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What makes Sport Business Management at Worcester special?

From the high-rolling glamour of the Premier League to the rapid expansion in sports tourism, sport is one of the most dynamic and exciting growth industries in the world. Graduates who combine a passion for sport with expertise in finance, business and management are in an ideal position to shape this brave new world.

At Worcester, our entrepreneurial culture will give you the confidence to be creative, innovative and successful, helping your work stand out from the crowd.

Key features

  • Excellent industry links, including Worcester Warriors Rugby Club, Worcestershire County Cricket, and Worcester Wolves basketball
  • Professional placements build confidence, experience and life skills
  • Top-flight facilities including the University Arena host international elite sports events, providing further work experience opportunities
  • Opportunities to win funds to support new sport enterprises
  • Develop specialisms in areas such as event planning and marketing

Clearing 2017 - call us on 01905 855111

We have places available on a range of courses starting this September.Find out more

Entry requirements

What qualifications will you need?


UCAS tariff points

Entry requirements

112 UCAS Tariff points including GCSE English and Mathematics at Grade C or above

The points above are the new UCAS tariff, which will be used for courses starting from September 2017. See our new UCAS tariff page for more information.

Other information

A Disclosure and Barring Service (DBS, formerly CRB) may be required for some modules

Book your place at an Open Day

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Our open days are the perfect way to find out.

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Course content

What will you study?

Here is an overview of current modules available on this course. Regular updates may mean that exact module titles may differ.

Year 1


  • Foundations of Sport Management
  • Business Viability
  • Sport Risk Management
  • PR and Promotion in Sport


  • Sport Tourism and Event Management
  • Foundations of Cricket Development
  • Introduction to Socio-cultural Issues in Sport
  • Personal Growth and Team Building through Outdoor Adventurous Activities

Year 2


  • Sport Operational Management
  • Sport Business Professional Placement
  • Research Process
  • Sport Consumers


  • Sport Event Operations
  • Sponsorship and Fundraising
  • Financial and Management Accounting

Year 3


  • Sport Strategy in Action
  • Sports Entrepreneur
  • Independent Study
  • Management and Leadership in Sport
  • Strategic Sport Marketing


  • Strategic Event Management
  • Socio-cultural critique of Global and Olympic Sport
  • Contemporary Issues in Sport
  • International Sport Development and Volunteering
  • Strategic Accounting and Financial Management.

Deciding to study Sport Business Management BA (Hons) was the smartest academic decision I have made to date. I couldn't recommend it highly enough to anyone who is seeking a prosperous and successful career within sports business.

Sean Walsh, Graduating in 2015 with first class honours

Teaching and Assessment

How will you be taught?

Teaching approach

This course builds upon the excellent reputation that the University of Worcester has in both undergraduate and postgraduate sport related courses. Sport is examined at both a national and global level, whilst developing a range of skills to help you work and compete in this growing sector. In addition, this course has many innovative elements, such as developing your expertise in entrepreneurship, problem-solving and risk management.


Wide range of assessment types including:

  • Case study analysis
  • Problem solving
  • Coursework assignments
  • Individual and group presentations
  • Report writing
  • Project planning.

Meet the team

Here are a few of the current members of the department who teach on this course:

  • gill_renfree_institute_of_sport_and_exercise_science

    Gill Renfree

    Gill Renfree began working in sport at the University of Edinburgh developing and organising exercise programmes, workshops and courses for all ages and consumers, working in partnership with a very active Student Union and their Performance sport programme.  Since moving to Worcester and completing an MSc in Sport Management began teaching and now focuses on subject areas of sport tourism, events and sport marketing.  

    Gill has been Course Leader for Sport Business Management since Jan 2015 and is also the head for the PR, Recruitment and Promotion group for the Women in Sport and Exercise (@UoWWISE) initiative which aims to advocate gender equity in all areas of the sport and exercise domain.  In 2016 she was shortlisted as Outstanding Lecturer and nominated as Best Academic Tutor in the Student Choice Awards.

  • paul_blakey_institute_of_sport_and_exercise_science

    Paul Blakey

    Paul is Senior Lecturer in Sport Business Management and joined the Institute of Sport and Exercise Science in November 2015. Paul has considerable experience within the higher education sector having previously been course leader for Sport MSc programmes at Northumbria University, and before that at the University of Chester. His PhD thesis, from the University of Manchester, focused upon strategic marketing practices of small and medium-sized businesses in the leisure industry.

    Prior to embarking on a career in academia, Paul was employed by several sport, leisure and hospitality companies, most notably working as an Assistant Manager with a leading private sector entertainment company. 


Where could it take you?


The course provides a sound basis for careers in sports facility management, events management, sports development, health promotion, the fitness industry, outreach work, marketing, sports research and sports entrepreneurship.

It is also an ideal base for postgraduate study.


Request or download a prospectus

Request now


How much will it cost?

Full-time tuition fees

UK and EU students

The standard tuition fee for full-time UK and EU students registering in 2017 will be £9,250.

For more details, please visit our course fees page.

International students

The standard tuition fee for full-time international (non-EU) students registering in 2017 will be £11,700 per year.

For more details, please visit our course fees page.

Part-time tuition fees

UK and EU students

The standard tuition fees for part-time UK and EU students registering on this course in 2017 will be £1,156 per 15-credit module, £1,542 per 20 credit module and £2,313 per 30-credit module.

For more details, please visit our course fees page.

Additional costs

Every course has day-to-day costs for basic books, stationery, printing and photocopying.  The amounts vary between courses.


Finding the right accommodation is paramount to your university experience, and our welcoming student communities are great places to live and study.

We have over 1,000 rooms across our halls, 358 of which were new in 2009. We offer halls of residence to suit every budget and need, from our 'Traditional Hall' at £94 per week to the £153 per week 'En-suite Extra'.

For full details visit our accommodation page.


How do you apply?

Applying through UCAS

Sports Business Management BA (Hons) CN62 BSc/SBM

UCAS is the central organisation through which applications are processed for entry onto full-time undergraduate courses in Higher Education in the UK.

Read our How to apply pages for more information on applying and to find out what happens to your application.



Apply now via UCAS

Get in touch

If you have any questions, please get in touch. We're here to help you every step of the way.

Admissions Office

01905 855111