Robin Bell

Robin Bell

Teaching fellow in management

Worcester Business School

Contact Details

email: r.bell@worc.ac.uk

tel: 01905 542228

Robin joined the Worcester Business School in 2011. He comes from an academic background of Business Administration, Marketing, Political Economy and International Relations. His current research combines these disciplines to look at SME internationalization and the role of entrepreneurship and state support in the Chinese economy. He has recently spent time in China lecturing in several provinces whilst collecting data. His professional and industry experience most recently includes working for Orange PCS and Next PLC and involvement in politics.

Teaching & Research

Research Interests

His current research is focused on the internationalization of SMEs from emerging markets and the role of entrepreneurship in mitigating export barriers.
He is also currently looking at the role of entrepreneurial attitude orientation in the field of education.

Teaching

Current teaching includes:
Small Business Management
Organizational Development
Research Methods
Market Profile
Brand Management and Corporate Identity
Interactive Marketing

Professional Bodies

Chinese Economic Association (CEA)

Publications

Qualifications

BA (Hons) First Class
MSc. International Relations
MSc. Research Methods and Philosophy