Marketing & Human Resources MSc

The Marketing and Human Resources MSc develops a critical and analytical understanding of the dynamics between satisfying key business stakeholders and adopting a relationship marketing approach to business.

The course begins with a group of three core modules – Marketing Management, Organisational Leadership & Management and Customer Insight – designed to cover key concepts in the critical areas of relationship management.

In the second semester, you will study three specialist modules – you can choose either Advertising Strategy or Emerging Themes in Marketing, plus two specialist HR modules. In addition, you will follow a module in Research Methods, designed to prepare you for your Dissertation.

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How to Apply

For all taught postgraduate and PG Cert programmes, please apply directly to University of Worcester. You can download an application form, or can contact the Admissions office on 01905 855111 / pg-admissions@worc.ac.uk

Please post your completed application form to:
Admissions Office
University Of Worcester
Henwick Grove
Worcester
WR2 6AJ

Alternatively you can apply online for postgraduate programmes at University of Worcester via the Prospects online directory of postgraduate programmes. There is no fee for using the online application service.

When we receive your application form, your details will be passed to the Masters Programme Leader who will contact you to arrange an informal interview. You may include additional material, such as references, in support of your application or bring them with you to interview.

You can apply for postgraduate taught courses and PG Certs at any time, but preferably as early as possible before the start of the academic year, which begins in September.

Study options

It is possible to study towards a Masters award (nine modules) or either of the interim awards:

Postgraduate Certificate
To gain a Postgraduate Certificate students must successfully complete three modules, which may be all taught or a combination of taught and individual study modules.

Postgraduate Diploma
After completing the Postgraduate Certificate, it is possible to complete a further three modules to achieve the award of Postgraduate Diploma.

Get in touch

John Gardener
Business School Admissions Tutor
01905 855357
j.gardener@worc.ac.uk

Admissions Office
01905 855111
admissions@worc.ac.uk

Either a first or second-class Honours Degree or equivalent

If English is not your first language, you will be expected to have reached a sufficient standard on admission to the course (e.g. IELTS 6.5, with a minimum of 6.0 in each element)

Modules

Marketing Management
Organisational Leadership & Change Management
Customer Insight
Human Resource Management
International Human Resource Management
Emerging Themes in Marketing
Research Methods
Dissertation

See the course module diagram

Assessment

Assessments will involve both written coursework assignments and examinations in the key areas of management. The Masters award will require students to complete a supervised 10,000 word Dissertation.

A wide variety of assessment methods are used, including case studies, research projects, reports, presentations, business simulations and examinations.

Academic department

Worcester Business School

“We champion an imaginative ethos that combines sound business principles with instinctive commercial drive. Our students ranked us in the top 5% of universities for ‘personal development’.”
Mark Richardson, Head of Worcester Business School

Employability

The Marketing and Human Resources MSc prepares you for a successful career in areas such as personnel management, consultancy, recruitment and selection, training and development, reward management and human resource planning.

You may also wish to further your studies by undertaking a PhD in HRM related issues, under the supervision of our Centre for People @ Work.

Course structure