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Dr Paul Blakey

Course Leader for MSc International Sport Management and Senior Lecturer in Sport Management/Sport Development

Institute of Sport & Exercise Science

Contact Details

email: p.blakey@worc.ac.uk

tel: 01905 542573

Paul is Senior Lecturer in Sport Business Management and joined the Institute of Sport and Exercise Science in November 2015. Paul has considerable experience within the higher education sector having previously been course leader for Sport MSc programmes at Northumbria University, and before that at the University of Chester. His PhD thesis, from the University of Manchester, focused upon strategic marketing practices of small and medium-sized businesses in the leisure industry. Prior to embarking on a career in academia, Paul was employed by several sport, leisure and hospitality companies, most notably working as an Assistant Manager with a leading private sector entertainment company.

Paul has worked on collaborative, and individual, research publications, conference presentations, ‘in-field’ event impact studies for sport governing bodies and co-ordinated a nationwide research project for a UK-based leisure corporation. He has supervised PhD students on subjects including surf brands, sports volunteers and sport tourism destinations.

Qualifications:

  • PhD Strategic Marketing (University of Manchester)
  • MA Leisure Management (University of Sheffield)
  • BA (Hons) Sports Studies (University of Chichester)
  • Certificate in Education (University of Chester)

 

Teaching & Research

Teaching & Research

Teaching Interests:

  • Sponsorship and Fundraising
  • Sport Event Operations
  • The Sports Entrepreneur

Research Interests:

  • Sport Event Impacts
  • Sport Small and Medium-sized Enterprises
  • Sport Sponsorship
  • Social Sport Marketing 

Publications

Publications

Blakey, P. A. & Elkington (in press) ‘Understanding Small and Medium Enterprises (SME’s) in Sport’.

Cook, P., Blakey, P. A. & Fishwick, L. (in press) Co-creating an authentic identity, perceptions beyond the core consumers: an ethnographic study of the commodified surfing subculture’.

Blakey, P. A. (2011) Sport Marketing Exeter: Learning Matters.

Blakey, P. A. & Chavan, R. (2010) ‘Twenty20 Cricket Sport Sponsorship Management Strategies: A Comparison Between India and the UK’ International Journal of Sport Management and Marketing, Vol. 9, Nos. ½, pp. 94-115.

Bell, B. & Blakey, P. A. (2010) ‘Do Boys and Girls Go Out to Play? Women’s Football and Social Marketing’ International Journal of Sport Management and Marketing, Special Issue on Sport Event Marketing: creating relationship value, Vol. 7, No. ¾, pp.156-172.

External Responsibilities

External Responsibilities

External Examiner for London Metropolitan University