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What makes Graphic Design at Worcester special?

Our broad-ranging Graphic Design course puts theory into practice, with live briefs for genuine clients from design and advertising consultancies, publishing organisations, local industries, sustainable design clients and national brands. The programme will give you exposure to commercial and professional situations as your academic knowledge and practical abilities grow.

Digital designers are the gatekeepers of visual communication. Thanks to the smartphone, the entire internet now fits inside our pocket. In the digital age, there is a greater need than ever for eye-catching graphics and inspirational messages that stands out from the crowd.

From a single printed advert to the complex visual language of a major company's brand, you can create compelling stories in visual language. Our course will provide you with the skills needed to create these compelling visual stories, as you pursue a design career.

There are regular visits to museums and exhibitions in London, Bristol and live brief related day visits and workshops too. There is also an annual opportunity to take part in a visit to a destination in mainland Europe.



Key features

  • 100% overall student satisfaction in the National Student Survey 2019
  • Extensive industry links, including live professional briefs run in collaboration with major organisations, expert guest lecturers and our own commercially experienced staff team
  • Showcase your talent with our final year Degree Show. A prestigious private view opens the exhibition, your chance to share your work with top industry professionals
  • 94% of students within work or further study six months after graduation
  • Diverse future career possibilities, including digital design, children's publishing, web design, sustainable packaging and print design, arts and media administration, or as self-employed designers
  • Develop your design skills further while working on ‘live’ briefs for real industrial clients from both regional businesses, design & advertising consultancies and national brands

University of the Year - Finalist 2020

We're proud to have been shortlisted for the prestigious Times Higher Education University of the Year for the second year running.

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"The entire course staff have been nothing but supportive over the last three years, while encouraging and developing creative skills with all students."

Martin Price, Graphic Design BA graduate.

Entry requirements

What qualifications will you need?

UCAS tariff points

Entry requirements

104 UCAS tariff points (for example, BCC at A Level)

Other information

If you have any questions about entry requirements, please contact the Admissions Office on 01905 855111 or email for advice.

Further information about the UCAS Tariff can be obtained from

If you are an international student who does not have the relevant entry requirements for direct entry onto this course, our pathway courses at University of Worcester International College could be the right option for you and enable you to still graduate with this degree. To find out more visit the Art and Design & Creative Media pathway page.

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Course content

What will you study?

Our courses are informed by research and current developments in the discipline and feedback from students, external examiners and employers. Modules do therefore change periodically in the interests of keeping the course relevant and reflecting best practice. The most up-to-date information will be available to you once you have accepted a place and registered for the course. If there are insufficient numbers of students interested in an optional module, this might not be offered, but we will advise you as soon as possible and help you choose an alternative. 

Year 1


  • Multimedia in Context
  • Creative Digital Imagine and Typography
  • Design: Skills and Theory
  • Concept Visualisation


Year 2


  • Graphic Design for Internet and Multimedia
  • Graphic Design for Print


  • Children’s Book Design
  • Available Light Photography
  • Motion Graphics
  • Editorial and Advertising Illustration
  • Optional language modules


Year 3


  • Design Awards & Exhibition
  • Pressure Projects


  • Green Design
  • Major Project
  • Live Brief
  • Industry Collaboration
  • Documentary Photography
  • Authorial Practice


I loved how broad the course was - I could pick from a wide range of modules to suit my interests. The lecturers were all so enthusiastic it was impossible not to enjoy the course.

Stephen Hall, Graphic Design & Multimedia student

Teaching and assessment

How will you be taught?

The University places emphasis on enabling students to develop the independent learning capabilities that will equip you for lifelong learning and future employment, as well as academic achievement. A mixture of independent study, teaching and academic support through the personal academic tutoring system enables you to reflect on progress and build up a profile of skills, achievements and experiences that will enable you to flourish and be successful.

A big focus within the course is to make sure our students are experienced not only in an academic sense, but also practically through 'live' briefs with real clients and wants. Students will most likely encounter more 'live' briefs from year 2 onwards and will definitely be expected to have had some of these experiences by the close of year 3.'Live' briefs (where students normally only take design outputs to 'working prototype' level only) run in parallel with your academic learning on our year 2 and year 3 modules and provide excellent experiences and transferable skills as well as portfolio pieces that you as a graduate can use in interview situations and discussions with future employers.


You are taught through a combination of: taught sessions, workshops, individual tasks and occasional small and large group tasks. In addition, you may also witness visiting speakers and client meetings in years 2 and 3 as we scale up your involvement in real/live projects.

In addition, meetings with personal academic tutors are scheduled on at least 4 occasions in the first year and three occasions in each of the other years of a course.

You have an opportunity to develop your existing skills in design, visualising, mac skills (around the latest versions of the Adobe Suite) as well as your skills in liaising with and presenting to clients. As well as your academic learning we'll look to put on supporting/linked study visits where appropriate, visiting lectures from professionals across a range of related mediums and client meets and presentations.

You'll also have the opportunity to attend specialist trips to events, museums and sites linked to your studies.

Contact time

In a typical week you will have around 12-16 contact hours of teaching. The precise contact hours will depend on the optional modules selected and in the final year you will normally have slightly less contact time in order to do more independent study.

Typically class contact time will be structured around:

  • 1.5 hours of lectures, small and large group work, presentations, linked videos
  • Break 30 mins
  • 1 hour of lectures, small and large group work, presentations, linked videos 

Independent self-study

In addition to the contact time, you are expected to undertake around up to 10 hours of personal self-study per week. Typically, this will involve: completion of tasks set in the classroom, research linked to a brief set and/or ongoing development of your work linked to a module's major assessed brief.

Independent learning is supported by a range of excellent learning facilities, including the Hive and library resources, the virtual learning environment, and extensive electronic learning resources. We also offer up Skype tutorials now in some cases.


The course provides opportunities to test understanding and learning informally through the completion of practice or 'formative' assignments. Each module has one or more formal or 'summative' assessments which are graded and count towards the overall module grade.

Assessment methods include: Assessment of written, design and personal development blog outputs by tutor. Assessment of presentation talks about work ongoing.

The precise assessment requirements for an individual student in an academic year will vary according to the mandatory and optional modules taken, but a typical formal summative assessment pattern for each year of the course is:

  • Year 1 Assessment of either written report (1500 words) and design outputs and/or presentation at the end of both semester 1 and 2. 
  • Year 2 Assessment of either written report (1500 words) and design outputs and/or presentation at the end of both semester 1 and 2. 
  • Year 3 Assessment of either written report (1500 words) and design outputs and/or presentation at the end of both semester 1 and 2.


You will receive feedback on practice assessments and on formal assessments undertaken by coursework. Feedback on examination performance is available upon request from the module leader. Feedback is intended to support learning and you are encouraged to discuss it with personal academic tutors and module tutors as appropriate. We commonly provide feedback either as a 1-1 informal tutorial scenario or via e-mail or (on request) Skype or equivalent video conferencing.

We aim to provide you with feedback on formal course work assessments within 20 working days of hand-in.

Programme specification

For comprehensive details on the aims and intended learning outcomes of the course, and the means by which these are achieved through learning, teaching and assessment, please download the latest programme specification document.

Meet the team

You will be taught by a teaching team whose expertise and knowledge are closely matched to the content of the modules on the course. The team includes specialists with industrial experience in the fields of: Web Design and Coding, Typography, Visualising, Layout and Design for print and screen/linked media, Mac skills (with the Adobe Suite), Information Design Skills and Children’s Book Design and Publishing Skills to name but some.

Teaching is informed by research and consultancy and 90 per cent of course lecturers have a higher education teaching qualification or are Fellows of the Higher Education Academy.


Andrew Stevenson

Andrew Stevenson lectures in web design, graphic design and design for multimedia. He moved, initially, into book design and publishing after graduating from Falmouth School of Art in 1993. He worked mainly with Dorling Kindersley Books in London and then, latterly, Swanston Publishing in Derby, before becoming a freelancer. During his time working freelance, he was senior designer on illustrated historical and cartographic-based titles aimed at both the UK and American markets, published by Macmillan, Penguin-Viking and Facts on File amongst others.

Andrew gradually moved from print-based design to work in multimedia design and then web and online multimedia design. He moved to Riley Advertising - a national advertising agency - and Riley Internet Design in 1998, and helped to create early web presences for companies and brands including Bacardi and JD Wetherspoons, as well as a number of UK HE institutions. He later moved to help project manage the Coventry University team that created the University's first integrated multimedia corporate web presence.

Andrews research interests include Psychogeography and developing new media methods to portray human emotions via multimedia mapping. He has worked alongside Worcester City Councils Landscape Architects to develop a multimedia sensory map as a new method of assisting public consultation on new developments. This formed part of the Councils winning bid for the national 2010 MJ Achievement Award for Sustainable Infrastructure Achievement of the Year. He continues his interests in maps encapsulating stories (see his online series Maps That Tell Tales), in helping to develop sustainable design methods for graphic designers, and in website accessibility for blind and visually impaired users. When not working for the University, Andrew continues to pursue freelance projects as a designer.


Helen Holmes

Helen Holmes, Course Leader

Helen Holmes is our Course Leader and Senior Lecturer in Digital Media Production. Helen is proud to have tutored two students to win the highly prestigious International D&AD Award in 2019.

Helen is an industry and employability specialist and teaches Industry and Live Briefs, Design and Media Awards and Professional Practice. A highlight of her teaching year is the Degree Show design and organization, where her industry links enable student work to be showcased and employment opportunities realized.

She has worked in the advertising and design industry since 1990, and began lecturing at Worcester in 2005. After graduating from De Montfort University, Leicester, she worked for a number of Birmingham and London-based ad agencies and design consultancies before becoming Director of Design at the University of Birmingham.

Helen set up her own creative studio in 2004, with clients including the National Trust, Ofwat, NHS, the Home Office, and many others. She was the lead in the University's collaboration with the National Trust to deliver aspects of work involved in its ambitious, five-year Heritage Lottery-funded programme, Croome Redefined. Helen has recently designed the new Meadow Birth Centre at Worcestershire Royal Hospital and New Haven Mental Health Hospital and is developing research in the areas of design for the community and heterotopic spaces. She has a PG Cert in Higher Education and is a Fellow of the Higher Education Academy.

Helen is also the Quality Coordinator for the School of Arts.


Sam Collett

Sam is a creative technician working in the areas of web, design, coding, strategy and games. His specialism is to be a jack-of-all-trades when it comes to working with digital media - specifically the web.

He is the recipient of many awards (often for effectiveness rather than straight design) and many great sites and digital 'things'. Sam has worked on numerous big brands during his 15+ years of digital agency work (1997-98: Designer, IMI-Net; 1998: freelance designer, DeepEnd Design; 1998-2004: Lead Designer, Lateral Net; 2004-05: Head of Creative, PartyGaming; 2005-2006: Designer, Inbox Digital ). For almost seven years, he worked on the Levi's account in both Europe and the US.

Sam now teaches part-time at Worcester alongside maintaining a professional web agency, Agency work is split between strategic marketing websites and campaigns alongside really big, complicated, web based applications. Based in Cheltenham, Practically's client base and work are all driven by word of mouth with long term partnerships. The design staff are all graphic design students from Worcester.

Final Year Art Shows

The Worcester Degree Shows are the culmination of work from students on the University of Worcester's arts courses.

Visit the website

Where could it take you?


Graduates of our Graphic Design course have gone on to work in sectors such as:

  • publishing
  • digital design
  • web design
  • media and arts administration
  • self-employment

This course also provides an excellent basis for postgraduate study, to further progress your career as a designer or other digital professional.

Its interdisciplinary nature means that students develop skills that are attractive to employers. In a Destinations Survey carried out by the University of Worcester Careers Service, 94% of Design students had found work or had gone on to further study within six months of graduating.

Cover of the 2020 University of Worcester prospectus

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How much will it cost?

Full-time tuition fees

UK and EU students

The standard tuition fee for full-time UK and EU students registering in the academic year 2020/21 is £9,250 per year.

For more details, please visit our course fees page.

International students

The standard tuition fee for full-time international (non-EU) students registering in the academic year 2020/21 is £12,700 per year.

For more details, please visit our course fees page.

Part-time tuition fees

UK and EU students

The standard tuition fees for part-time UK and EU students registering on this course in the academic year 2020/21 are £1,156 per 15-credit module, £1,542 per 20 credit module, £2,313 per 30-credit module, £3,083 per 40-credit module, £3,469 per 45-credit module and £4,625 per 60 credit module.

For more details, please visit our course fees page.

Additional costs

Every course has day-to-day costs for basic books, stationery, printing and photocopying. The amounts vary between courses.

If your course offers a placement opportunity, you may need to pay for a Disclosure & Barring Service (DBS) check.


Finding the right accommodation is paramount to your university experience, and our welcoming student communities are great places to live and study.

We have over 1,000 rooms across our halls of residence. With rooms to suit every budget and need, from our 'Traditional Hall' at £105 per week to 'En-suite Extra' at £169 per week (2020/21 prices).

For full details visit our accommodation page.

How to apply

How do you apply?

Part-time applications

If you would like to apply to study this course part time, please complete our online application form.

Applying through UCAS

Single Honours:
Graphic Design BA (Hons) - W210 BA/GDM

Joint Honours:
Animation and Graphic Design & Multimedia BA (Hons) - WWP2
Creative Media and Graphic Design BA (Hons) – PW3G
Graphic Design and Illustration BA (Hons) - W292

UCAS is the central organisation through which applications are processed for entry onto full-time undergraduate courses in Higher Education in the UK.

Read our How to apply pages for more information on applying and to find out what happens to your application.



Get in touch

If you have any questions, please get in touch. We're here to help you every step of the way.

Andrew Stevenson

Course leader