Marketing, Advertising & Public Relations BA (Hons)

Our Marketing, Advertising and Public Relations BA (Hons) course has been written to provide a multidisciplinary perspective on marketing communications from both the client and agency perspectives.

You will explore strategic and operational aspects of marketing, advertising, public relations and branding, learning within the vocational environment of a thriving multidisciplinary Business School which has extensive international links. The degree will enable you to become an excellent communicator, problem solver, decision maker and team worker, as well as developing skills in creative thinking, time management, personal initiative, self-reliance, organisation, and reflective thinking.

Your degree will help you develop the skills that will help you to ‘make it’ in a competitive and popular industry, equipping you with essential skills, such as the ability to write communications campaign strategies, to organise events, to draw up briefs for advertising campaigns or corporate websites and to write a media release.

You will also have the opportunity to take a paid placement year during your degree, so that you can gain valuable insights into the real world of work You can add further value to your CV by spending a study semester overseas at one of our partner universities in the USA, Canada, Australia, New Zealand or Europe.

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Course content
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Earn as you learn
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UCAS code

UCAS is the central organisation through which applications are processed for entry onto full-time undergraduate courses in Higher Education in the UK.

Marketing, Advertising & Public Relations BA (Hons) (Single Honours) P5F BA/MAPR
This course prepares you for an exciting career on either the client or agency side of the marketing communications industry. It is recognised by the Chartered Institute of Public Relations (CIPR), confirming that course content has been assessed to provide relevant skills and knowledge development towards a career in public relations or communications.

It is also possible to study this degree in combination with other courses. For the latest information, check the UCAS website at www.ucas.com

Study options

Single Honours or Joint Honours.

The Marketing, Advertising & Public Relations BA (Hons) course is available to study as a 3-year full-time or 4-year sandwich course, with the opportunity to take part in a work placement year.

Get in touch

John Gardener
Admissions Tutor
01905 855357
j.gardener@worc.ac.uk

Helen Shaw
Course Leader
01905 542125
h.shaw@worc.ac.uk

For course specific information, such as module content, please contact the course leader.

Admissions Office
01905 855111
admissions@worc.ac.uk

280 UCAS Tariff points and Grade C in GCSE English and Mathematics

Modules

Year 1
The Business Professional
Marketing Concepts
Financial Concepts
Management Concepts
Economic Concepts
Two modules of your choice

Year 2
Business Ethics
Customer Behaviour
Advertising & the Mind of the Consumer
Public Relations Practice
Marketing Communications Development
Interactive Marketing
Advertising Management
Public Relations and Campaigning

Optional 1 year business placement between years 2 and 3

Year 3
Enhancing Organisations & Employability
Contemporary Issues in Marketing
Public Relations and Society
Global Business Strategy
Contemporary Marketing Strategy
Selling the Prime Minister
Advertising Campaign Strategy (over two semesters)

See the module diagram

Assessment

Typically lectures in Worcester Business School are two or three hours long. During this time, you will experience a range of learning activities intended to stimulate you and enable you to learn effectively.

Lectures usually begin with a classroom lesson that lasts around 45 minutes, introducing the underpinning concepts of a topic. You will be expected to participate here – by offering your opinion, by using an Electronic Voting System or by interrupting when you wish to challenge what the lecturer is suggesting.

After the introductory lecture you will often be split into small seminar groups during which you will work individually or with two or three other students on case studies which will enable you to explore the subject in greater depth. We believe that collaborative learning with your fellow students is very important.

Between lectures you will carry out further study - we adopt an ‘open door’ policy and you will be encouraged to seek the help of lecturers. Most class materials will uploaded to Blackboard (our VLE) before sessions and these materials can be downloaded at University or from anywhere with an internet connection. Many modules have set up on-line discussion facilities to enable you to collaborate with other students between sessions.

Academic department

Worcester Business School

“We champion an imaginative ethos that combines sound business principles with instinctive commercial drive. Our students ranked us in the top 5% of universities for ‘personal development’.”
Mark Richardson, Head of Worcester Business School

Employability

You will be able to select from a wide range of sectors in which to work, including accounting, banking, insurance, human resources, operations management, marketing, advertising, retail, distribution, sales, and leisure. You are likely to work initially as a trainee manager in a large organisation, or perhaps as a junior manager in a smaller one before moving on to more senior management positions.

Alternatively you may wish to establish your own business or continue with further study, such as an MBA or MSc in Management/International Management.

Work Experience

Many modules in the programme enable students to relate their learning to less formal work experience through part-time, holiday or voluntary work. Many companies offer summer or other short-term placements. These can be an excellent way of building up a network of contacts and getting experience of exciting projects. Worcester Business School advertises short-term vacancies on its intranet. Recent opportunities have included summer internships with Vodafone and Macmillan, and many other national and local vacancies.

Work Placement

The Single Honours BA (Hons) degree includes a paid optional placement year so students can earn as they learn and add full time work experience to their CV. This adds real value to the qualification and helps students to gain an advantage in the graduate job market by developing valuable skills in areas like communication, time and project management, problem solving and team working. Students can spend their placement year at an organisation of their choice, anywhere in the UK. Worcester Business School has strong links with local businesses and many of our students take up placements in the locality with a large number of well-known organisations. Placement opportunities are available in all business sectors, including marketing, advertising, PR, HR, business management, finance and economics. Examples of employers who have previously offered placements include IBM, Marks and Spencer, Intel, The House of Commons, NHS, Waitrose, Worcester Bosch and many others.

Course structure

Download our module diagrams document to view our course structures in detail. Click on the links in the contents to view a specific course, or browse the complete document for information on all our pathways.