Paul is Senior Lecturer in Sport Business Management and joined the School of Sport and Exercise Science in November 2015. Paul has considerable experience within the higher education sector having previously been course leader for Sport MSc programmes at Northumbria University and the University of Chester. He is also Visiting Professor at NEOMA Business School in Paris.
Paul’s PhD thesis, from the University of Manchester, focused upon strategic marketing practices of small and medium-sized businesses in the leisure industry. Prior to embarking on a career in academia, Paul was employed by several sports, leisure and hospitality companies, most notably working as an Assistant Manager with a leading private sector entertainment company.
Paul is the author/co-author of several sport marketing textbooks including the first digital sport marketing book published by Routledge in 2020. He has worked on collaborative, and individual, research publications, conference presentations, in-field event impact studies for sports governing bodies and co-ordinated a nationwide research project for a UK-based leisure corporation. He has supervised PhD students on subjects including surf brands, sports volunteers and sport tourism destinations.