Marketing Management MSc

The Marketing Management MSc combines marketing theory with critical and analytical approaches to management, equipping you to develop innovative value-adding marketing solutions.

The course begins with a group of three core modules – Marketing Management, Organisational Leadership & Management and Customer Insight – designed to cover key concepts in the critical areas of management decision-making and customer orientation.

In the second semester, you will study three modules – a core module in International Business Strategy, plus two specialist modules from a choice of Emerging Themes in Marketing, International Marketing and Advertising Strategy. In addition, you will follow a module in Research Methods, designed to prepare you for your Dissertation.

The MSc Marketing Management programme is designed for established marketing practitioners who are seeking to enhance their knowledge and skills in preparation for progression into more senior management roles.

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How to Apply

For all taught postgraduate and PG Cert programmes, please apply directly to University of Worcester. You can download an application form, or can contact the Admissions office on 01905 855111 / pg-admissions@worc.ac.uk

Please post your completed application form to:
Admissions Office
University Of Worcester
Henwick Grove
Worcester
WR2 6AJ

Alternatively you can apply online for postgraduate programmes at University of Worcester via the Prospects online directory of postgraduate programmes. There is no fee for using the online application service.

When we receive your application form, your details will be passed to the Masters Programme Leader who will contact you to arrange an informal interview. You may include additional material, such as references, in support of your application or bring them with you to interview.

You can apply for postgraduate taught courses and PG Certs at any time, but preferably as early as possible before the start of the academic year, which begins in September.

Study options

One year full-time

Get in touch

John Gardener
Business School Admissions Tutor
01905 855357
j.gardener@worc.ac.uk

Admissions Office
01905 855111
admissions@worc.ac.uk

Either a first or second-class Honours Degree or equivalent

If English is not your first language, you will be expected to have reached a sufficient standard on admission to the course (e.g. IELTS 6.5, with a minimum of 6.0 in each element)

Modules

Marketing Management
Organisational Leadership & Change Management
Customer Insight
Emerging Themes in International Business
Emerging Themes in Marketing
Research Methods
Dissertation
One option from
Advertising & Promotions
or
Advertising Psychology

See the course module diagram

Assessment

The course is designed to be student-centred and features a significant amount of independent research and study, with the support of experienced and well-qualifiedtutors. Assessments will focus on research projects based on issues affecting your own organisation and your role within it.

The Research module is followed by a supervised 10,000 word Dissertation, which allows you to draw upon your knowledge of marketing through applied research, focused upon organisation or sector-specific environments.

Academic department

Worcester Business School

“We champion an imaginative ethos that combines sound business principles with instinctive commercial drive. Our students ranked us in the top 5% of universities for ‘personal development’.”
Mark Richardson, Head of Worcester Business School

Employability

This course will equip students who are either embarking upon a career in business, or are already established in their role, with both the generic skills required to successfully operate in a management role, and the more detailed expertise demanded from those working within the marketing area

Course structure