Professor Howard Cox


Professor of International Business History

Department of Marketing and Enterprise

Contact Details

tel: 01905 85 5400

Howard's teaching and research interests draw on a long experience in the fields of economics, business strategy and international business.He has published work in the area of business history and contemporary economic analysis. Howard is currently engaged in writing a history of Britain's magazine publishing industry from its earliest days through to the digital revolution.


PhD Economics
MSc Economics
BA (Hons.) Economics

Teaching & Research

International Business History
Business Strategy

International Business History
Business Strategy

Professional Bodies

Fellow of the Royal Historical Society
Association of Business Historians
US Business History Conference
European Business History Association


Bower, J and Cox H. Regulatory Capture and Special Interest Pleading: How Scottish & Newcastle became the UKs Largest Brewer Business History Review 2012, vol.86, no.1. pp. 43-68.

Cox, H. and Mowatt, S. Vogue in Britain: Authenticity and the Creation of Competitive Advantage in the UK Magazine Industry Business History 2012, vol.54, no.1, pp.67-87.

Cox, H. and Mowatt, S. Creating Images of Fashion: Consumer Magazines and American Competition in Britain, 1910-1940 Business and Economic History, Vol.7, 2009, pp.1-12,

Cox, H. Review of Hausman, W.J. et al Global Electrification: Multinational Enterprise and International Finance in the History of Light and Power, Business History, Vol.54, No.4, 2009, pp.635-6.

Cox, H. "British American Tobacco Company" in Cheng, Linsun (ed.) Berkshire Encyclopedia of China, Berkshire Publishing Group, Great Barrington, MA, Vol.1, ISBN 978-0-9770159-4-8, 2009, pp.208-9.

Cox, H. Shaping the Corporate Identity from Below: the role of the BAT Bulletin, Management and Organizational History, Vol.3, No.3, 2008 pp.197-215.

Cox, H. and Mowatt, S. Technological Change and Forms of Innovation in Consumer Magazine Publishing: a UK-based Study, Technology Analysis and Strategic Management, Vol. 20, No. 4, 2008 pp.503-520.

Cox, H. Mowatt, S. and Prevezer, M. New Product Development within a Network Setting: the case of the chilled-ready meals industry in the UK in Casson, M. and Guista, M. (eds.) The International Library of Critical Writings in Economics: The Economics of Networks, Cheltenham, Edward Elgar, 2008, pp.77-99.

Casson, M. and Cox, H. An Economic Model of Inter-firm Networks in Casson, M. and Guista, M. (eds.) The International Library of Critical Writings in Economics: The Economics of Networks, Cheltenham, Edward Elgar, 2008, pp.100-120.

Cox, H. Review of Ietto-Gillies, G. Transnational Corporations and International Production: Concepts, Theories and Effects, Long Range Planning, Vol.40, No.4, 2007, pp.630-632.

Cox, H. Business on Trial: the Tobacco Securities Trust and the 1935 Pepper Debacle, Business History, Vol.49, No.6, 2007, pp.823-843.

Cox, H. Mowatt, S and Young, S. "Innovation and Organisation in the UK Magazine Print Publishing Industry" Global Business and Economics Review, Vol.7, No.1, 2005, pp.111-127.

Cox, H. British American Tobacco in McCusker, John J. (ed.) History of World Trade since 1450, Detroit, Mich.: Macmillan Reference USA, 2005, pp.81-2.

Cox, H. and Mowatt, S.Consumer-driven Innovation Networks and e-business Management Systems Qualitative Market Research: an International Journal, Vol. 7, No 1, 2004, pp.9-18.

Cox, H., Mowatt, S., Prevezer, M., Cerasale, M. and Stone, M. Transformation in Food Retailing in Cerasale, M. and Stone, M. (eds.) Business Solutions on Demand, Kogan Page, 2004, pp.22-37.

Cox, H.International Business Enterprise before 1945: Evolution of the Global Cigarette Market Información Comercial Española, No.812, 2004, pp.125-36. (In Spanish).

Cox, H. American Tobacco Co., British-American Tobacco Co. and Globalization in Goodman, J. (ed.) Tobacco in History and Culture: an Encyclopedia, Michigan, Delaware: Charles Scribners Sons, 2004, pp.42-45; 92-96; 251-258.

Cox, H., Mowatt, S and Prevezer, M. New Product Development and Product Supply within a Network Setting: the case of chilled ready-meal industry in the UK, Industry and Innovation, Vol. 10, No. 2, 2003, pp.197-217.

Cox, H. The Tobacco Industry in Moykr, J. (comp.) The Oxford Encyclopedia of Economic History, Vol.5, Oxford University Press, 2003, pp.124-6.

Cox, H., Huang, B. and Metcalfe, S. Compradors, Firm Architecture and the reinvention of British Trading Companies: John Swire and Sons Operations in Early Twentieth Century China Business History, Vol.45, No.2, April 2003, pp.15-34.

Cox, H. and Frenz, M. Innovation and Performance in British-based Manufacturing Industries: shaping the policy agenda, The Business Economist, Vol.33, No.2, July 2002, pp.24-33. Awarded Citation of Excellence Top 50 in 2003 by the Emerald Management Reviews Awards

Cox, H., Mowatt, S. and Prevezer, M. The Firm in the Information Age: Organizational Responses to Technological Change in the Processed Foods Sector, Industrial and Corporate Change, Vol. 11, No. 1, 2002, pp.135-158.

Cox, H., Frenz, M. and Prevezer, M. Patterns of Innovation in UK Industry: Exploring the CIS Data to Contrast High and Low Technology Industries, Journal of Interdisciplinary Economics, Vol.13, No. 1, 2002, pp.267-304.

Cox, H. The Global Cigarette: Origins and Evolution of British American Tobacco, 1880-1945, Oxford University Press, 2000, pp.401. (Reprinted 2001) (Japanese translation published by San-ai Shoin, Tokyo, 2002, pp.496).

Cox, H. and Chan, K.Y. The Changing Nature of Sino-Foreign Business Relationships, 1842-1941 Asia Pacific Business Review, Vol. 7, No. 2, 2000, pp.93-110.

External Responsibilities

External Responsibilities

Professor Cox is a Visiting Fellow at the Centre for International Business Studies (London South Bank University) and the Centre for Print History and Culture (University of Birmingham/Birmingham City University).

External examiner of PhD students at University of Birmingham, Birkbeck College, London South Bank University.

Current PhD Projects


Business History
Economics of the Firm
Corporate Strategy


Current student projects:

An Analysis of the Decline of the Carpet Industry, 1918-1973, with particular reference to firms in the Kidderminster district