Marketing Degrees BA (Hons)

Our Marketing courses are all mapped against the Chartered Institute of Marketing’s Professional Marketing Standards, and are strongly vocationally oriented.

Practical assessments are designed to reflect and prepare you for the exciting and current real-world of marketing. You will be taught by international scholars, professional marketers and practitioners.

Our Marketing degrees will enable you to become an excellent communicator, analyst, problem solver, decision maker, teamworker and business strategist, as well as developing skills in creative thinking, time management, personal initiative, self-reliance, organisation, prioritisation, responsiveness, proactivity and reflective thinking.

You will also have the opportunity to take a paid placement year during your degree, so that you can gain valuable insights into the real world of work. You can add further value to your CV by spending a study semester overseas at one of our partner universities in the USA, Canada, Australia, New Zealand or Europe.

You can choose from a suite of ten Single Honours degrees as below:

Factfile
Entry requirements
Course content
Student views
Learning and assessment
Earn as you learn

Course combinations and UCAS codes

Marketing BA (Hons): N501 BA/Mkt
This seeks to inspire you to function as an instinctive marketer who adopts and champions marketing both as an underpinning business philosophy and management function. It provides a sound platform for a career in the marketing department of an organisation and ultimately marketing management.

Marketing, Advertising & Public Relations BA (Hons): NP5F BA/MAPR
This prepares you for an exciting career on either the client or agency side of the marketing communications industry. It is recognised by the Chartered Institute of Public Relations (CIPR), confirming that course content has been assessed to provide relevant skills and knowledge development towards a career in public relations or communications.

BA (Hons) Business degrees with a pathway in Marketing:
These are generalist marketing degrees where you can study marketing alongside another business function or management discipline. They are a good choice if you wish to keep your career options open or progress into a wider managerial role.

Business, Accountancy & Marketing BA (Hons): NNC5 BA/BAM

Business, Management & Marketing BA (Hons): NN2M BA/BMMkt

Business, Marketing & Economics BA (Hons): NL51 BA/BMktEc

Business, Marketing & Human Resource Management BA (Hons): NN1P BA/BMktHRM

Business, Entrepreneurship & Marketing BA (Hons): NN5D BA/BEMgt

Business, Marketing & Advertising BA (Hons): NND5 BA/BMktA

Business, Marketing & Public Relations BA (Hons): NPC2 BA/BMktPR

UCAS is the central organisation through which applications are processed for entry onto full-time undergraduate courses in Higher Education in the UK.

For the latest information, check the UCAS website at www.ucas.com

Study options

If you wish to focus intensely on marketing as a specialist subject, the Marketing BA (Hons) is the best option for you. You can also choose to study the specialist Marketing, Advertising & Public Relations BA (Hons) degree, or study marketing alongside another business function or management discipline.

The Marketing degrees are flexible - the first year is integrated, which means that the modules you study will be the same whichever pathway you have chosen, allowing you to change to an alternative course after your first year.

These courses are available to study as a 3-year full-time or 4-year sandwich course, with the opportunity to take part in a work placement year.

Get in touch

John Gardener
Business School Admissions Tutor
01905 855357
j.gardener@worc.ac.uk

Helen Shaw
Course Leader
01905 542125
h.shaw@worc.ac.uk

Admissions Office
01905 855111
admissions@worc.ac.uk

280 UCAS Tariff points and Grade C in GCSE English Language and Mathematics

The University will consider each application on its individual merits and will recognise a range of qualifications not currently included in the Tariff, including Access courses, European Baccalaureate and pre-2002 qualifications such as GNVQ. Please contact the Admissions Office for advice.

Further information about the UCAS Tariff can be obtained from www.ucas.com

Applicants with no formal qualifications may be considered for Mature Student Entry Routes.

Course structure

Download our module diagrams document to view our course structures in detail. Click on the links in the contents to view a specific course, or browse the complete document for information on all our pathways.

Undergraduate Prospectus

The Worcester Business School prospectus is available to read online or as a downloadable PDF.

Modules for Marketing BA (Hons)

Year 1
The Business Professional
Marketing Concepts
Financial Concepts
Management Concepts
Economic Concepts
Two modules of your choice

Year 2
Business Ethics
Sales Management
Customer Behaviour
Business Research
Marketing Communications Development
Interactive Marketing
Two modules of your choice

Optional 1 Year Business Placement between Year 2 and Year 3

Year 3

Enhancing Organisations & Employability

Contemporary Issues in Marketing

Brand Management

Global Business Strategy

Contemporary Marketing Strategy

International Marketing

Independent Study (over two semesters)

Modules for BA (Hons) Business degrees with a pathway in Marketing

Year 1

Economic Concepts

Financial Concepts

Management Concepts

Marketing Concepts

The Business Professional

Two modules of your choice

Year 2

Advertising & the Mind of the Consumer

Advertising Management

Business Ethics

Creative Problem Solving

Customer Behaviour

Financial Accounting & Analysis

Human Resources: Context & Practice

Interactive Marketing

Leadership in Action

Leadership Principles & Practice

Macro Economics

Management Accounting & Finance

Managing People & Performance

Micro Economics

Operations Management

Project Management

Public Relations & Campaigning

Public Relations Practice

Small Organisation Development

Business module of your choice

Two modules of your choice

Optional 1 Year Business Placement between Year 2 and Year 3

Year 3

Advanced Managing Accounting

Advertising Campaign Strategy

Coaching & Mentoring

Contemporary Global Systems

Contemporary Issues In Marketing

Contemporary Marketing Strategy

Corporate Finance

Economics of Business

Enhancing Organisations & Employability

Entre & Intrapreneurship

Global Business Strategy

In the Contemporary Workplace

Leadership in Turbulent Times

Managing Emerging Issues

Managing Entrepreneurship

Managing the Diverse Workforce

Public Relations & Society

Selling the Prime Minister

Sustainable Management

Independent Study (over two semesters)

Olivia Larsson

Student, Business, Marketing & Public Relations BA (Hons)

“The range of modules in the course are perfect for me, since they are creative and outgoing. The teachers are amazing and incredibly enthusiastic.”

Academic department

Worcester Business School

“We champion an imaginative ethos that combines sound business principles with instinctive commercial drive. Our students ranked us in the top 5% of universities for ‘personal development’.”
Mark Richardson, Head of Worcester Business School

Employability

Your Worcester degree in Marketing will prepare you to work ‘in-house’ in a wide range of product and service organisations, charities or the public sector. Typical roles include marketing manager/assistant manager, product manager, brand manager, marketing analyst, sales consultant, events manager or web marketer.

You may choose to work within a specialist marketing, advertising, PR, internet or research agency or to take a broader management or business development role in risk management, accountancy, banking, insurance, investment, retailor general management.

Alternatively, you may choose to continue your studies with a postgraduate qualification in Marketing, International Marketing or Management or a professional qualification from the Chartered Institute of Marketing.

Learning and assessment

You will experience a range of learning activities within the lectures, seminar groups and further study.

Lectures usually begin with introducing the underpinning concepts of a topic. After the introductory lecture you will often be split into small seminar groups during which you will work individually or with two or three other students on case studies which will enable you to explore the subject in greater depth.

Between lectures you will carry out further study - we adopt an ‘open door’ policy and you will be encouraged to seek the help of lecturers. Most class materials will uploaded to Blackboard (our VLE) before sessions and these materials can be downloaded at University or from anywhere with an internet connection. Many modules have set up on-line discussion facilities to enable you to collaborate with other students between sessions.

There is a wide variety of assessment, including reports, group presentations, portfolios and examinations.

Work Experience

Many modules in the course enable students to relate their learning to less formal work experience through part-time, holiday or voluntary work. Many companies offer summer or other short-term placements. These can be an excellent way of building up a network of contacts and getting experience of exciting projects. Worcester Business School advertises short-term vacancies on its intranet. Recent opportunities have included summer internships with Vodafone and Macmillan, and many other national and local vacancies.

Work Placement

The course includes a paid optional placement year so students can earn as they learn and add full time work experience to their CV. This adds real value to the qualification and helps students to gain an advantage in the graduate job market by developing valuable skills in areas like communication, time and project management, problem solving and team working.

Students can spend their placement year at an organisation of their choice, anywhere in the UK. Worcester Business School has strong links with local businesses and many of our students take up placements in the locality with a large number of well-known organisations. Placement opportunities are available in all business sectors, including marketing, advertising, PR, HR, business management, finance and economics. Examples of employers who have previously offered placements include Aston Villa, Enterprise rent-a-car, e-on, Groupon, Hays, IBM, Intel, Marks and Spencer, Microsoft, NHS, Price Waterhouse Cooper, The House of Commons, Waitrose, Worcester Bosch and many others.