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Marketing, Advertising and Public Relations BA (Hons)

What makes Marketing, Advertising & Public Relations at Worcester special?

Equip yourself for a challenging career in the fast-paced and fast-growth marketing communications industry. 

You’ll learn from our team of specialist academic staff and marketing communications professionals and be supported by regular career coaching, You’ll actively engage with the Chartered Institute of Marketing (CIM) and the Chartered Institute of Public Relations (CIPR) as you position yourself to enter this highly creative sector.

With its strong focus on innovation, creativity and contemporary issues, (such as digital communications, social media, instant gratification and globalisation), this highly-specialised degree will signal that you are creative, focused and commercially-driven.  You will be able to demonstrate your marketing communications expertise alongside the skills most valued by employers.  You will gain ‘real-world’ experience through working on communications campaigns for commercial clients through our Media Lab.

Our range of fun extra-curricular activities, such as sport clubs, societies, cultural visits and the student social scene further add to your university experience and personal development.

Key features

  • Enhance your employability through internships, consultancy projects, a one-year paid placement and integrated coaching from experienced business leaders
  • Gain experience of working on digital marketing campaigns and developing websites for commercial clients through the Business School’s Media Lab
  • Experience international cultures and develop a global mind-set through options to work and study abroad
  • Work with academics and marketing communications professionals who have extensive experience of management, consultancy or running their own business
  • Gain Associate Membership of the Chartered Management Institute and accreditation through the Chartered Institute of Marketing and Chartered Institute of Public Relations
  • Engage with the latest thinking through a research project supported by a member of our Customer Interactions Research Group
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Business at Worcester is changing

This course is part of our new Business portfolio launching in September 2018.

 

If you are interested in joining us to study Business in 2017, please see our 2017 course portfolio.

Entry requirements

What qualifications will you need?

112

UCAS tariff points

Entry requirements

112 UCAS tariff points

 

Other information

If you have any questions about entry requirements, please contact the Admissions Office on 01905 855111 or email admissions@worc.ac.uk for advice.

Further information about the UCAS Tariff can be obtained from http://www.ucas.com   

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Course content

What will you study?

Here is an overview of current modules available on this course. Regular updates may mean that exact module titles may differ.

  • Ashley_Kearns_-_Worcester_Wolves(1)

    Case study

    CONTINUING EMPLOYMENT IN FINAL YEAR OF STUDY - Ashley Kearns

    Ashley Kearns at Worcester Wolves - Ashley’s placement job as Outreach, Engagement & Marketing Office at Worcester Wolves led to a contract to continue working whilst studying his final year at university.

  • Case study

    STUDENT VIEW - Dina Tomas

    "Enrolling on the course was one of my best decisions ever. I enjoy its interactivity in and out of the lecture theatre. Bringing world-renowned speakers, such as Robert Leaf, and visiting the headquarters of media giants, such as BBC, adds even more value to the course. The CIPR accreditation gave me the opportunity to become a Student Representative - a valuable experience that enhanced my employability in a variety of ways and provided access to many networking events. Thanks to everything that I have learnt here, I managed to make a dream of mine come true and gain work experience as PR Assistant for Global Publicity, an award-winning PR agency, at EXIT music festival, one of Europe’s biggest festivals.”

     

     

  • Olivia_Bullough__-_Park_Plaza_Westminster(1)

    Case study

    PLACEMENT STORY - Olivia Bullough

    Olivia Bullough at Park Plaza Westminster Bridge - Olivia’ describes the experience she has gained during her placement as ‘phenomenal’ and one that will help her prepare for future jobs, but it also included a lot of fun.

     

     

  • samantha-harris-volkswagen

    Case study

    PLACEMENT STORY - Samantha Harris

    Samantha Harris at Volkswagen Commercial Vehicles - As a Marketing Communications Assistant, Samantha’s placement involved her in digital and press advertising, photo and video shoots, social media, retailer-facing websites; creating product collateral, corporate identity management, internal communications and POS management. She even received receiving achievement ‘cheques’ from this major brand in recognition of her work.

     

     

  • Case study

    GRADUATE JOB - Lauren Whiles

    Lauren Whiles at C2B2 – Lauren’s placement led to a job as a Marketing Assistant with leading computer software firm C2B2 as she neared the end of her degree

Year 1

Mandatory

  • Business Viability: Financial and Economic Perspectives
  • Marketing and Management Perspectives
  • Creative Communications: Ideas and Impacts

Optional

  • Business Challenge
  • Business Law
  • Quantitative Methods for Accounting and Finance
  • Web and E-business
  • Introduction to Information Systems
  • Optional modules offered by the Language Centre  

Year 2

Mandatory

  • Contemporary Marketing Communications
  • Advertising: Influence and Persuasion
  • Public Relations and Campaigning           

Optional

  • The Internal Legal Landscape
  • Business Sustainability
  • Creative Problem Solving
  • Financial Markets, Trading and Investment
  • EU, Human Rights and the Legal Environment
  • Work Based Investigation
  • Commercial Law
  • Preparing for Placement
  • Leadership Principles and Practice
  • Micro and Macro Economics
  • Operations, Project and Risk Management 
  • Social Media
  • Customer Behaviour and Decision Making
  • Selling and Sales Management
  • Services Marketing
  • Financial and Management Accounting
  • Entrepreneurship and Small Business Management 
  • Taxation
  • Business Accounting Systems
  • Managing HR and Performance
  • Introduction to Information Systems
  • E-business
  • Optional modules offered by the Language Centre          

 

Optional placement year

You can choose to take a placement year and convert your degree to a 4-year sandwich degree with virtually all of our full-time Single Honours degrees in Business or Computing by taking a year in industry between your second and final years.

You will be able to apply to spend your placement year at an organisation of your choice, anywhere in the UK. Placement opportunities are available in all business sectors, including marketing, advertising, PR, HR, business management, finance, economics, programming and game design.

Visit our work placements page for more information.

Year 3

Mandatory

  • Strategic Marketing
  • Brand Management
  • Advertising Campaign
  • Spin Doctors, Lobbyists and Other Hidden Persuaders  

Optional

  • Managing Organisational Change
  • International Marketing
  • Services Marketing
  • Marketing for the Digital Age
  • Audit and Ethics

Teaching and Assessment

How will you be taught?

Teaching and Learning

The University places emphasis on enabling you to develop the independent learning capabilities that will equip you for lifelong learning and future employment, as well as academic achievement.  A mixture of independent study, teaching, academic support through integrated coaching and the personal academic tutoring system enables you to reflect on progress and build up a profile of skills, achievements and experiences that will enable you to flourish and be successful.

Accreditation

Worcester Business School courses and modules have been mapped to take advantage of professional body accreditations: see above for further details.

Teaching

You are taught through a combination of interactive lectures, seminars and individual/ small group project work with a strong emphasis on real-world scenarios and practical applications.

In addition, meetings with personal academic tutors will take place on a weekly basis within designated modules in the first and second years and on an individual needs basis in the final year of the course.

You have an opportunity to undertake a year-long placement in the third year of the course, supervised by a work-based mentor and a University tutor. 

You can also choose to study abroad in semester 2 of year 2 at one of our exchange partner universities in Australia, New Zealand, the United States, Canada and Europe.

Contact time

In a typical week you will have at least 12 hours of timetabled teaching in lectures, seminars and small-group work. In addition to this, you will spend your time sharing your ideas with your fellow students, taking part in extra-curricular learning activities, engaging with external employers and on independent self-study.

Independent self-study

In addition to the contact time, you are expected to undertake around 23 hours of personal self-study per week.  Typically, this will involve meeting with individual tutors to discuss progress and feedback, completing online activities, reading journal articles and books, working on individual and group projects, undertaking research in the library and online, preparing coursework assignments and presentations, and preparing for examinations.

Independent learning is supported by a range of excellent learning facilities, including the Hive and library resources, the virtual learning environment, and extensive electronic learning resources as well as our network of employers and entrepreneurs. 

Assessment

The precise assessment requirements in an academic year will vary according to the mandatory and optional modules taken by you, but we recognise that you like to know in advance how you will be assessed. With this in mind our assessment strategy has been designed so that: 

  • All modules have both formative and summative assessment elements. Formative assessment allows tutors and you as students to recognise strengths and weaknesses in learning and to address those issues immediately. Summative assessments are graded and count towards the overall module grade by evaluating your learning in a module or a component of a module and comparing it with a standard or benchmark
  • Typically 15 credit/ one semester modules will have one assessment item; 30 credit/ two semester modules will have 2-3 assessments
  • Across each individual year and cumulatively across all three years the concept of continuous assessment and/or building up expertise in different assessment types applies. This means a variety of assessments (such as reports, portfolios, presentations, essays and a final year research or consultancy project) will be encountered by you to suit different learning styles
  • There may be some specialisation by subject: e.g. exams are more common in Accounting and Finance and Economics modules because the professional bodies prefer this method of assessment for exemption/ accreditation purposes and many of our modules are linked to those bodies in order to obtain such exemption/ accreditation
  • We develop your employability skills by means of, for example, report writing, presentations, and the development of self-awareness and critical reflection in the tasks set

Feedback

You will receive feedback on practice assessments and on formal coursework assessments. Feedback on examination performance is available upon request from the module leader.

Feedback is intended to support learning by indicating how you can improve in future assignments and you are encouraged to discuss it with personal academic tutors and module tutors to help support your development. We always place you the student at the centre of the learning experience: for example, your written feedback will provide evidence of how you are enhancing your essential academic and employability skills.

Feedback on formal course work assessments is normally provided within 20 working days of hand-in.

Meet the team

You will be taught by a teaching team whose expertise and knowledge are closely matched to the content of the modules on the course.

The team includes senior academics, professional practitioners with industry experience and business leaders and employers.

Teaching is informed by the research and consultancy work carried out by staff and you can learn more about the staff by visiting our staff profiles.

Here are a few of the current members of the department who teach on this course:

  • Dr Richard Nicholls

    Richard’s main teaching and research interests focus on the management and marketing of services. His specialist areas include interaction between service customers; providing services for older consumers; and customer misbehaviour.

    Richard has extensive international experience and has taught at a number of European universities, including the European Business School in Frankfurt, Poznan University of Economics and Warsaw University.

  • roger-saunders-business-university-worcester

    Roger Saunders

    Roger Saunders has been a lecturer for 16 years teaching on a range of marketing and advertising modules. His specialist discipline area is in the use of metaphors in advertising. As well as numerous papers delivered to the Academy of Marketing he is also the author of a chapter on advertising in a specialist German wine marketing text. His current area of research interest is in teaching and learning, specifically the use of group work in both formative and summative contexts, as well as enhancing student engagement through innovations in teaching practice.

    Roger spent several years working in various different hotels before working for a telephone marketing company which was taken over by Reed Business Call, part of Reed Business Publishing, where he was promoted to Account Executive. After completing his Master’s degree Roger worked for six and a half years for an international training organisation, as a Sales & Marketing Consultant. During this time he worked with a number of major national and international organisations, including Standard Life, Safeway, Tetra Pak and Procter and Gamble.

    Roger is the Student Experience Tutor, StARs Coordinator and Joint Honours Coordinator.

  • tim-sellick

    Dr Tim Sellick

    Tim began the development of his sales and marketing expertise as the Director of a Direct Marketing agency where he worked for over a decade. He then moved into academia after completing his Post Graduate Certificate in Education (Post Compulsory Education) delivering programmes for Birmingham City University for Undergraduate, Post Graduate, and for professional participants. Tim then then joined Saïd Business School at the University of Oxford in 2009 to work in Executive Education.

    Since 2011 Tim has worked at Worcester Business School where he teaches Marketing Communications, Marketing Strategy, and Sales Management.

    Tim is a multi-award winning case writer and has authored a winning case in the EFMD’s Excellence in Practice Awards twice. Tim is a Fellow of the Chartered Institute of Marketing (and a Chartered Marketer), and a Fellow of the Higher Education Association Academy.

  • Dr Paulo Mora-Avila

    Paulo has an extensive international experience in the fields of Marketing, Advertising and PR, performing roles both in academic and practical levels.

    He holds an MBA from Royal Holloway University of London and a PhD in Marketing, Social Media and Consumer Behaviour with a focus on branding from the University of Birmingham.

    Paulo’s teaching experience include Lecturer in Marketing at Birkbeck University of London, Lecturer in Marketing Strategy at Hult Business School and Assistant to Lecturers in Marketing Management at Birmingham University. His teaching and research areas of interest include, consumer behaviour, brands, social media, digital marketing, corporate reputation, and cross-cultural and cross-generational marketing.

  • tao-chang-university-worcester-300

    Currently Tao teaches various modules to undergraduate and postgraduate students at at Worcester Business School, University of Worcester. In addition, he is deputy programme leader for Postgraduate programmes (MSc, Exec MBA, MA). He is also the China recruitment lead responsible for recruitment of overseas students in the Business School.

    Prior to his academic career, he worked as a market researcher promoting public services on behalf of local councils in the Greater Manchester area; projects included waste minimisation, regeneration and housing transfer. Tao enjoys exploring the world and understanding people from different cultural backgrounds. His favourite quotation is “Those who do nothing make no mistakes”!

Careers

Where could it take you?

  • Benefit from integrated career coaching throughout your course, where we will support you with preparation of your CV and interview technique
  • Develop the knowledge, skills and capabilities needed to make an immediate impact in your chosen organisation
  • Develop strategic insight in your chosen specialism so that you can deliver long term value for your chosen organisation
  • Gain professional body accreditation, exemptions and recognition
  • Create a portfolio of direct business experience through a one-year paid placement, internships, consultancy projects and company visits
  • Work on live client projects through the Business School’s Media Lab
  • Build your own business network
  • Learn a foreign language and experience international cultures through opportunities to work and study abroad
  • Develop your own business through the Business School’s Incubator
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Costs

How much will it cost?

Full-time tuition fees

UK and EU students

The standard tuition fee for full-time UK and EU students registering in 2017 will be £9,250.

For more details, please visit our course fees page.

International students

The standard tuition fee for full-time international (non-EU) students registering in 2017 will be £11,700 per year.

For more details, please visit our course fees page.

Part-time tuition fees

UK and EU students

The standard tuition fees for part-time UK and EU students registering on this course in 2017 will be £1,156 per 15-credit module, £1,542 per 20 credit module and £2,313 per 30-credit module.

For more details, please visit our course fees page.

Additional costs

Every course has day-to-day costs for basic books, stationery, printing and photocopying.  The amounts vary between courses.

If you decide to take up the optional placement year accommodation and travel costs may be incurred dependent on location of placement. As placements are paid by the employer at minimum wage plus these costs can be covered by the student’s wage. During this year you will pay 10% of normal academic fees to the University. You are provided with a placement tutor, and have access to the advice of the full placement team, as well as all University student support and services.

There are also occasional trips which may require you to incur travel costs.

Accommodation

Finding the right accommodation is paramount to your university experience, and our welcoming student communities are great places to live and study.

We have over 1,000 rooms across our halls, 358 of which were new in 2009. We offer halls of residence to suit every budget and need, from our 'Traditional Hall' at £94 per week to the £153 per week 'En-suite Extra'.

For full details visit our accommodation page.

Apply

How do you apply?

Applying through UCAS

Marketing, Advertising & Public Relations BA (Hons) (Single Honours): NP5F
Marketing, Advertising & Public Relations (Placement Year) 4 Yr: N5P2

 

UCAS is the central organisation through which applications are processed for entry onto full-time undergraduate courses in Higher Education in the UK.

 

Read our How to apply pages for more information on applying and to find out what happens to your application.

UCAS CODE:

NP5F or N5P2

Apply now via UCAS

Get in touch

If you have any questions, please get in touch. We're here to help you every step of the way.

Admissions office

01905 855111
admissions@worc.ac.uk  

Admissions tutor

John Gardener
01905 85 5357
j.gardener@worc.ac.uk