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Yusheng Yang

PhD Student

Worcester Business School

Contact Details

email: yany1_15@uni.worc.ac.uk

tel:

As the first year PhD student, Yusheng’s research focuses on the cross-cultural (especially on East Asian and European) consumer behaviour and social media addiction. Yusheng is currently working with Dr Jenny Ma and Dr Chris Brower in Worcester Business School. Prior to this, Yusheng’s academic background was accounting and worked in a Chinese securities company as an accountant assistant.

Qualifications:

BA Accounting and Finance for International Business

MSc Accounting and Financial Management

Teaching & Research

Teaching & Research

Teaching and Research interests:

Cross-cultural consumer Behaviours and personality trails

International marketing

Social media addiction

Professional Bodies

Professional Bodies

Publications

Publications

External Responsibilities

External Responsibilities