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Roger Saunders

Senior Lecturer in Advertising

Worcester Business School

Contact Details

email: r.saunders@worc.ac.uk

tel: 01905 54 2057

Roger Saunders has been a lecturer for 16 years teaching on a range of marketing and advertising modules. His specialist discipline area is in the use of metaphors in advertising. As well as numerous papers delivered to the Academy of Marketing he is also the author of a chapter on advertising in a specialist German wine marketing text. His current area of research interest is in teaching and learning, specifically the use of group work in both formative and summative contexts, as well as enhancing student engagement through innovations in teaching practice.

Roger spent several years working in various different hotels before working for a telephone marketing company which was taken over by Reed Business Call, part of Reed Business Publishing, where he was promoted to Account Executive. After completing his Masterís degree Roger worked for six and a half years for an international training organisation, as a Sales & Marketing Consultant. During this time he worked with a number of major national and international organisations, including Standard Life, Safeway, Tetra Pak and Procter and Gamble.

Roger is†the Student Experience Tutor, StARs Coordinator and Joint Honours Coordinator.

Teaching & Research

Teaching & Research

Advertising
Consumer Behaviour
Communication

Professional Bodies

Professional Bodies

Member of the Academy of Marketing

Publications

Publications

The Literary Production of Place (2003) International Tourism Conference Paper

Metaphors and Ostentatious Products (2008) Academy of marketing Conference

Metaphors in Print Advertising: The relationship with product type and advertising appeal (2009) Academy of marketing Conference

Qualifications

Qualifications

Rugby Ready
FA Level 1 Coaching
Oral Skills in Management (Advanced)
PG Certificate in Teaching and Learning in Further and Higher Education
PG Diploma in Marketing
MA Linguistics
BA (Hons) English Language & Literature