Kate Dobson


Lecturer Consultant in eBusiness & China Partnership Manager

Department of Marketing and Enterprise

Contact Details

email: k.dobson@worc.ac.uk
tel: 01905 54 2520

Kate has over 20 years industry experience which she now uses effectively in the classroom to give students employability skills and real world learning experience. Kate initially worked in sales in engineering and then started her own company in 2005 specialising in developing bespoke ecommerce solutions. As the business web presence evolved with new technologies and social media, Kate moved to consultancy in this field. Notable projects included Peugeot and City and Guilds. Kate's research concentrates on digital marketing, social media, social commerce and work-based learning.

Teaching & Research

Specialist Teaching Areas:
Digital Marketing
eBusiness including eCommerce, eMarketing and Social Media
SEO and Analytics
Website Design
I.T. Project Management
Computing and I.T. Law

Specialist Research Areas:
Social Media
Digital Marketing
Non-trackable Social Conversations (Hidden Social),
Social Commerce

Professional Bodies

Chartered Management Institute - Chartered Manager


Kuzma, J. and Dobson, K. and Robinson, A. (2016) An Examination of Privacy Policies of Global On-line E-pharmacies. European Journal of Research and Reflection in Management Sciences, 4 (6). pp. 23-28. ISSN 2056-5992

Kuzma, J. and Dobson, K. Robinson, A. and Williams, N. (2016) Drones in Business: Can your Organisation Capitalise on this New Technology? In: Drones in Business: Can your Organisation Capitalise on this New Technology?, 15th September 2016, The Hive, Worcester, UK. (Unpublished)