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Bill Riley
Sessional Lecturer in Marketing
Worcester Business School
Bill has wide experience in international business in the energy sector and has worked at a senior level in U.K. hospitality retailing as a marketing planning & research manager, with experience in market information systems, customer loyalty management and corporate change programs. He has managed professional, postgraduate and undergraduate programs at Birmingham City University, specializing in strategic business relationships and the capacity of organizations to “take the firm to market”.
Teaching Interests
Marketing Strategy
Relationship Marketing
Qualifications
PGCLT
MBA
BSc (Hons) Geology








