Sport


  • Sport Tourism and Event Management
  • Foundations of Cricket Development
  • Introduction to Socio-Cultural Issues in Sport
  • Personal Growth and Team Building Through Outdoor Adventurous Activities
  • Optional modules offered by the Language Centre

Year 2


  • Sport Operational Management
  • Sport Business Professional Placement
  • The Research Process
  • Sport Consumers


  • Sport Event Operations
  • Sponsorship and Fundraising
  • Financial and Management Accounting
  • Optional modules offered by the Language Centre

Year 3


  • Independent Study
  • The Sports Entrepreneur
  • Sport Strategy in Action
  • Management and Leadership in Sport
  • Strategic Sport Marketing                 



  • Strategic Event Management
  • Socio-cultural critique of Global and Olympic Sport
  • Contemporary Issues in Sport
  • International Sport Development and Volunteering
  • Strategic Financial Management

Deciding to study Sport Business Management BA (Hons) was the smartest academic decision I have made to date. I couldn't recommend it highly enough to anyone who is seeking a prosperous and successful career within sports business.

Sean Walsh, Graduating in 2015 with first class honours

Teaching and Assessment

How will you be taught?

The University places emphasis on enabling students to develop the independent learning capabilities that will equip you for lifelong learning and future employment, as well as academic achievement.  A mixture of independent study, teaching and academic support through the personal academic tutoring system enables you to reflect on progress and build up a profile of skills, achievements and experiences that will enable you to flourish and be successful.


You are taught through a combination of seminars, interactive lectures, tutorial groups and learning sets alongside various digital technologies such as blackboard, twitter and you tube.

In addition, meetings with personal academic tutors (PATs) are scheduled on at least 4 occasions in the first year and three occasions in each of the other years of a course.  The Sport Business Management course supports your PAT sessions throughout your 3-years with a personal academic journal which you receive within induction week and you also have access to other resources within your year group blackboard page.

You have an opportunity to engage in a number of modules where scenario and case study approach are utilised to contextualise theory and practice and students are encouraged to engage through discussion and group work.  This interactive approach encourages an applied approach from theory to practical ‘real-world’ application which enhance academic and employability skills.


Contact time

In a typical week you will have around 12 – 16 contact hours of teaching.  The precise contact hours will depend on the optional modules selected and in the final year you will normally have slightly less contact time in order to do more independent study.

Typically class contact time will be structured around:

  • 3 or 4 hours of interactive lecture/seminar    

Independent self-study

In addition to the contact time, you are expected to undertake around 24-48 hours of personal self-study per week.  Typically, this will involve:

  • Completing specific module related directed study tasks
  • Engaging with online activities (e.g. twitter)
  • Topic reading and research
  • Working on individual and group projects
  • Preparing for assignments and learning experiences
  • Reflection and evaluation
  • Revision of class notes and engaging with blackboard  

Independent learning is supported by a range of excellent learning facilities, including the Hive and library resources, the virtual learning environment, and extensive electronic learning resources.


The course provides opportunities to test understanding and learning informally through the completion of practice or ‘formative’ assignments.  Each module has one or more formal or ‘summative’ assessments which are graded and count towards the overall module grade.

  • Assessment methods include:  
  • Exams and Essays
  • Formal Group, Paired or Individual Presentations
  • Project work
  • Student led seminar discussions
  • Reports
  • Infographics and marketing campaigns
  • Research Proposals

The precise assessment requirements for an individual student in an academic year will vary according to the mandatory and optional modules taken, but a typical formal summative assessment pattern for each year of the course is:

Year 1

  • Written work (e.g. essay, report)
  • Exams
  • Presentations (e.g. Groups & pairs)
  • Seminar discussion  

Year 2

  • Written work (e.g. essay, report)
  • In-class test
  • Presentations (Group & individual)
  • Research Proposal  

Year 3

  • Written work (e.g. report, business plan)
  • Student led seminar presentation
  • Independent Study    


You will receive feedback on practice assessments and on formal assessments undertaken by coursework. Feedback on examination performance is available upon request from the module leader. Feedback is intended to support learning and you are encouraged to discuss it with personal academic tutors and module tutors as appropriate.

We aim to provide you with feedback on formal course work assessments within 20 working days of hand-in.

Meet the team


You will be taught by a teaching team whose expertise and knowledge are closely matched to the content of the modules on the course. The team includes academics as well as guest speakers.



Teaching is informed by the research and consultancy, and the majority of course lecturers have a higher education teaching qualification or are Fellows of the Higher Education Academy.



  • Gill_Renfree(1)

    Gill Renfree

    Gill Renfree began working in sport at the University of Edinburgh developing and organising exercise programmes, workshops and courses for all ages and consumers, working in partnership with a very active Student Union and their Performance sport programme.  Since moving to Worcester and completing an MSc in Sport Management began teaching and now focuses on subject areas of sport tourism, events and sport marketing.  

    Gill has been Course Leader for Sport Business Management since Jan 2015 and is also the head for the PR, Recruitment and Promotion group for the Women in Sport and Exercise (@UoWWISE) initiative which aims to advocate gender equity in all areas of the sport and exercise domain.  In 2016 she was shortlisted as Outstanding Lecturer and nominated as Best Academic Tutor in the Student Choice Awards.

  • Paul_Blakey(2)

    Paul Blakey

    Paul is Senior Lecturer in Sport Business Management and joined the Institute of Sport and Exercise Science in November 2015. Paul has considerable experience within the higher education sector having previously been course leader for Sport MSc programmes at Northumbria University, and before that at the University of Chester. His PhD thesis, from the University of Manchester, focused upon strategic marketing practices of small and medium-sized businesses in the leisure industry.

    Prior to embarking on a career in academia, Paul was employed by several sport, leisure and hospitality companies, most notably working as an Assistant Manager with a leading private sector entertainment company. 


Where could it take you?


The course provides a sound basis for careers in sports facility management, events management, sports development, health promotion, the fitness industry, outreach work, marketing, sports research and sports entrepreneurship.

It is also an ideal base for postgraduate study.


Request or download a prospectus

Request now


How much will it cost?

Full-time tuition fees

UK and EU students

The standard tuition fee for full-time UK and EU students registering in the academic year 2018/19 will be £9,250 per year.

For more details, please visit our course fees page.

International students

The standard tuition fee for full-time international (non-EU) students registering in the academic year 2018/19 will be £12,100 per year.

For more details, please visit our course fees page.

Part-time tuition fees

UK and EU students

The standard tuition fees for part-time UK and EU students registering on this course in the academic year 2018/19 will be £1,156 per 15-credit module, £1,542 per 20 credit module and £2,313 per 30-credit module.

For more details, please visit our course fees page.

Additional costs

Every course has day-to-day costs for basic books, stationery, printing and photocopying. The amounts vary between courses. In addition, you will need to cover the cost of travelling to and from approved workplaces and placements in order to meet the requirement that you spend no fewer than 600 hours in practice over the duration of the course.


Finding the right accommodation is paramount to your university experience, and our welcoming student communities are great places to live and study.

We have over 1,000 rooms across our halls of residence. With rooms to suit every budget and need, from our 'Traditional Hall' at £98 per week to 'En-suite Extra' at £159 per week.

For full details visit our accommodation page.


How do you apply?

Applying through UCAS

Sports Business Management BA (Hons) CN62 BSc/SBM

UCAS is the central organisation through which applications are processed for entry onto full-time undergraduate courses in Higher Education in the UK.

Read our How to apply pages for more information on applying and to find out what happens to your application.



Apply now via UCAS

Get in touch

If you have any questions, please get in touch. We're here to help you every step of the way.

Admissions Office

01905 855111