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Research - Marketing

The Marketing & Enterprise Subject Group:

The Group has broad interests in marketing and enterprise planning generally; however, there are three core areas of interest customer behaviour (membership, impulse, luxury, entrepreneurial behaviours, services), technological innovation (in enterprise models, advertising creative processes, e-business), marketing communications (public relations, advertising). As a whole the group has a strong underpinning interest in the pedagogic area of active and applied learning.

 

Research active staff:

Dr. Robin Bell
Tao Chang
Dr. Marwa Gad Mohsen
Dr. Jenny Wei-Chen Ma
Dr. Richard Nicholls
Antonius Raghubansie
Roger Saunders
Dr. Tim Sellick
Nigel Walton
Dr. Helen Watts