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Marilyn Hunt

Associate Head of Worcester Business School, Director of Curriculum & Quality Enhancement

Worcester Business School

Contact Details

email: m.hunt@worc.ac.uk

tel: 01905 85 5595

Originally a linguist, Marilyn worked for 11 years both in the UK and overseas in a variety of sectors including the media, an advertising agency, consumer durables, manufacturing and financial.  Roles included media buying, media planning, print buying, marketing research and advertising manager.  At Worcester Business School Marilyn is responsible for assuring the quality of the student experience and of the School’s undergraduate, postgraduate and professional curriculum.

Qualifications
CIM Chartered Marketer
MA Marketing
Chartered Institute of Marketing Post Graduate Diploma in Marketing
HND Marketing/International Marketing
RSA Bi-Lingual Diplomas in French & German

Teaching & Research

Teaching & Research

Teaching
Marketing
Marketing Strategy
Customer Satisfaction
Advertising and Promotion
International Marketing

Research
Customer Satisfaction 

Professional Bodies

Professional Bodies

Chartered Member, Chartered Institute of Marketing
Fellow of Higher Education Academy

Publications

Publications

‘Self-evaluation of learning as a mechanism to improve grades’ (in preparation)  

Case study author for Solomon et al (2012), Marketing: Real People, Real Choices, 2nd  European edn, Harlow, Prentice Hall  

Saunders R and Hunt M (2010) Undergraduate Non-Submission in Worcester Business School - 101 reasons and no single solution, Worcester Journal of Learning & Teaching, Iss 4 Jul  

Allen S and Hunt M (2010) Why digitise? (Some of the benefits of digitising chapters/articles for your modules), Worcester Journal of Learning & Teaching, Iss 4 Jul  

Chapter contribution to Solomon et al (2009), Marketing: Real People, Real Choices, 1st European edn, Harlow, Prentice Hall  

Richardson, M., Evans, C. and Hunt, M. (2008) Planning for Market Growth, Journal of The International Professional Managers Association, Vol. 3, No. 2, [cited on 25th April 2008], http://www.ipma.co.uk/journals.php     

Academy of Marketing Conference 2001, July 2001 Conference Paper “Service Quality and Customer Satisfaction in UK HE” Other authors: Steve Mackay

External Responsibilities

External Responsibilities

CIM Marketing Academy