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What makes Digital Media Production at Worcester special?*

This multi-disciplinary digital media degree puts a strong focus on getting you ready to enter the job market. Through a combination of live industry briefs, expert guest speakers and the chance to work with specialist industry-experienced teaching staff, you will learn how to design and create across a range of digital platforms. Your studies will incorporate photography, video, motion graphics, visual effects, sound and web content as well as new and emerging technologies such as virtual reality and projection mapping. Our range of modules and briefs will allow you to tailor your digital media course to suit your interests and career aspirations. 

Our Digital Arts Centre has industry standard facilities and software, including Mac suites and study areas, as well as state-of-the-art specialist studio spaces for the creation of video, photography, visual effects and sound.

You will also develop key conceptual skills, gaining an understanding of the cultural, historical and technological influences that continue to shape design and visual communication, alongside your creative and practical work. We encourage innovation in our constantly changing digital industry.

Employers highly value multi-skilled creatives, with the visual communication skills necessary to produce effective campaigns across all digital media for a variety of audiences. Through our industry links, we have achieved a very high graduate employability rate and our graduates continue to drive key creative innovations in a range of sectors. We are proud of our Digital Media community, gaining 100% student satisfaction in the National Student Survey 2019.

*Previously known as Creative Media  



Key features

  • 100% overall student satisfaction in the National Student Survey 2019
  • Excellent graduate employability statistics
  • State-of-the-art Digital Arts Centre with industry standard mac suites and software, video and photography studios with green screen, sound studio and study areas
  • Extensive industry links, including live client briefs in collaboration with major national organisations, expert guest lectures and our own commercially experienced specialist staff team
  • A wide range of digital media modules, including photography, video, visual effects and motion graphics, sound design, immersive design, web content and visual language. You can develop the multi-disciplinary expertise required in this rapidly evolving industry, and tailor the course to your own career aspirations
  • Showcase your digital media talent with our final year Degree Show - a prestigious private view opens the exhibition, with industry professionals offering employment opportunities.
a group of students are sitting and chatting

It’s not too late to apply!

You can still apply to study with us after the January UCAS deadline. Don’t be tempted to rush an application together as fast as you can, you still want to make sure your application and personal statement are as good as possible.

Your teachers can still write you a reference after the January deadline so make sure to let them know you’re applying to university

Register your interest

Enter your details below and we will keep you up to date with useful information about studying at the University of Worcester.

Entry requirements

What qualifications will you need?

UCAS tariff points

Entry requirements

104 UCAS tariff points (for example, BCC at A Level)

Other information

If you have any questions about entry requirements, please contact the Admissions Office on 01905 855111 or email for advice.

Further information about the UCAS Tariff can be obtained from

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A shot of the Arches in Worcester during the Arts Degree Show 2022

Digital Media Production Degree Show

The 2022 Degree Show was exhibited at Arch 27, a newly refurbished Victorian railway arch in the heart of the City of Worcester.

Read more about the show
Course content

What will you study

Our courses are informed by research and current developments in the discipline and feedback from students, external examiners and employers. Modules do therefore change periodically in the interests of keeping the course relevant and reflecting best practice. The most up-to-date information will be available to you once you have accepted a place and registered for the course. If there are insufficient numbers of students interested in an optional module, this might not be offered, but we will advise you as soon as possible and help you choose an alternative. 

Year 1


  • Digital Media Production
  • Visual Language in Digital Media
  • Personal Development Skills



Year 2


  • Digital Photography
  • Immersive and Sensory Design


Year 3


  • Digital Media Project
  • Professional Practice
  • Design and Media Awards
  • Pressure Projects


  • Documentary Photography
  • Experimental Practice
  • Industry Brief
  • Live Brief
Creative Media graduate Georgi Chalakov

Georgi Chalakov

"I have always aimed, from an early age, to have a successful career and be prepared for it. The University of Worcester certainly is what shaped my path to achieve my goal. I have spent three years with some of the most inspiring people and lecturers. People who aim to do and be more, therefore motivate you to develop. I was expected to use many different devices and techniques, and to think creatively.

"One of the most important things for me was the diverse range of modules you can study. Undoubtedly, this played a major role in my first year as I could pick what I enjoyed doing the most and shape it into a career in the following two years.

"One of the biggest opportunities you have is the Degree Show at the end of the course. Being able to showcase your work in front of many people and companies is key to a potential career. An industry creative spotted my work at the Show and now I am a Junior Designer at the Midlands’ biggest digital agency."

Creative Media graduate Sophie Smith

Graduate story

"The staff are amazing, each individual specialising in their subject area, making learning opportunities endless. 

"The course has helped me to pursue my own business venture. Since leaving University, myself and a fellow graduate Sophie Knight have set up a wedding photography and film business - the course not only helped me to develop my skill set and knowledge, but also taught me to design our business identity and professional practice.

"The whole experience at the University of Worcester is amazing, from the community, to the staff, to the facilities. I cannot thank the University enough for how its prepared me for the future."

Sophie Smith 


Gabija Švedaitė

Gabija Švedaitė arrived in the UK at 19 to pursue her ambition of studying abroad. As a wheelchair user, the University of Worcester provided her with a smooth transition into her new life. 

"When I was looking at universities, accessibility was key, so my focus was the accommodation. The accommodation team were really helpful. They answered all my questions and made sure I had everything I needed. The rooms are designed to be accessible and if you need anything extra they’ll work with you to adapt it"

“It is one of the best places to start the independence journey if you have never done that before. There’s lots of support and people that can help you and also, among the students, you’ll find someone who is or was in a similar position to you now.”

Gabija is now doing a Master’s in Business Psychology at Worcester, and she hopes to use both degrees to set up her own business one day.

Sophie Knight

Sophie Knight

"While studying at the University of Worcester, I have learnt various new skill sets which have enabled me to pursue my own career in the digital arts. The constant help and support of fellow tutors has driven me to accomplish my goals, achieve new learning outcomes and experience many different mediums available within such a flexible and broad course.

"There are so many opportunities available throughout this course, each tutor there to push you throughout the three years to become a successful individual in your own creative field. Due to this, myself and another peer Sophie Smith have built our own wedding photography and videography business which wouldn't have been possible without the support of fellow tutors, helping to push our brand identity into a competitive market and adapt into creative individuals.

"My time at the university studying this course has been nothing but positive, I have learnt so many new skills and have opened my mind to the various opportunities this course offers. The high standard of lecturers, classes, facilities and scope has made my experience something I will never forget, the support received has helped prepare me for a bright future within the creative field."

2 female students and 1 male student working at table

Study Digital Media Production as part of a joint honours degree

As well as a single honours degree, Digital Media Production is also available as part of a number of joint honours combinations, allowing you to combine it with another subject to match your interests and career aspirations:

Digital Media Production and Film Production BA (Hons)

Digital Media Production and Graphic Design BA (Hons)

Digital Media Production and Journalism BA (Hons)

Digital Media Production and Media & Culture BA (Hons)

Teaching and assessment

How will you be taught?

The University places emphasis on enabling students to develop the independent learning capabilities that will equip you for lifelong learning and future employment, as well as academic achievement. A mixture of independent study, teaching and academic support through the personal academic tutoring system enables you to reflect on progress and build up a profile of skills, achievements and experiences that will enable you to flourish and be successful.


You will be taught through a combination of lectures, workshops, tutorials, live industry briefs, individual and group projects.
The Creative Media course has a wide range of assessment items and methods, which help prepare for employment. These include digital media practical pieces, reflective analysis, research, learning reports, digital portfolios, group presentations, blogs and learning journals.

Live briefs and industry experts are key to the teaching process, using state-of-the-art software, facilities and studios.

There are a variety of studio workshops to develop specific practical skills, together with conceptual and research discussions. These will take place in module groups, peer teams and tutorials one-to-one with the tutor. The team of technical demonstrators offer a number of additional software, technical and practical sessions.

In addition, meetings with personal academic tutors are scheduled on at least four occasions in the first year and three occasions in each of the other years of your course.

Contact time

In a typical week you will have around 12 contact hours of teaching. The precise contact hours will depend on the optional modules selected and in the final year you will normally have slightly less contact time in order to do more independent study.

Typically, during each of the four sessions, contact time will be structured around:

  • 1 hour of whole group lectures
  • 1 hour of group work or seminar discussion
  • 1 hour of practical workshops or tutorial-based activities

Independent self-study

In addition to the contact time, you are expected to undertake around 24 hours of personal self-study per week. Typically, this will involve designing and developing practical work, reading journal articles and books, working on individual and group project briefs, undertaking research in the library and online, preparing coursework and presentations.

Independent learning is supported by a range of excellent learning facilities, The Digital Arts Centre, the Printing Room, the Hive and library resources, the virtual learning environment, and extensive electronic learning resources.


The course provides opportunities to test understanding and learning informally through the completion of practice or 'formative' assignments. Each module has one or more formal or 'summative' assessments which are graded and count towards the overall module grade.

Assessment methods include:

  • Practical media output
  • Presentations to the module tutor or group
  • Pre-production and production
  • Online blogs
  • Written learning journal
  • Learning reports or reflective critical evaluation

The precise assessment requirements for an individual student in an academic year will vary according to the mandatory and optional modules taken, but a typical formal summative assessment pattern for each year of the course is:

Year 1

  • No exams
  • 6 x practical media pieces with blog / learning journal
  • 6 x Learning reports / reflective critical analyses
  • 2 Presentations

Year 2

  • No exams
  • 4-6 x practical media pieces with blog / learning journal
  • 8 Learning reports / reflective critical analyses
  • 1 Presentation

Year 3

  • No exams
  • 3 x practical media pieces with blog / learning journal
  • 4 Learning reports / reflective critical analyses
  • 1 Group Practical
  • 1 Group Presentation
  • 1 Degree Show
  • Major Independent Study Practical with 3000 word learning report


You will receive feedback on practice assessments and on formal assessments undertaken by coursework. Feedback is also given on a regular basis during sessions. Feedback is intended to support learning and you are encouraged to discuss further with personal academic tutors and module tutors as appropriate, and we welcome requests for one-to-one tutorials.

Peer assessment is carried out in small teams to inform you of peer feedback prior to formal hand in of each module.

We aim to provide you with feedback on formal course work assessments within 20 working days of hand-in.

Programme specification

For comprehensive details on the aims and intended learning outcomes of the course, and the means by which these are achieved through learning, teaching and assessment, please download the latest programme specification document.

Meet the team

You will be taught by a teaching team whose expertise and knowledge are closely matched to the content of the modules on the course. The team includes senior academics, academic staff who are also current professional practitioners with industry experience, technical demonstrators and a technical support team. 

Teaching is informed by the research and consultancy, and all permanent course lecturers have a higher education teaching qualification or are Fellows of the Higher Education Academy.

Helen Holmes sat by computer

Helen Holmes

Helen Holmes is the Course Leader and Senior Lecturer in Digital Media Production. Helen is proud to have tutored two students to win the highly prestigious International D&AD Award in 2019.

Helen is an industry and employability specialist and teaches Industry and Live Briefs, Design and Media Awards and Professional Practice. A highlight of her teaching year is the Degree Show design and organization, where her industry links enable student work to be showcased and employment opportunities realized.

She has worked in the advertising and design industry since 1990, and began lecturing at Worcester in 2005. After graduating from De Montfort University, Leicester, she worked for a number of Birmingham and London-based ad agencies and design consultancies before becoming Director of Design at the University of Birmingham.

Helen set up her own creative studio in 2004, with clients including the National Trust, Ofwat, NHS, the Home Office, and many others. She was the lead in the University's collaboration with the National Trust to deliver aspects of work involved in its ambitious, five-year Heritage Lottery-funded programme, Croome Redefined. Helen designed the Meadow Birth Centre at Worcestershire Royal Hospital and New Haven Mental Health Hospital and is developing research in the areas of design for the community and heterotopic spaces. She has a PG Cert in Higher Education and is a Fellow of the Higher Education Academy.


Dr. Paul Hazell

Dr Paul Hazell, Senior Lecturer

Before becoming a full-time academic Paul worked as a freelance multimedia designer and a part-time lecturer at Falmouth School of Art and Design. He was the Head of BA Art and Design at the University of Worcester for a number of years then became Project Manager for the Digital Arts Centre. This involved overseeing its design and development before heading the Centre when it became operational.

Paul’s research interests focus on Design History, particularly in topics relating to automotive and industrial design.

Specialisms: Design History, Photography & Graphic Design 

Andy Wedgbury staff profile picture

Andy Wedgbury

Andrew Wedgbury is a social media expert with a particular interest in the intersection between recreational activities and online interaction. After graduating with a Master’s degree in social media, he spent time with the Angling Trust (the national governing body for angling) before moving on to dedicate his time to researching the role that social media plays in the lives of recreationalists, particularly anglers.

Andrew also has a passion for digital content creation, from the written word to Kawaii cartooning and much of his work is influenced by 90s and 00s pop-punk culture.

Graduate destinations


Where could it take you?


Employability is at the heart of our course, with extensive industry links and live professional projects in collaboration with national organisations, expert guest speakers, and a commercially-experienced specialist staff team.

Employers highly value multi-skilled creatives, with the visual communication skills necessary to produce effective campaigns across all digital media for a variety of audiences. Through our industry links, we have achieved a very high graduate employability rate.

Our digital media production course also provides an ideal base from which to go on to postgraduate study.

Graduates in creative media have succeeded in a variety of careers that include:

  • Creative Director
  • Photographer
  • Web Content Designer
  • Marketing Manager
  • Advertising Executive
  • Motion Graphics Designer
  • Graphic Designer
  • Video Producer
  • Podcaster
  • Teacher / Lecturer
  • Postgraduate Student
Two students are walking next to each other and smiling

Careers and Employability

Our Graduates pursue exciting and diverse careers in a wide variety of employment sectors.

Find out how we can support you to achieve your potential.

How much will it cost?

Full-time tuition fees

UK and EU students

The standard fee for full-time home and EU undergraduate students enrolling on BA/BSc/LLB degrees and FdA/FdSc degrees in the 2023/24 academic year is £9,250 per year.

For more details, please visit our course fees page.

International students

The standard tuition fee for full-time international students enrolling on BA/BSc/LLB degrees and FdA/FdSc degrees in the 2023/24 academic year is £14,700 per year.

For more details, please visit our course fees page.

Part-time tuition fees

UK and EU students

The standard tuition fees for part-time UK and EU students registering on this course in the academic year 2023/24 are £1,156 per 15-credit module, £1,542 per 20-credit module, £2,312 per 30-credit module, £3,083 per 40-credit module, £3,469 per 45-credit module and £4,625 per 60 credit module.

For more details, please visit our course fees page.

Additional costs

Every course has day-to-day costs for basic books, stationery, printing and photocopying. The amounts vary between courses.

If your course offers a placement opportunity, you may need to pay for an Enhanced Disclosure & Barring Service (DBS) check.


Finding the right accommodation is paramount to your university experience. Our halls of residence are home to friendly student communities, making them great places to live and study.

We have over 1,000 rooms across our range of student halls. With rooms to suit every budget and need, from our 'Traditional Hall' at £122 per week to 'En-suite Premium' at £207 per week (2023/24 prices).

For full details visit our accommodation page.

How to apply

How do you apply?

Applying through UCAS

Single Honours:
Digital Media Production BA (Hons) - W212

Joint Honours:

Please visit the individual joint honours course pages for UCAS links:
Digital Media Production and Film Production BA (Hons) - P393
Digital Media Production and Graphic Design BA (Hons) - PW3G
Digital Media Production and Journalism BA (Hons) - GP45
Digital Media Production and Media & Culture BA (Hons) - WPF3

UCAS is the central organisation through which applications are processed for entry onto full-time undergraduate courses in Higher Education in the UK.

Read our How to apply pages for more information on applying and to find out what happens to your application.



Get in touch

If you have any questions, please get in touch. We're here to help you every step of the way.

Helen Holmes

Course leader