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Volunteers Head to the Hills

A lecturer at the University of Worcester is helping to create an emotive survey of Malvern, finding out how local people react to and think about the town centre and its facilities.

Using award-winning new research methods, Andy Stevenson is helping Malvern Hills District council to map its new Route to the Hills.

The Emotisurvey | Malvern project builds on previous research projects undertaken by the University of Worcester in central Worcester with the City Council’s Landscape Architect and Town Planning teams. As part of the methods used it kits volunteers out with the latest digital video camera, sound recording equipment and geographical positioning system (GPS) and then asks them to walk a set route at the same time voicing their thoughts about the areas they are walking through.

The research phase is being carried out over the next few weeks with volunteers from a range of different groups including people with disabilities, young people and walkers.

Andy Stevenson, Senior Lecturer in Design at the University of Worcester, will then help to analyse the findings and present an online interactive resource to the Route to the Hills Board. The findings of which will be used to help the project to address local issues and improve the public realm.

He said: “It’s been great meeting all the different people involved and there’s already been some fascinating comments made about Malvern, it’s history, architecture, public realm and accessibility for visitors and residents with disabilities”.

MHDC is one of six partner organisations on the Route to the Hills. The others are Malvern Civic Society, Malvern Town Council, High Street Malvern, Great Malvern Priory Parochial Church Council and Malvern Hills Conservators.

To find out more about the Emotisurvey visit the Route to the Hills page on the council’s web page www.malvernhills.gov.uk/routetothehills