Marilyn Hunt

Marilyn Hunt

Associate Head of Worcester Business School, Director of Curriculum & Quality Enhancement

Worcester Business School

Contact Details

email: m.hunt@worc.ac.uk

tel: 01905 85 5595

 

Originally a linguist, Marilyn worked for 11 years both in the UK and overseas in a variety of sectors including the media, an advertising agency, consumer durables, manufacturing and financial.  Roles included media buying, media planning, print buying, marketing research and advertising manager.  At Worcester Business School Marilyn is responsible for assuring the quality of the student experience and of the School’s undergraduate, postgraduate and professional curriculum.

 

Qualifications
CIM Chartered Marketer
MA Marketing
Chartered Institute of Marketing Post Graduate Diploma in Marketing
HND Marketing/International Marketing
RSA Bi-Lingual Diplomas in French & German

 

 

Teaching & Research

Teaching
Marketing Communications
International Marketing
Marketing Strategy
Customer Satisfaction

Research
Customer Perceived Service Quality and Satisfaction in HE
Student Engagement in Learning

 

Professional Bodies

Member, Chartered Institute of Marketing
Fellow of Higher Education Academy

Publications

Saunders R and Hunt M (2010) Undergraduate Non-Submission in Worcester Business School - 101 reasons and no single solution, Worcester Journal of Learning & Teaching, Iss 4 Jul

Allen S and Hunt M (2010) Why digitise? (Some of the benefits of digitising chapters/articles for your modules), Worcester Journal of Learning & Teaching, Iss 4 Jul

Chapter contribution to Solomon et al (2009), Marketing: Real People, Real Choices, 1st European edn, Harlow, Prentice Hall

External Responsibilities

CIM Marketing Academy