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Mark Richardson

Deputy Pro Vice Chancellor (Academic Portfolio) & Head of Worcester Business School

Worcester Business School

Contact Details


tel: 01905 85 5576

Mark worked for 8 years at Bass Taverns, part of Bass PLC, one of the Country’s largest pub and restaurant operators.  Roles included Market Analyst, Retail Promotions Manager, Customer Services & Merchandising Manager and Market Information Manager.  Mark moved into academia, initially as Senior Lecturer in Marketing and later Head of Department of Business & Marketing at UCE (now BCU).  Mark became Head of the University of Worcester Business School in 2006.

Teaching & Research

Teaching & Research

Teaching is focussed on Marketing Strategy

Research focussed on student ‘earn-as-you-learn’ activity through part-time working and work-based learning projects and how this experience impacts upon graduate employability.

Professional Bodies

Professional Bodies

Member – IoD Branch Committee for Hereford & Worcester

Fellow of Chartered Institute of Marketing

Vice Chair – Institute of Directors (Hereford & Worcester) Branch Committee

Member – Chartered Association of Business Schools learning, Teaching & Student Experience Committee

Member – Worcestershire Employment & Skills Board





Richardson, M., Gbadamosi, G. and Evans, C. (2009) Funding Full-Time Study through Part-Time Work, Journal of Education and Work, Vol. 22, No. 4, pp 319-334

Richardson, M., Evans, c. and Gbadamosi (2013) Academic plate spinning: The difficulties of balancing full time degree study with a part-time job. Worcester Journal of Learning & Teaching, Issue 8, July, pp. 36-47 (ISSN 2046-8024)

Evans, c., Gbadamosi, G. and Richardson, M. (2014) Flexibility, Compromise and Opportunity: Students’ Perceptions of Balancing Part-Time Work with a Full-Time Business Degree. International Journal of Management Education. Vol. 12, pp. 80-90

Richardson, M., Evans, C. and Gbadamosi, G. (2014) The work / study nexus: the challenges of balancing full time degree study with a part-time job. Research in Post-compulsory Education. Vol. 19, No. 3, 302-309.

Evans, C. & Richardson, M. ‘Realising the latent potential in the part-time student workforce’. Industry and Higher Education (in press)

Gbadamosi, G., Evans, C., Richardson, M. and Ridolfo, M. (2015) Employability and students’ part-time work in the UK: does self-efficacy and career aspiration matter? British Educational Research Journal.

Gbadamosi, G., Richardson, M., Evans, C. and Chanthana, Y. (submitted, awaiting feedback) Understanding self-efficacy and employability among university students in Cambodia: the relevance of part-time work and career aspiration.

Gbadamosi, G., Evans, C. and Richardson, M. (in preparation) Employability and students’ part-time work: does self-efficacy and career aspiration matter? An international comparison across China, India, Nigeria, UK and USA       

Paul Cashian, Julia Clarke and Mark Richardson (2015) Perspectives on Employability. Is it time to move the employability debate on? Chartered Association of Business School ‘Thought Piece’ available at



BSc (Hons ) Geography
Chartered Institute of Marketing Post Graduate Diploma in Marketing
MA Marketing
MA Education