Bill Riley

Bill Riley

Sessional Lecturer in Marketing

Worcester Business School

Contact Details

email: b.riley@worc.ac.uk

tel: 01905 54 2227

Bill has wide experience in international business in the energy sector and has worked at a senior level in U.K. hospitality retailing as a marketing planning & research manager, with experience in market information systems, customer loyalty management and corporate change programs. He has managed professional, postgraduate and undergraduate programs at Birmingham City University, specializing in strategic business relationships and the capacity of organizations to “take the firm to market”.  

Teaching Interests

Marketing Strategy
Relationship Marketing

Qualifications

PGCLT
MBA
BSc (Hons) Geology

Publications

External Responsibilities