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What makes Marketing at Worcester special?

Effective marketing is essential to the success of most organisations.

At Worcester, you’ll study the latest marketing techniques, get hands-on experience and can earn professional accreditation from the Chartered Institute of Marketing (CIM) alongside your degree with this CIM Graduate Gateway accredited course.

This is a highly-specialised and applied course taught by marketing practitioners and consultants with extensive experience of domestic and international marketing (including with the Advertising Standards Authority,  BP, Deloitte, Mercedes, Next, Orange, Royal Aeronautical Society, Thomas Cook, Toyota, UK local councils, Egyptian SMEs and the Bank of China). 

Key features

  • Gain real world knowledge by carrying out projects with case studies and ‘live’ clients – including international brands, agencies, charities and local industries – to develop your professional consulting abilities
  • Build professional experience alongside your qualification with an optional one-year paid work placement
  • An opportunity to study abroad in America, Canada, Europe, Australia or New Zealand
  • 91% of 2014 Marketing graduates employed or actively engaged in other activities (eg further study) after six months
  • Our graduates have secured jobs with companies such as Apple, Home Retail Group, IBM, KPMG, PepsiCo
  • Our marketing courses were top-ranked by students in 2015 for course communications and library resources.

Entry requirements

What qualifications will you need?


UCAS tariff points

Entry requirements

280 UCAS Tariff points and Grade C in GCSE English Language and Mathematics

From 2017 there will be a change in the UCAS point system. See our new UCAS tariff page for more information.

The University will consider each application on its individual merits and will recognise a range of qualifications not currently included in the Tariff, including Access courses, European Baccalaureate and pre-2002 qualifications such as GNVQ. Please contact the Admissions Office for advice.

Applicants with no formal qualifications may be considered for Mature Student Entry Routes.

Other information

If you have any questions about entry requirements, please contact the Admissions Office on 01905 855111 or email for advice.

Further information about the UCAS Tariff can be obtained from   

Book your place at an Open Day

Want to know why so many students love living and studying in Worcester?

Our open days are the perfect way to find out.

Book your place

Course content

What will you study?

Here is an overview of current modules available on this course. Regular updates may mean that exact module titles may differ. Visit our Academic Quality Unit pages for full programme specifications for each course.

Year 1

Option Modules

  • Business & Social Enterprise (double module)
  • Business Challenge (double module)
  • Business Law (double module)
  • Web & E-business (double module)

Year 2

(content will vary if you choose to spend a semester at a partner university overseas)

  • Contemporary Marketing Communications (double module)
  • Customer Behaviour & Decision Making (double module)
  • Business Options (eg:Advertising Influence & Persuasion; Business Research; Public Relations and Campaigning; Selling & Sales Management, Social Media)or Elective

Option Modules

  • Business Ethics
  • Business Research
  • Business Sustainability
  • Commercial Law
  • Creative Problem Solving
  • EU, Human Rights & the Legal Environment
  • Europe's Economies: Catching Up or Falling Behind?
  • Preparing for Placement
  • Selling & Sale Management
  • Service Marketing
  • Social Media
  • Advertising: Influence & Persuasion (double module)
  • Business & Social Enterprise (double module)
  • E-business (double module)
  • Entrepreneurship & Small Business Management (double module)
  • Financial & Management Accounting (double module)
  • Financial Markets & Trading (double module)
  • Internal Legal Landscape (double module)
  • Leadership Principles & Practice (double module)
  • Macro & Micro Economics (double module)
  • Managing HR & Performance (double module)
  • Operations, Project & Risk Management (double module)
  • Public Relations & Campaigning (double module)
  • Work-based Learning (double module)

Year 3

Option Modules

  • Marketing in the Digital Age
  • Services Marketing

The range of modules in the course are perfect for me, since they are creative and outgoing. The teachers are amazing and incredibly enthusiastic.

Olivia Larsson, Student, Business, Marketing & Public Relations BA (Hons)

Teaching and Assessment

How will you be taught?

You will learn how to:

Explore the real-life application of learning via tutors with business experience, via work placement, and via contact with local, national and international businesses – in the past these have included Shell, Barclays Bank and the BBC.

There will be opportunities to take part in projects for clients, visits to businesses, live and computerised simulations, case studies and exhibitions alongside the usual lectures, workshops and seminars. You will develop a range of skills, which you can evidence on your CV and talk about at job interviews

Teaching approach

Worcester is a place where you will be supported to reach your full potential as a self-directed learner ready to make an immediate impact in the world of work. Tutors are friendly, approachable and accessible and virtual resources enable you to work flexibly to suit your own learning preferences and busy lifestyle.

You will progressively build your knowledge and expertise across levels of study through modules which are delivered in different ways, perhaps through traditional lectures and seminars as well as e-lectures, workshops and simulations. In a typical week, you will have 12 hours of scheduled contact time, which you will supplement with one-to-one tutorial meetings and around 20 hours of guided independent study.


There are a variety of assessment types – reports, presentations, projects, examinations – and sometimes you will even be able to choose an assessment style to suit you.

Meet the team

Here are a few of the current members of the department who teach on this course:

  • tim-sellick-worcester-business-school-university-worcester

    Dr Tim Sellick

    Tim began the development of his sales and marketing expertise as the Director of a Direct Marketing agency where he worked for over a decade. He then moved into academia after completing his Post Graduate Certificate in Education (Post Compulsory Education) delivering programmes for Birmingham City University for Undergraduate, Post Graduate, and for professional participants. Tim then then joined Saïd Business School at the University of Oxford in 2009 to work in Executive Education.

    Since 2011 Tim has worked at Worcester Business School where he teaches Marketing Communications, Marketing Strategy, and Sales Management. His management roles within the School include the Director of Post Graduate Studies and the Director of Corporate Programmes.

    Tim is a multi-award winning case writer and has authored a winning case in the EFMD’s Excellence in Practice Awards twice in the last three years. Tim is a Fellow of the Chartered Institute of Marketing (and a Chartered Marketer), and a Fellow of the Higher Education Association Academy.


Where could it take you?


We recognise that optimising your future employment and earning potential are a key factor in selecting your degree. All of our courses:

  • Are written and taught by business professionals who adopt a real-world approach to learning, teaching and assessment and are fully aware of what today’s employers are looking for
  • Help you develop the skills required by graduate employers – Research and problem solving, Critical Analysis, Communication, Numeracy, Self-management, Interpersonal Skills, Team Working, Self-awareness, Use of IT, Enterprise and Creativity
  • Offer the option of a paid placement year, which significantly increases your chance of getting a job when you graduate
  • Include the opportunity to learn via live work-based projects, allowing you to ‘earn as you learn’ through paid part-time work
  • Are accredited by, recognised by or mapped to professional qualifications and/or associations as appropriate
  • Provide access to our broad network of business managers and employers (including our own Business School Advisory Board) who work closely with us to design courses, offer scholarships and prizes, host student visits, provide work-related projects and contribute to teaching activities
  • Offer employment preparation workshops which include CV preparation (including access to our electronic CV Compiler Tool), mock interviews and meetings with employers
  • Offer the option to spend a semester abroad at one of our exchange universities in the USA, Canada, Europe, Australia or New Zealand to help you develop the intercultural skills that are so highly sought after by today’s employers

During my degree, I obtained a range of employability experience and credentials which helped me get a full-time job working for PepsiCo when I graduated.

Gina Hankinson, Graduated 2012

  • Case study

    Employer's view

    "We've had a fantastic time with the students from the University of Worcester Business School. The Business Challenge module is truly innovative, providing opportunities to be creative and work with a great group of people. The students have not only left Funny Blood with a lasting legacy of ideas, campaigns and contacts but they've also raised awareness of Platelet Function Disorders both locally and - literally - Worldwide as well as raising vital funds for the Haemophilia Unit at Birmingham Children's Hospital. Their projects have provided us with some amazing experiences like playing the giant killers at Worcester City FC, being on court with the Davis Cup players at Pershore Tennis Centre and Worcester Wolves and saving lives via #giveblood with NHS Give Blood. As a result, Funny Blood's been featured in the local press and radio a number of times and our social media interaction has increased; at the project's peak, our reach on Facebook was over 57k. A truly fantastic experience, thank you!"

    Ruby Edwards
    Founder, Funny Blood


How much will it cost?

Full-time tuition fees

UK and EU students

The standard annual fee for full-time UK and EU students enrolling in 2016 is £9,000 per year.

For more details, please visit our course fees page.

International students

The standard annual fee for full-time international (non-EU) students enrolling in 2016 is £11,400 per year.

For more details, please visit our course fees page.

Part-time tuition fees

UK and EU students

The standard fees for part-time UK and EU students enrolling on this course in 2016 are £1,180 per 15-credit module, £1,575 per 20 credit module and £2,360 per 30-credit module.

For more details, please visit our course fees page.

Additional costs

Every course has day-to-day costs for basic books, stationery, printing and photocopying. The amounts vary between courses.

Visit our Money Advice pages for information on how much you should budget for your course.

Financial support

£1,000 ABB or equivalent scholarships

The University of Worcester offers a £1,000 first-year scholarship to all new undergraduate students to the University who achieve at least ABB at A Level, or the equivalent qualification (such as distinction, distinction, merit at BTEC), and who are responsible for paying their own tuition fees.

For full details visit the scholarships and fee waivers page.

£1,000 academic achievement scholarships

Based solely on academic performance, the University awards up to 100 scholarships of £1,000 each to eligible high-achieving undergraduate students after completion of their first and second year of a degree course, or first year of a foundation degree or HND.

For full details visit the scholarships and fee waivers page.


Finding the right accommodation is paramount to your university experience, and our welcoming student communities are great places to live and study.

We have over 1,000 rooms across our halls, 358 of which were new in 2009. We offer halls of residence to suit every budget and need, from our 'Traditional Hall' at £89 per week to the £145 per week 'En-suite Extra'.

For full details visit our accommodation page.


How do you apply?

Applying through UCAS

Marketing BA (Hons): N501

Marketing (Placement Year) 4 Yr: N500


UCAS is the central organisation through which applications are processed for entry onto full-time undergraduate courses in Higher Education in the UK.


Read our How to apply pages for more information on applying and to find out what happens to your application.


N501 or N500

Apply now via UCAS

Get in touch

If you have any questions, please get in touch. We're here to help you every step of the way.

Admissions office

01905 855111  

Admissions Tutor

John Gardener
01905 85 5357

Course Contact

Doug Wotherspoon
01905 54 2125