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Dr Vessela Warren

Lecturer in Operations Management/Project Management

Worcester Business School

Contact Details

email: v.warren@worc.ac.uk

tel: 01905 85 5358

Vessela has several years’ of senior operations management experience in international businesses in the field of construction, engineering and hydropower plant construction. She has also project managed the implementation of EU funded cross-country projects for a number of international organisations (Embassy of Italy, Italian Institute of Foreign Trade, Trade Consortium for Internationalization) for the promotion of the economic cooperation, trade and investment. Her project experience includes new business and services launches, strategic and operational analysis, business structuring and planning, capital investment project portfolio, process re-engineering, implementation and management.

Her DBA was awarded for a thesis entitled ‘Examining the implementation of service innovation processes in a small business services firm’. Her latest knowledge transfer projects involved the implementation of innovation processes, development and launching of new services and products in SMEs. Her specialisation is in strategic innovation management, business process re-engineering and service design using networks. Her work is interdisciplinary on the interface between strategy, operations, innovation and marketing. Other than her mother tongue, Bulgarian, she speaks English, Italian and Russian.


Qualifications (Academic and Professional)

 

Academic
Doctorate of Business Administration (DBA), University of Gloucestershire, UK
Master of Business Administration (MBA), University of West of England, UK
BSc in Economics and Business Administration, University of Bologna, Italy
PG Certificate of Teaching and Learning in Higher Education, University of Worcester, UK

Professional

Certified PRINCE2® Practitioner, TSO, UK
Certified Specialist in International Marketing, COFIM, Italy

Further Professional Development

Innovation process management, Masterclass with Dr. R. Cooper, founder of the Stage Gate®
Creativity tools and techniques, Masterclass with Dr. Ed de Bono, inventor of the Six Thinking Hats®
Leadership and Management training qualification, Chartered Management Institute (CMI)
Series of management training courses for new entrepreneurs, Italy
Series of workshops for development of international managerial competences, Italy

 

Teaching & Research

Teaching & Research

 

Current Teaching on Undergraduate and Postgraduate Modules

Operation, Project and Risk Management, Level 5 – Module Leader
Innovation and Intrapreneurship, Level 6
Entrepreneurship & Small Business Management, Level 5
International Business Strategy, Level 6
International Operations Management, Level 7 – MBA – Module Leader

Previously Taught on Undergraduate and Postgraduate Modules

Project Management, Level 5 – Module Leader
Operations Management, Level 5 – Module Leader
Global Business Strategy, Level 6
Strategic Management and Globalization, Level 7 – Executive MBA – Module Leader

My modules are designed to help students acquiring the skills, knowledge, and expertise needed for career in management so that the students can demonstrate employability when they graduate. Teaching, Learning and Assessment: Using multiple forms of active learning, experiential and student-centred pedagogies such as Live Projects and Live Case Studies, group work, bended learning and technology-enhanced learning, experiential tasks, practical work, and presentations.

 

Research Interests

Innovation management
Implementation of New Service Development (NSD) process in SME
Innovation and Sustainability
Barriers and enablers to service innovation
Strategic Innovation
The role of the networks into the innovation process
Service design
Service co-creation
Servitization

Research activities

-Member of the Managing Risk, Operations and Sustainability (MORS) Research Group, WBS
-Member of the Applied Research Group, WBS
-Invited track chair and reviewer, Doctoral Colloquium, University of Gloucestershire
-Convenor of research seminar series 

Knowledge Transfer Projects (KEEN/KTP)

One KEEN project, as an Academic Lead, for the development and launching of new racking services and solutions through the implementation of visualization, 3D printing and CAD laser.

One KTP projects managing the implementation of new innovation processes and the development and launching of new products and services for SMEs providing training services, recruitment and apprenticeship services, consulting and business services, and outsourcing services.
Current doctoral supervisions include: ·        
-A model of cultural impact on the valuation of patents ·
-Evaluating captive insurance companies as an incremental insurance innovation for medium-sized companies
-Exploring enabling factors for purchasing integration into the innovation process in a medium sized system integrator of consumer electronics products

Research/Consulting Interests

Implementation of innovation processes (providing research, training, facilitation and tools)
Helping to overcome the challenges to New Product and Service Development
Service Design using service blueprinting technique
Strategic Innovation – helping decision makers to focus on what matters most for the business to succeed

Professional Bodies

Professional Bodies

Member, Chartered Management Institute (CMI)
Member, British Academy of Management (BAM)
Member (corporate), Association of Project Management (APM)
Member, Special Interest Group (SIG) on Innovation, British Academy of Management (BAM)
Member, Special Interest Group (SIG) on Operations, Logistics and Supply Chain Management
British Academy of Management (BAM)
Member, Special Interest Group (SIG) on Strategy, British Academy of Management (BAM)

 

Publications

Publications

 

Conference Papers

Warren, V. and Davies, B. (2013). Structuring the Unstructured: Service Innovation in a UK Small Business Services Firm, Paper in the Proceedings of the 8th European Conference on Innovation and Entrepreneurship ECIE 2013, p. 641-648, 19-20 September 2013, Brussels, Belgium. Available through WRAP: http://eprints.worc.ac.uk/3824/

Warren, V. (2013). Structuring the Service Innovation Process in a Small Business Services Firm, Paper in the Proceedings of the 3rd Doctoral Colloquium, University of Gloucestershire, June 2013, Cheltenham, UK.

Warren, V (2013). Business Services Innovation: A Systematic Literature Review, Presentation at the Postgraduate Research Student Conference 2013, May, University of Gloucestershire, Cheltenham, UK.

Warren, V. (2012). Service Innovation Systematization in UK Small and Medium-Sized Service Firms, Paper in the Proceedings of the 2nd Doctoral Colloquium, University of Gloucestershire, July 2012, Berlin, Germany.

 

External Responsibilities

External Responsibilities

Deputy Chair, APM Midlands branch, HEI sub-committee
Reviewer, the International Journal of Health Care Quality Assurance
Track chair, Doctoral Colloquiums
Reviewer, Doctoral Colloquiums
Reviewer, Publishers

PhD/DBA Supervision

Expertise:

Operations and Project Management
Strategy, Innovation, Small Business Management and Enterprise, Business Model Innovation
Qualitative research, Case study research, Action Research

Current DBA projects: ·

A model of cultural impact on the valuation of patents
Evaluating captive insurance companies as an incremental insurance innovation for medium-sized companies
Exploring enabling factors for purchasing integration into the innovation process in a medium sized system integrator of consumer electronics products