Digital Media Production and Media & Culture BA (Hons)

Digital Media Production modules enable you to develop expertise in areas of visual communication and digital design including video, photography, motion graphics, visual effects and web content.

As well as developing your creative work and digital 'skills', you will be introduced to the creative industries and the multitude of professions and careers associated with them. Many of your projects will respond to 'live' briefs set in collaboration with industry professionals. With their own, impressive experience as creatives, your lecturers, too, are expertly placed to share with you their inside knowledge of professional work.

Media & Culture involves more traditional academic study that examines how the media, TV and digital communication shape society, its values and politics and, as a result, identity and human experience. Throughout, you will be addressing some of the hottest topics of our times, from Green Media to Democracy and the Media, from War to Gender.

There will be opportunities to explore all forms of media and culture (TV, radio, pop music, sport, social networks) and a multitude of fascinating questions (Why do people the world over listen to rap and hip hop? How does the news report immigration? Why do people reinvent themselves on Facebook and in Second Life?). You will hone your critical and intellectual faculties in a variety of dynamic and engrossing teaching and learning contexts - contexts in which the media that you use may well be those that you are also studying. Media & Culture also provides you with opportunities for work placements and volunteering; these are designed to highlight how your learning is supporting your employability and to introduce you to some of the professional and employment possibilities that you could pursue once you have graduated.

For more information about teaching, learning and assessment on this course, please see the single honours course pages for Digital Media Production and Media & Culture.

Programme specification

For comprehensive details on the aims and intended learning outcomes of the course, and the means by which these are achieved through learning, teaching and assessment, please download the latest programme specifications for Digital Media Production and Media & Culture.

Employability

Digital Media Production has employability is at the heart of its course, with extensive industry links and live professional projects in collaboration with national organisations, expert guest speakers, and a commercially-experienced specialist staff team. Employers highly value multi-skilled creatives, with the visual communication skills necessary to produce effective campaigns across all digital media for a variety of audiences. Through our industry links, we have achieved a very high graduate employability rate. This course also provides an ideal base from which to go on to postgraduate study. In a Destinations Survey carried out by the University of Worcester Careers Service, 97% of Digital Media Production students had found work or had gone on to further study within six months of graduating.

Graduates of Media & Culture courses work in a wide range of careers to which communication skills are central, including marketing and public relations, publishing, media and journalism, business and industry, charities and public administration. Furthermore, in a 'media society', where an understanding of how to communicate is all-important, graduates of media and cultural studies courses now work in a wide range of other industries, and are involved in designing websites, writing publicity and press material, and running media training. Employment sectors include marketing, public relations, event management, teaching, business, and the public sector.

Part-time applications

If you would like to apply to study this course part time, please complete our online application form.