Senior Lecturer in Innovation and Entrepreneurship
Worcester Business School
tel: 01905 54 2198
Nigel, joined Worcester Business
School in 2001 having previously worked as an International Marketing Manager
with an American multinational company. He then spent ten years as a strategy
consultant advising medium-sized companies in the United Kingdom.
Nigel is a member of the Worcester Business School Enterprise team and a full-time Senior Lecturer in Innovation and Entrepreneurship. His specialist teaching areas include innovation, intrapreneurship (how to be entrepreneurial in a large organisation), digital marketing and corporate intelligence. Nigel is also an Associate Lecturer with the Open University where he teaches strategy and entrepreneurship. He has completed a PhD at Coventry University analysing the role of the Internet as a technology ecosystem and its impact upon business module innovation.
Postgraduate Diploma in Marketing
Postgraduate Certificate in Learning and Teaching in Higher Education
BA (Honours) degree
- Teaching & Research
Teaching & Research
Specialist Teaching Areas
Innovation and Intrapreneurship
Specialist Research Areas
Innovation and disruptive technologies
Technology ecosystems and digital platforms
- Professional Bodies
Fellow of the Higher Education Academy
Fellow of the Institute of Consulting (Certified Management Consultant: CMC)
Member of the Chartered Management Institute
Member of the Chartered Institute of Marketing
Walton, N. (2018) The Extent to Which Data-Rich Firms Operating Two-Sided Platform -Ecosystem Business Models are Able to Use Data to Gain an Innovation Advantage Over Established One-Sided Companies. PhD Dissertation: Coventry University. January, 2018.
Walton, Nigel (2014) New Conglomerates and the Ecosystem Advantage. China-USA Business Review, 13 (7). pp. 431-443. ISSN 1537-1514
Walton, Nigel (2012) `Four-Closure`: How Amazon, Apple, Facebook and Google are Driving Business Model Innovation. Chinese Business Review, 11 (11). pp. 981-988. ISSN 1537-1506
Walton, Nigel and Oestreicher, Klaus (2012) Google and Apple’s Gale of Creative Destruction. China-USA Business Review , 11 (11). pp. 1478-1491. ISSN 1537-1514
Oestreicher, Klaus and Walton, Nigel and Newnham, Michael (2014) Produkteinführung im Umfeld des Niedergangs: Die Blu-ray Disk. In: Business Development Management: Von der Geschäftsidee bis zur Umsetzung. Symposion Verlag , Dusseldorf, Germany. ISBN 978-3-86329-613-1
Walton, Nigel and Buxton, Michael (2014) The Internet as a Small Business E-Commerce Ecosystem. In: E-Commerce Platform Acceptance: Suppliers, Retailers and Consumers. Springer International Publishing, Zurich, Switerland, pp. 79-100. ISBN Print: 978-3-319-06120-7 Online: 978-3-319-06121-4
Walton, Nigel (2017) The Internet as a Technology Based Ecosystem A New Approach to the Analysis of Business, Markets and Industries. Palgrave Macmillan, London. ISBN 1137600764 ISBN-13: 978-1137600769
Oestreicher, Klaus and Kuzma, Joanne and Walton, Nigel (2011) Sailing Against the Wind of Creative Destruction: The Attack of Radical Innovation on the Home Entertainment Industry - A Compendium of International Research Papers. Lambert Academic Publishing, Saarbrücken. ISBN 978-3-8443-2985-8
Walton, Nigel (2013) The New Conglomerates and the Ecosystem Advantage. In: European Business Research Conference, 5-6 September 2013, Rome, Italy. (Submitted)
Walton, Nigel (2012) `Four-Closure`: How Amazon, Apple, Facebook & Google are Driving Business Model Innovation. In: International Conference on Innovation, Management & Technology Research, 21-22 May 2012, Melaka, Malaysia.
Oestreicher, Klaus and Walton, Nigel (2012) New Internet-Based Technology Ecosystems. In: International Marketing Trends Conference, 19.-21.01.2012, Universita Ca Foscari, Venice.
Oestreicher, Klaus and Walton, Nigel (2011) Assessment of Innovation: The Geometrics of Strategy. In: 18th Annual South Dakota Business Conference, 29 September to 1st October 2011, Rapid City SD, USA. (Submitted)
Walton, Nigel and Oestreicher, Klaus (2011) Google & Apple’s Gale of Creative Destruction. In: EBES 2011 Conference, Istanbul, Turkey, 01-03 June 2011, Kadir Has University Istanbul.
Oestreicher, Klaus and Walton, Nigel (2010) Product Launch in a Declining Environment: The Blu-ray Disc – Opportunities and Struggle. In: Seventeenth Annual South Dakota International Business Conference in Rapid City, 30 September - 03 October 2010, Northern States University, South Dakota.
- External Responsibilities
Associate Lecturer in Strategy and Entrepreneurship - Open University Business School.
Daily Brief Contributor- Oxford Analytica