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Dr Gabor Sarlos

Senior Lecturer in PR, Corporate Reputation and Campaigning

Worcester Business School

Contact Details


tel: 01905 85 5456

Gabor is a Senior Lecturer in Public Relations and Corporate Communications, following a year in a similar position at the University of Wolverhampton. Previously, he held a similar role with the Buckingham University accredited International Business School of Budapest. His professional career includes running of his own award-winning PR firm for over 20 years, development and execution of full range public relations, reputation management and change management campaigns, communication strategy development for corporate and NGO clients on various European markets, and providing professional communication and media consulting and training services for management of business, social and political organisations.


PhD in Sociology, ELTE University, Budapest.  Research area: Risk and benefits perception of nuclear energy in Europe.

MSc in Economics, Budapest Corvinus University.

Graduate Certificate of Business Studies, Swinburne University, Melbourne.

Teaching & Research

Teaching & Research

During the last 8 years Gabor has been leading undergraduate and graduate modules and courses in the fields of Public Relations, Corporate Communications, Corporate Social Responsibility and Science Communication.

His prime research interests include energy transition and sustainability communication, crisis and risk management as well as science communication.

Professional Bodies

Professional Bodies

ESA - European Sociological Association

MECCSA - Media, Communication and Cultural Studies Association



Sarlós, G (2015) ‘Risk Perception and Political Alienism: Political Discourse on the Future of Nuclear Energy in Hungary’, Central European Journal of Communication, Vol 8. No 1 (14). Wroclaw: PCA

Sarlós, G (2015) ‘Jajj és jeee! Hogyan látjuk az atomenergiát’ (No and Yes! How do we perceive nuclear energy), in: Sós, P.J. and Szécsi, G. eds. A Public Relations elmélete és gyakorlata (Theory and Practice of Pubic Relations), Budapest–Pécs: MPRSZ-PTE

Sarlós, G. (2014) ‘Risk and Benefit Perceptions in the Discourse on Nuclear Energy’, Saarbrücken: LAP Lamberts

Sarlós, G. – Szondi, Gy. (2014) ‘Crisis communication during the red sludge spill disaster in Hungary—a media content analysis-based investigation’, Journal of Public Affairs, vol. 15, no 3 pp. 277–286

Sarlós, G. (2014) Értékválasztás és atomenergia, Nemzeti szempont (Value choice and nuclear energy, in: Prazsák, G. ed. National Perspective), Budapest: ELTE University

Fekete, M. – Sarlós, G. (2013): ‘Identitás és elutasítás – eloítéletesség az európai országokban’ (Identity and refusal - presence of prejudice in European countries), Belvedere Meridionale, Vol 25. No. 2. pp. 32–44. Szeged: Belvedere (online version downloadable:

Sarlós, G. (2013): ‘The issue of safety and security in the discourse about nuclear energy in Hungary’, In: Szilágyi, T. ed. The culture of safety and defense, Gödöllo: Szt István University (downloadable at:

Sarlós, G. (2013): ‘Romák az Európai Unióban: Problémák, megoldások, médiakép’, Társadalmi Együttélés (Romani in the European Union: Problems, solutions, media representation, Social Coexistence) Vol. 2013. No. 2. (downloadable: 

Sarlós, G. (2012): ‘Atomenergia és közbeszéd Magyarországon’, Kánon és apokrif (Nuclear energy and public discourse, In: Bacsák, D. et al ed. Canonical and Apocrif), Budapest: ELTE 

External Responsibilities

External Responsibilities

Chief Examiner of CIPR