Senior Lecturer in Advertising
Worcester Business School
tel: 01905 54 2057
Roger Saunders has been a lecturer for 16 years teaching on a range of marketing and advertising modules. His specialist discipline area is in the use of metaphors in advertising. As well as numerous papers delivered to the Academy of Marketing he is also the author of a chapter on advertising in a specialist German wine marketing text. His current area of research interest is in teaching and learning, specifically the use of group work in both formative and summative contexts, as well as enhancing student engagement through innovations in teaching practice.
Roger spent several years working in various different hotels before working for a telephone marketing company which was taken over by Reed Business Call, part of Reed Business Publishing, where he was promoted to Account Executive. After completing his Masterís degree Roger worked for six and a half years for an international training organisation, as a Sales & Marketing Consultant. During this time he worked with a number of major national and international organisations, including Standard Life, Safeway, Tetra Pak and Procter and Gamble.
Roger is†the Student Experience Tutor, StARs Coordinator and Joint Honours Coordinator.
- Teaching & Research
Teaching & Research
- Professional Bodies
Member of the Academy of Marketing
The Literary Production of Place (2003) International Tourism Conference Paper
Metaphors and Ostentatious Products (2008) Academy of marketing Conference
Metaphors in Print Advertising: The relationship with product type and advertising appeal (2009) Academy of marketing Conference
FA Level 1 Coaching
Oral Skills in Management (Advanced)
PG Certificate in Teaching and Learning in Further and Higher Education
PG Diploma in Marketing
BA (Hons) English Language & Literature