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What makes Marketing at Worcester special?

Position yourself as a specialist in the world of customer persuasion with this up-to-the-minute marketing degree.  You’ll be supported by regular coaching, and our team of academic staff and marketing professionals.  You’ll actively engage with the Chartered Institute of Marketing (CIM) and of the Chartered Management Institute (CMI) as you position yourself to enter this dynamic, energetic and growing sector.

With its strong focus on innovation, creativity and contemporary issues (such as social media, personalised communications, differentiated customer experiences and customer insight gained through data analytics and big data), this specialised degree will signal that you are creative and commercially-driven.  You will be able to demonstrate your marketing expertise as well as the skills that employers value. 

Our range of fun extra-curricular activities, such as sport clubs, societies, cultural visits and the student social scene further add to your university experience and personal development. 

Key features

  • Gain specialist insight into marketing and access a wide range of optional modules that complement your development as a marketing professional
  • Gain experience of working on digital marketing campaigns and developing websites for commercial clients through the Business School’s Media Lab
  • Engage with the latest thinking through a research project supported by a member of our Customer Interactions Research Group
  • Enhance your employability through internships, consultancy projects, a one-year paid placement and integrated coaching from experienced business leaders
  • Develop your own digital business idea through the Business School’s Incubator
  • Gain Associate Membership of the Chartered Management Institute and accreditation with the Chartered Institute of Marketing

Book your place at an Open Day

Want to know why so many students love living and studying in Worcester?

Our open days are the perfect way to find out.

Book your place

Taster days

Our Marketing Masterclass gives you the opportunity to explore our facilities, take part in Marketing taster activities, and find out about student life. This day is for those considering applying for the course, not those who have already applied or those who have been offered an interview. For further information or to request a place please email or complete this enquiry form.

Upcoming taster days:

Thursday 21st June 2018, 10am-2pm.

Entry requirements

What qualifications will you need?


UCAS tariff points

Entry requirements

112 UCAS tariff points - including GCSE English and Maths at Grade C / 4 or above

Applicants with no formal qualifications may be considered for Mature Student Entry Routes


Other information

If you have any questions about entry requirements, please contact the Admissions Office on 01905 855111 or email for advice.

Further information about the UCAS Tariff can be obtained from

If you are an international student who does not have the relevant entry requirements for direct entry onto this course, our pathway courses at University of Worcester International College could be the right option for you and enable you to still graduate with this degree. To find out more visit the Accountancy, Business & Marketing pathway page.

Course content

What will you study?

Here is an overview of current modules available on this course. Regular updates may mean that exact module titles may differ.

Year 1


  • Business Viability: Financial and Economic Perspectives
  • Marketing and Management Perspectives      
  • Creative Communications: Ideas and Impacts               


  • Business Challenge
  • Business Law
  • Quantitative Methods for Accounting and Finance
  • Web and E-business
  • Introduction to Information Systems
  • Optional modules offered by the Language Centre  


Year 2


  • Customer Behaviour and Decision Making
  • Contemporary Marketing Communications


  • The Internal Legal Landscape
  • Business Sustainability
  • Creative Problem Solving
  • Financial Markets, Trading and Investment
  • EU, Human Rights and the Legal Environment
  • Work Based Investigation
  • Commercial Law
  • Preparing for Placement
  • Leadership Principles and Practice
  • Micro and Macro Economics
  • Operations, Project and Risk Management
  • Social Media  
  • Selling and Sales Management
  • Services Marketing
  • Financial and Management Accounting  
  • Taxation
  • Business Accounting Systems
  • Advertising: Influence and Persuasion
  • Public Relations and Campaigning
  • Entrepreneurship and Small Business Management
  • Managing HR and Performance
  • Introduction to Information Systems
  • E-business
  • Optional Modules offered by the Language Centre

Optional placement year

You can choose to take a placement year and convert your degree to a 4-year sandwich degree with virtually all of our full-time Single Honours degrees in Business or Computing by taking a year in industry between your second and final years.

You will be able to apply to spend your placement year at an organisation of your choice, anywhere in the UK. Placement opportunities are available in all business sectors, including marketing, advertising, PR, HR, business management, finance, economics, programming and game design.

Visit our work placements page for more information.

Year 3


  • International Business Strategy
  • Business Project / Consultancy Project  
  • Strategic Marketing
  • Brand Management
  • International Marketing


  • Services Marketing 
  • Business Project / Consultancy Project  
  • Marketing for the Digital Age
  • Managing Organisational Change
  • Audit and Ethics

Teaching and Assessment

How will you be taught?

Teaching and Learning

The University places emphasis on enabling you to develop the independent learning capabilities that will equip you for lifelong learning and future employment, as well as academic achievement.  A mixture of independent study, teaching, academic support through integrated coaching and the personal academic tutoring system enables you to reflect on progress and build up a profile of skills, achievements and experiences that will enable you to flourish and be successful.


Worcester Business School courses and modules have been mapped to take advantage of professional body accreditations: see above for further details.


You are taught through a combination of interactive lectures, seminars and individual/ small group project work with a strong emphasis on real-world scenarios and practical applications.

In addition, meetings with personal academic tutors will take place on a weekly basis within designated modules in the first and second years and on an individual needs basis in the final year of the course.

You have an opportunity to undertake a year-long placement in the third year of the course, supervised by a work-based mentor and a University tutor. 

You can also choose to study abroad in semester 2 of year 2 at one of our exchange partner universities in Australia, New Zealand, the United States, Canada and Europe.

Contact time

In a typical week you will have at least 12 hours of timetabled teaching in lectures, seminars and small-group work. In addition to this, you will spend your time sharing your ideas with your fellow students, taking part in extra-curricular learning activities, engaging with external employers and on independent self-study.

Independent self-study

In addition to the contact time, you are expected to undertake around 23 hours of personal self-study per week.  Typically, this will involve meeting with individual tutors to discuss progress and feedback, completing online activities, reading journal articles and books, working on individual and group projects, undertaking research in the library and online, preparing coursework assignments and presentations, and preparing for examinations.

Independent learning is supported by a range of excellent learning facilities, including the Hive and library resources, the virtual learning environment, and extensive electronic learning resources as well as our network of employers and entrepreneurs. 


The precise assessment requirements in an academic year will vary according to the mandatory and optional modules taken by you, but we recognise that you like to know in advance how you will be assessed. With this in mind our assessment strategy has been designed so that: 

  • All modules have both formative and summative assessment elements. Formative assessment allows tutors and you as students to recognise strengths and weaknesses in learning and to address those issues immediately. Summative assessments are graded and count towards the overall module grade by evaluating your learning in a module or a component of a module and comparing it with a standard or benchmark
  • Typically 15 credit/ one semester modules will have one assessment item; 30 credit/ two semester modules will have 2-3 assessments
  • Across each individual year and cumulatively across all three years the concept of continuous assessment and/or building up expertise in different assessment types applies. This means a variety of assessments (such as reports, portfolios, presentations, essays and a final year research or consultancy project) will be encountered by you to suit different learning styles
  • There may be some specialisation by subject: e.g. exams are more common in Accounting and Finance and Economics modules because the professional bodies prefer this method of assessment for exemption/ accreditation purposes and many of our modules are linked to those bodies in order to obtain such exemption/ accreditation
  • We develop your employability skills by means of, for example, report writing, presentations, and the development of self-awareness and critical reflection in the tasks set


You will receive feedback on practice assessments and on formal coursework assessments. Feedback on examination performance is available upon request from the module leader.

Feedback is intended to support learning by indicating how you can improve in future assignments and you are encouraged to discuss it with personal academic tutors and module tutors to help support your development. We always place you the student at the centre of the learning experience: for example, your written feedback will provide evidence of how you are enhancing your essential academic and employability skills.

Feedback on formal course work assessments is normally provided within 20 working days of hand-in.

Meet the team

You will be taught by a teaching team whose expertise and knowledge are closely matched to the content of the modules on the course.

The team includes senior academics, professional practitioners with industry experience and business leaders and employers.

Teaching is informed by the research and consultancy work carried out by staff and you can learn more about the staff by visiting our staff profiles.

Here are a few of the current members of the department who teach on this course:

  • tim-sellick

    Dr Tim Sellick

    Tim began the development of his sales and marketing expertise as the Director of a Direct Marketing agency where he worked for over a decade. He then moved into academia after completing his Post Graduate Certificate in Education (Post Compulsory Education) delivering programmes for Birmingham City University for Undergraduate, Post Graduate, and for professional participants. Tim then then joined Saïd Business School at the University of Oxford in 2009 to work in Executive Education.

    Since 2011 Tim has worked at Worcester Business School where he teaches Marketing Communications, Marketing Strategy, and Sales Management.

    Tim is a multi-award winning case writer and has authored a winning case in the EFMD’s Excellence in Practice Awards twice. Tim is a Fellow of the Chartered Institute of Marketing (and a Chartered Marketer), and a Fellow of the Higher Education Association Academy.


Where could it take you?

  • Benefit from integrated career coaching throughout your course, where we will support you with preparation of your CV and interview technique
  • Develop the knowledge, skills and capabilities needed to make an immediate impact in your chosen organisation
  • Develop strategic insight in your chosen specialism so that you can deliver long term value for your chosen organisation
  • Gain professional body accreditation, exemptions and recognition
  • Create a portfolio of direct business experience through a one-year paid placement, internships, consultancy projects and company visits
  • Work on live client projects through the Business School’s Media Lab
  • Build your own business network
  • Learn a foreign language and experience international cultures through opportunities to work and study abroad
  • Develop your own business through the Business School’s Incubator

  • Case study

    STUDENT VIEW - Ciara Joyce

    “My course was extremely useful. I loved it, and am proud to be a Worcester Alumni”. After graduating, Ciara completed a 2-month internship with a Creative agency working on the Social Media team before obtaining a position with a web-based company doing Customer Service and Social Media.


  • Case study

    STUDENT VIEWS - Marketing Students

    “During my degree, I obtained employability experience and credentials which helped me get a full-time job working for PepsiCo when I graduated. I work in business development, focusing upon Walkers, Tropicana and Quaker accounts. I deal with a client base of over 250 which includes workplaces, retail outlets, big stores, cash and carrys and more.” Gina Hankinson, Marketing student 

    “My degree proved beyond my expectations. Its intensity and the learning styles applied in the modules such as real business case studies and presentations were stimulating and propelled students to think as professionals” Bruno Davoro, Marketing student

    “I have learnt how to do business presentations, how to prepare for job interviews and how to be independent. My timetable has been very flexible through the year so I managed to find a job and have gained valuable work experience as well as covering all my living expenses. I have applied to go on the exchange programme to Australia next year and I am really looking forward to this opportunity.” Kornelija Guzaite, Marketing student.


  • olly-wilcox-resource-group

    Case study

    PLACEMENT STORY - Olly Wilcox at Resource Group

    Olly’s placement as a Marketing Intern within a small marketing team of 5 gave him a deeper understanding of business, as well as enabling him to discover a passion for graphic design and a better idea of what he would like to do after university.



  • Louisa_Liddiard_-_Ornua_Ingredients_UK(1)

    Case study


    Louisa Liddiard at Ornua Ingredients UK -Louisa’s success across a wide range of tasks during her placement led to the offer of a full time job as a Marketing Executive on graduation.



  • michael-browne-porsche

    Case study


    Michael Browne at Porsche Cars Great Britain Ltd - Michael’s placement at Porsche GB enabled him to combine a lifelong passion for cars with his Marketing pathway degree. With something new to learn every day, Michael enhanced his business skills and obtained a valuable network of future contacts.




Request or download a prospectus

Request now


How much will it cost?

Full-time tuition fees

UK and EU students

The standard tuition fee for full-time UK and EU students registering in the academic year 2018/19 will be £9,250 per year.

For more details, please visit our course fees page.

International students

The standard tuition fee for full-time international (non-EU) students registering in the academic year 2018/19 will be £12,100 per year.

For more details, please visit our course fees page.

Part-time tuition fees

UK and EU students

The standard tuition fees for part-time UK and EU students registering on this course in the academic year 2018/19 will be £1,156 per 15-credit module, £1,542 per 20 credit module and £2,313 per 30-credit module.

For more details, please visit our course fees page.

Additional costs

Every course has day-to-day costs for basic books, stationery, printing and photocopying.  The amounts vary between courses.

If you decide to take up the optional placement year accommodation and travel costs may be incurred dependent on location of placement. As placements are paid by the employer at minimum wage plus these costs can be covered by the student’s wage. During this year you will pay 10% of normal academic fees to the University. You are provided with a placement tutor, and have access to the advice of the full placement team, as well as all University student support and services.

There are also occasional trips which may require you to incur travel costs.

There will be a charge for membership of the professional bodies


Finding the right accommodation is paramount to your university experience, and our welcoming student communities are great places to live and study.

We have over 1,000 rooms across our halls of residence. With rooms to suit every budget and need, from our 'Traditional Hall' at £98 per week to 'En-suite Extra' at £159 per week.

For full details visit our accommodation page.


How do you apply?

Applying through UCAS

Marketing BA (Hons): N501

Marketing (Placement Year) 4 Yr: N500


UCAS is the central organisation through which applications are processed for entry onto full-time undergraduate courses in Higher Education in the UK.


Read our How to apply pages for more information on applying and to find out what happens to your application.


N501 or N500

Apply now via UCAS

Get in touch

If you have any questions, please get in touch. We're here to help you every step of the way.

Admissions office

01905 855111  

Admissions tutor

Kate Dobson
01905 54 2520