Klaus Oestreicher

Chartered Institute of Marketing
Chartered Institute of Public Relations
Institute of Sales and Marketing Management
International Professional Managers Association

Oestreicher, K., Walton, N. and Newnham, M. 2011. Produkt Einfuehrung im Umfeld des Niedergangs: Die Blu-ray Disk – Chancen und Daseinskampf. In Becker, L (editor). 2011. Der Business Development Manager. Karlsruhe: Karlshochschule; Düsseldorf: Symposion Publishing GmbH.

Oestreicher, K. 2011. Sailing against the Wind of Creative Destruction: The Attack of Radical Innovation on the Home Entertainment Industry. Saarbruecken: Lambert Academic Publishing.

Oestreicher, K. 2011. Segmentation & the Jobs-to-be-done Theory: A Conceptual Approach to Explaining Product Failure. Journal of Marketing Development and Competitiveness, USA.

Oestreicher, K. 2011. Against the Odds – The Marketing Dilemma of Physical Products in an Increasingly Virtual World. International Journal of Business, Management and Social Sciences, 2:(2).

Walton, N., Oestreicher, K. and Newnham, M. 2011. Google’s and Apple’s Gale of Creative Destruction. Proceedings of the EBES 2011 Conference, Istanbul, 1-3 June 2011.

Oestreicher, K. 2010. Handbuch Strategische Kommunikation: Struktur, Implementierung, Erfolgsfaktoren. Erlangen: Publicis pro/Wiley.

Oestreicher, K., Walton, N. and Newnham, M. 2010. Product Launch in a Declining Environment: The Blu-ray Disc – Opportunities and Struggle. Proceedings of the Seventeenth Annual South Dakota International Business Conference, Rapid City SD, 30 September-2 October 2010. Rapid City SD.

Oestreicher, K. 2010. Disruptive Technology: Approaches to Escape a Discontinuous Environment. Proceedings of the 19th International IAMOT Conference on Management of Technology, Cairo.

Oestreicher, K. 2010. Strategic Structuring of Marketing & Corporate Communications for the Global Value-oriented Economy. Proceedings of the 1st International Research Day, University of Worcester, 6 May 2010, Worcester.

Oestreicher, K., Kuzma, J. and Yen, D. 2010. Avatar Supported Learning in a Virtual University. Worcester Journal of Teaching and Learning, 4. 2010.

Oestreicher, K. and Kuzma, J. 2009. The Music Industry & Its Consumers: A Potential Divorce through Technology and Shifting Market Linkages ? Chinese Business Review, 8:(9). 1-17.

Oestreicher, K. 2009. Talking to the Empowered Consumer: Dealing with the Shift of Power. Cambridge (UK)/Medina (USA): Sigel Press.

Oestreicher, K. and Kuzma, J. 2009. The Music Industry & Its Consumers: A Potential Divorce through Technology and Shifting Market Linkages? Proceedings of the 2009 EBES Conference, Kadir Has University Istanbul, 1-2 June 2009, Istanbul.

Oestreicher, K. Kuzma, J. and Yen, D. 2009. Avatar Supported Learning in a Virtual University. Proceedings of the 29th SGAI International Conference on Innovative Techniques and Applications of Artificial Intelligence, Peterhouse College, 15-17 December 2009, Cambridge (UK)

Oestreicher, K. 2009. Strategic Communication and the Stakeholder Concept: Merging Marketing Communication and PR. Proceedings of the 4th International Research Days on Marketing Communications, Aarhus Business School, 26-27 March 2009, Aarhus.

Professor, IPE Management School Paris
Visiting Professor Mantissa College, Kuala Lumpur
External Examiner, University of Wales
Accredited Lecturer Paris Graduate School of Management
Member of the Research Institute CEROS of the Université Paris Ouest Nanterre La Défense
Member of the Scientific Committee of the Conference Marketing Trends, ESCP Europe Business School, Paris
Director of the International Professional Managers Association