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Dr Paulo Mora-Avila

Lecturer in PR and Corporate Reputation, Public Relations and Campaigning Leader

Worcester Business School

Contact Details

email: p.moraavila@worc.ac.uk

tel: 01905 542766

Paulo has an extensive international experience in the fields of Marketing, Advertising and PR, performing roles both in academic and practical levels.

He holds an MBA from Royal Holloway University of London and a PhD in Marketing, Social Media and Consumer Behaviour with a focus on branding from the University of Birmingham.

Paulo’s teaching experience include Lecturer in Marketing at Birkbeck University of London, Lecturer in Marketing Strategy at Hult Business school and Assistant to Lecturers in Marketing Management at Birmingham University. His teaching and research areas of interest include, consumer behaviour, brands, social media, digital marketing, corporate reputation, and cross-cultural and cross-generational marketing.

Teaching & Research

Teaching & Research

Professional Bodies

Professional Bodies

Chartered Institute of Marketing
Academy of Marketing Science
American Academy of Advertising
Chartered Institute of Public Relations

Publications

Publications

External Responsibilities

External Responsibilities

Paulo is also an active member of the Prince’s trust Birmingham Chapter acting as a youth mentor.