Senior Lecturer in Media and Culture
Institute of Humanities
tel: 01905 54 2366
Barbara Mitra is Subject Leader for Media & Cultural Studies. She has varied teaching and research interests and has published on issues relating to television, gender, advertising and children, and also on the use of technology in learning and teaching. She is also interested in employability, ethnography, and race and gender in the media. Her doctoral thesis focused on advertising in India, whilst her current research addresses Facebook and new media in relation to gender, identity and language. She has also researched the impact of TV advertising on children.
Barbara's teaching includes the specialist modules Television Times and Gender and Popular Culture. She has spoken on local radio and in local schools on issues related to gender and body image, Facebook and television advertising and children. She has also made a number of films on various academic topics.
- Teaching & Research
Teaching & Research
Barbara is a University Teaching Fellow (awarded 2011)
Fellow of the Higher Education Academy (Awarded 2014)
Student Led Teaching Award Recipient (2015)
Nominated for Outstanding Lecturer (2016)
Specialist Teaching Areas
Gender, television, children and media, advertising, race and ethnicity, new media, teaching and learning , e-learning
Specialist Research Areas
Gender, advertising and children, television, television in India
- Professional Bodies
Feminist and Women’s Studies Association
Media, Communications and Cultural Studies Association (MeCCSA)
European Communication Research and Education Association
Mitra, B.M. and Golz, P. (2016) Exploring Intrinsic Gender Identity Using Second Life. Journal for Virtual Worlds Research Vol. 9(2), pp. 1-17.
Mitra, B., M. (2015) Catalogues, Advertising, Gender and the future In B.M. Mitra and R.E. Johnson (Eds.) Gender Construction in Kays Catalogues: 1920 to the New Millennium, Cambridge, Cambridge Academic Ltd.
Mitra, B., M. and Johnson, Rachel, E. (2015) Gender Construction in Kays Catalogues: 1920 to the New Millennium, Cambridge, Cambridge Academic Ltd.
Mitra, B., Webb, M. & Wolfe, C. (2014) 'Audience responses to the physical appearance of television newsreaders' Participations, Journal of Audience and Reception Studies, Vol. 11(2), pp.45-57.
Click here for link to Journal article
Mirza, M and Mitra, B (2013) ‘Curriculum 2013: Two Subject Leaders Reflect on the Process’ University of Worcester Teaching and Learning Journal Issue 8, pp.57-62.
Wolfe, C and Mitra, B (2012) ‘Newsreaders as Eye Candy’ Journal of the Association for Journalism Education. Vol. 1(1), pp 92-99 (available at http://journalism-education.org/2012/04/newsreaders-as-eye-candy/)
Mitra, B & Lewin-Jones, J (2012) 'Colin won't drink out of a pink cup' in Karen Ross (ed), Blackwell Handbook of Gender, Sexualities and the Media, Oxford, Wiley-Blackwell, pp 383-400
Lewin-Jones, J. & Mitra, B. (2011) ‘ Gender Roles in children's Television Commericals’ in K. Safford, M.Stacey & R. Hancock (eds.) Small-scale Research in primary schools. A reader for learning and Professional Development / Oxon: Routledge.( reprinted and abridged from Mitra & Lewin-Jones 2009)
Mitra, B Lewin-Jones, J Barrett, H & Williamson, S (2010) ‘The use of video to enable deep learning’ Research in post-compulsory education Issue 15(4) pp 405-414
Mitra, B. & Lewin-Jones, J. (2010) 'Children and Gender Identity in Television Commercials' Worcester Papers in English and Cultural Studies, Spring, Issue 8 pp 71-83
Barrett, H, Lewin-Jones, J, Mitra., B & Williamson, S (2009) 'Evaluating the Use of Video in Learning and Teaching:the Blended Learning Research Project' Worcester Journal of Learning and Teaching, Issue 2
Lewin Jones, J and Mitra, B (2009) 'Gender Roles in Television Commercials and Primary School Children in the UK' Journal of Children and Media Volume 3(1) pp 35-50
Mitra, B (2005) 'The Influence of Television Commercials on Clothing in India' Worcester Papers in English and Cultural Studies October(3), University of Worcester
Milbourne, P, Mitra, B, and Winter, M (2001) ‘Agriculture and Rural Society: Complementarities and Conflicts Between Farming and Incomers to the Countryside in England and Wales’. Cheltenham Countryside and Community Research Unit Report to MAFF
- External Responsibilities
External Examiner, BA (Hons) Communication, Media and Culture, Oxford Brookes University, 2008-2012
Barbara helps organise Café Philosophique at which philosophical ideas are discussed in the informal, friendly setting of the Fold in Bransford. If you are interested in finding out more about this, please contact Barbara by email.
Barbara is also on the organising committee for Woo Feminista (a feminist group in Worcester) which organises Feminist Cafés and other events. If you are interested in finding out more about this, please contact Barbara by email