Graphic Design, Advertising & Marketing draws upon three distinctive yet complementary disciplines and the teaching reflects this. Across the course you will experience a variety of practical and theoretical methods including; studio practice, interactive workshops, lectures, seminars, live briefs & internships.
Studio Practice and Interactive Workshops will equip you with all the practical skills you need from a creative perspective. Lectures and Seminars will equip you with all the theoretical skills needed from an academic perspective. Live Briefs allow for an agency style group project, bringing both creative and theoretical application together in multi-disciplinary teams.
You will be allocated a Personal Academic Tutor who will be accessible to you throughout your time here via a number of scheduled groups and individual sessions, scheduled on at least four occasions in the first year and three occasions in each of the other years of the course, plus additional private meetings for help and advice should you need it.
The emphasis is on enabling you to develop all the independent learning capabilities that will equip you for lifelong learning and future employment, as well as the academic achievement.
A mixture of independent study, teaching and academic support from Student Services and Library Services as well as the personal academic tutoring system enables you to reflect on progress and build up a profile of skills, achievements and experiences that will help you towards your goals.