Worcester Business School
tel: 01905 85 5253
Mark loves teaching advertising to students. His teaching style is creative, fast-paced and serious fun. He has won teaching awards in 2012 and 2013.
Mark brings years of practitioner experience to the Business School. He still works in advertising and marketing so he can bring up to date business topics and some of his business colleagues to the classroom.
- Teaching Interests
How advertising works from inside the business
Advertising agencies and media owners – global and local
Culture and branding
Social networking, new media and e-commerce
Innovation and creativity
Political advertising and spin
Presentation and communication skills
Leadership and building effective teams
- Professional Experience
Mark started work as a trainee journalist at Express Newspapers later moving to the sales team for the Daily Star. He then worked for five years at The Economist Newspaper and later joined LBC Radio in London.
He was one of the first people to join the team that successfully launched Classic fM in 1992, where he worked in the sales team, as well as launching radio stations in Finland, Holland and Sweden. He also trained as a radio presenter.
Mark delivers consultancy for Shell’s Global Retail Team and occasional consultancy for the University of Worcester, the Royal Sun Alliance Group, and London advertising agencies.
Since 2000 Mark has delivered management consultancy to Thales (for the Ministry of Defence), Worcestershire’s Museum, Arts and Heritage community, WS Atkins, DAS Insurance, Cable and Wireless, B&Q, and the Crown Prosecution Service.
- Education & Qualifications
Education & Qualifications
University of Oxford
Certificate in Psychodynamic Psychotherapy, 2005
International Teaching Seminars ITS (University of Reading)
Practitioner in NLP, Neuro-linguistic programming , 2000
Master Practitioner in NLP, Neuro-linguistic programming, 2001 – 2003
University of Warwick
Bachelor of Arts (B.A.) History, 1975 – 1978
Awarded the Student Recognition Award for Promoting Learning for ‘Creative Concepts in Advertising’ in 2012.
Awarded the Student Led Teaching Award for Best Module for ‘Creative Concepts in Advertising’ in 2013.
- External Responsibilities
Freeman of the City of London
Member of the Worcester Diocesan Advisory Committee
Ringing Master at Worcester Cathedral